PivotPath

PivotPath’s #SmallBusinessWednesday Feature: FRNTAL

It’s that time again! For #SmallBusinessWednesday this week, we feature Frntal! Frntal is a simplistic peer-to-peer marketplace that allows users to quickly list and rent  event spaces & services locally, on demand.

The concept of Frntal was born with a “Friendly Rental” process in mind. The team is devoted to serving those who own high-demand event spaces & services by providing convenience for a short term renter needing a space fast!

When asked to identify TOP challenges of being a business owner, Frntal founders stated:

“This is a great question. A very common theme I think you will hear from most business owners is leveraging your time efficiently in a way that produces effective results. This sounds simple but there are so many components to it. For instance, prioritizing your action items while balancing the load within your team accordingly based on strengths, at times, comes with a dollar cost as well.”

“In our early stages, we initially only provided a mobile platform on iOS and quickly learned marketing to an iPhone-only audience was not as straightforward as we may have thought. When marketing, you’re reaching a wide audience group either in-person, social media, news outlets, and more. You’re not easily able to segment to just an iPhone audience. It appeared we were limiting ourselves by doing so.  We were able to overcome this challenge by implementing a web-platform that allows anyone with webaccess to use our platform regardless of their device. This approached retained more audiences who were interested in our platform.

An important lesson Frntal founders were taught is to understand analytics and traffic channels. By simply tracking where users are coming in from via Web analytics, they are able to track what marketing types have been most effective towards driving users to our website. This has give them insight to know where to spend more of their resources to continue to drive traffic.

To learn more about has Frntal and the services you might need, visit frntal.com.

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