PivotPath

PivotPath’s Women In Business Features: Marie Metzger

Michael Jordan, “I’ve always believed that if you put in the work, the results will come.”

This week we feature another AMAZING #WomaninBusiness: Marie Metzger. Marie is the the Owner and CEO of Marie Metzger Agency, an insurance agency serving the Atlanta Metropolitan area. 

Becoming an entrepreneur takes courage, tenacity, and risk that is fueled by a greater goal and purpose. All business owners have a powerful story behind when/why they took the leap into entrepreneurship and that’s what keeps them going.

“While working for another insurance company, I realized just how important it was to educate consumers and build strong personal relationships with clients… So I took a leap of faith and opened my own insurance agency! I’ve been in business since 2014 and have grown my business into a million dollar book of business. I’m the middle of 6 children. My parents moved to the US from Sierra Leone in the 1970’s, living in Buffalo NY before moving to College Park, GA. I attended the University of Georgia and graduated in 2007 with a Sociology Degree.”

Marie Metzger, Owner/CEO of Marie Metzger Agency

As a small business owner, Marie Metzger has encountered a few challenges on her journey, especially in the realm of marketing and business development. PivotPath founder, Elizabeth Oke, asked her about these obstacles and ways she’s overcome(ing) them.

“Building a team and finding the right talent to fit the agency’s needs. Maintaining sustainable growth. In this business, new business growth is necessary and also a challenge.”

Marie Metzger, Owner/CEO of Marie Metzger Agency

[I’ve overcome the challenges of business growth by] embracing social media and educational vlogs. American Family Insurance (AMFAM) sends out a newsletter about trending topics for the industry, and annual review campaign for interacting with clients outside of. [This helps staying versed on popular trends for sales and marketing]. I also hired a Consulting company to assist with building my team and other outside marketing ideas and tools to think outside the box.

I’m constantly developing a CEO mindset: “Working on your business and in not your business”. This is the idea that as a business owner I try to spend my time generating leads, managing my team, focusing on the bigger picture and long term goals. Working on your business is planning for the future. Working in your business is doing the day to day routine things that usually can be delegated to a team member, like making a payment for example. Working in your business is planning for the today.

Marie Metzger, Owner/CEO of Marie Metzger Agency

Supporting small businesses and nonprofits is an act that acknowledges the tremendous risk and challenges that come from following your dream, pushing your creativity into a business, and starting your own your thing. PivotPath realizes these realities and serves as a median to alleviate these challenges by providing brand development, content management, and social media marketing services, customized to fit your specific budget. Contact us today for a consultation on how we can help you discover your audience and connect them to your Story.

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