Communicating your brand’s mission to your community lies in understanding — and embracing —Mother Tongue. This is the language of the communities you serve.
In order to market something people want, you must understand who they are and what they need. We start by carefully defining your target audience; the narrower the focus, the faster the growth.
Crafting a message that translates your brand is essential to aligning with your targeted audience. We create traditional and digital content that addresses their specific needs, attracting prospects and generating leads.
By humanizing your brand, people resonate on a deeper level. We connect your company/organization to your audience in a way that inspires, alleviating their pain points, motivating their decisions, and showcasing how your strengths positively impact them.
After giving your audience a reason to connect and consume, we focus on creating loyal, passionate customers and stakeholders of your brand. We utilize feedback and adapt accordingly to maximize visibility and customer/stakeholder satisfaction.
In a world of trade, communications, tourism and supranational political organizations, the meaning and value of ‘community’ and ‘place’ has never been more complex or contentious. At PivotPath, we will guide your branding, to promote a greater sense of community.
We will help you share your community’s most unique experiences and events, highlighting why your community the best place to learn, live, work, and play.
Creating a communications plan that connects politicians and decision makers with their communities is a vital step empowering and strengthening its people. With our proven track record, success, and experience, PivotPath will work with you to develop and implement a communications strategy that enhances your presence within the communities your organizations serve and keeping them informed on the amazing work that you do.
Nonprofits and social enterprises are the lifelines to mission-driven business. But how do you define and grow your brand while positively impacting communities? We work to strategically position your enterprise by better understanding what drives people to action. With our platforms, tools and resources, we make what once seemed overwhelming attainable.
Small to Medium (SMEs) sized businesses have seen a shift as a result of the pandemic. But with this shift, has presented opportunities for innovation, creativity and authenticity. Our unique marketing approach puts brand purpose and communications at the heart of SMEs to create meaning and value where it matters most.
DBE, MBE, and WOSB certified agency.
NAICS Codes: 541613, 541910, 541870, 541430, 541810