Not getting enough sales on you private label products? Does your product outshine your competitors, but not sure how to market it correctly?
A lot of private label products have come and gone but there are those that have made a mark in the industry. Not only because they offer better quality products than most competitors out there, but they also appeal more to the targeted audiences. The secret lies in how to position these products to resonate with your audience and create loyalty to your products and your brand.
If your products are ready to launch, or have been ready for quite some time now, but you aren’t quite sure on how to successfully market them, here are a few tips that can help you hit the ground running.
Define your Brand Cornerstone
Ensure that your brand packaging and logo is unique and attracts your target market. Always ask yourself, “What kind of message do I want my brand to convey? Do I want to appeal to a certain lifestyle, a mindset or a goal?” Always strategically think and plan out why your products are the best, and the value you offer that others don’t.
The Importance of Social Media
Social media platforms are the ultimate way to kick off your private label brand and create brand awareness. Most companies launch on social media platforms, especially on Facebook, Instagram and Twitter. Launch a successful marketing campaign by the use of Facebook “likes” and Instagram hashtags to create brand credibility online. We strongly suggest you also invest in paid advertisements so that your brand is visible to your targeted audience.
Follow influencers and bloggers, and actively engage on social media. You can create a series of posts, following specific themes and post them on peak days and hours for your targeted audience, as well as creating holiday posts and relate them to your brand. This leads us to #3.
Be Responsive and Engaging
A strong online presence requires a high response rate and close engagement with your audience. To do this efficiently, establish an engagement process on how you and/or your team responds to questions, comments and inquiries online. Great customer service is a must and will boost brand loyalty as nothing turns off a potential customer more than a non-responsive chat support system or unanswered calls.
Make sure you respond to all comments and thank them for being a loyal customer (or interested in your product). If you can’t get to your inquiries on time, set an automated chat bot to make sure that the initial engagement with a potential customer happens.
The secret here? Plan, plan and plan. Map out a three to six month marketing campaign for your products, and be prepared to make adjustments as you go along. Being consistent on marketing campaigns allows you to foresee any hiccups along the way, and allows you to be more creative.
More ways to make your marketing plan consistent:
- Establish specific timelines and goals on your content calendar.
- Meet with your staff and support team regularly to align the team goals (even if you work alone).
- Create a road map as to where you want to be in 3, 6 or 12 months.
- Work on those goals alongside your marketing plan.
The Power of Analytics
Take advantage of business intelligence tools on your platform’s back end. Whether it’s on your website or Facebook page, run analytics on a weekly basis to get a feel of how your product line and engagement perform online. A lot of actionable insights are found in these analytics reports, which allow you to consistently adjust to the demands of your audience.
Even if your brand is performing well, analytics can also provide foresight on how you can further improve and expand your online presence. You can discover some marketing channels that you have not thought of exploring before, audiences and other target niches that were right under your nose the whole time.
Believe in your product and see the results with a solid marketing plan. A strategic marketing campaign runs by itself literally, when you are confident that your product doesn’t compromise quality. Not all private labels are created equal, but with the right mindset and a strategic marketing campaign, no doubt you are on your way to the pinnacle of e-commerce success.
Need help crafting brand messaging? Contact us for a consultation today!