Summary:

HillTopp Homes needed a branding strategy to build credibility and visibility to set them apart in an already inundated marketplace. 

About the Client:

HillTopp Homes is a new real estate company located in the Atlanta Metropolitan area.

The Challenge:

Real estate branding defines who a company is and why people do business with them. In any market, the number of real estate companies is vast, thus making name recognition invaluable, especially for a new and upcoming company. 

The Solution:

PivotPath developed a branding strategy for HillTopp Homes that included logo design and a landing page. Through the strategy development process we helped HillTopp Homes develop their mission statement, scope of capabilities, define the competition, identify ideal customers (targeted audience), and develop a vision for the future. This strategy-building phase set the direction for the design work to come.

The Results:

PivotPath helped HillTopp Homes establish a brand identity and voice that is memorable, made them visible amongst the competition and provided leads for future sales without breaking the bank.