For your business to establish a strong online presence, your blogs need to be an essential part of your social media outreach. With so many business blogs out there, you may wonder if it’s worth to do it all.
Here are 3 great reasons why business blogs can help you fulfill your corporate goals:
Boost credibility and be an industry thought leader
Whether your business is small or large, a blog is a great way to build your brand reputation as an informative resource to your audience. Not only that, creating relevant content that resonates with the subject matter increases your footprint and SER (search engine ranking). Search engine crawlers index websites that have highly relevant content and boosts a website’s ranking.
Timing and Consistency for posting business blogs is equally important, as it also enforces your authority on the search rankings. Once your audience notice your brand and credibility as an industry expert, you can eventually turn readers to highly convertible leads to promoters.
Increase lead generation and marketing campaigns
Providing value to your audience with well-organized and thoroughly written blogs strongly reinforce your lead generation initiatives. Content is one of the cornerstones of digital marketing. Relevant content will equate to an increase in attracted audience because the more the content resonates with them, the more loyalty you get.
Building customer loyalty takes time and continuous engagement with your customers and potential leads. So posting regular blogs put you in a sweet spot between keeping customer loyalty and lead generation.
Don’t have time or know what content to present? Create a content strategy calendar. Organize them into themes, or coincide them with holiday posts. Or create a series of How To’s with whitepaper downloads, or a series of blogs with webinar videos embedded into them discussing an array of interrelated topics.
You can also produce a series of webinars exclusively in exchange of them opting in to your weekly or monthly newsletter. Speaking of which, newsletters are also an awesome way to engage customers, and potential leads. Ensure that your blogs or newsletters inspire and most importantly, provide premium value to your audience.
Boost Customer Relationships
After creating helpful and informative blogs, make sure you have an engaging comment section as well. Nothing inspires a business more than a comment section filled with fully engaged audience.
Responding in a timely manner to the comments, and thanking them is a great way to start a community of followers. Keeping the conversation interesting, resourceful and healthy is a start to build more trust and develop more customer relationships.
Making your audience feel that they have a voice in your community assures consistent website visitors and boosts user rankings at the same time. This is also a great way to measure customer loyalty by measuring your returning and new visitors ratio from your website analytics. This way you can get actionable insights to improve your marketing campaigns.
Looking into the demographics of your followers can help in determining whether or not your content connects with your targeted audience. This allows you to drill your market into smaller segments, micro-market to these segments, and re-target.
A successful brand is not only due to an attractive packaging and branding, it is also about making sure that you inspire customer loyalty and a substantial following. Without engaging content, it will be a challenge establishing your online presence let alone become a thought leader.
What Now?
It takes inspiration and creativity to boost your credibility as a thought leader in your industry. Don’t write blogs for the sake of writing or because you grudgingly have to. Instead use it as a springboard to round out all the other elements that your business requires. Blogging boosts SEO and keeps your website’s ranking high in the search engine results. In return, Google recognizes your website to have a high domain authority. Who knows, you may even earn backlinks in the process.
Always aim for your blogs to be engaging, short but simple, comprehensive yet easy to read, and credible enough for people to share. Keeping these in mind, you are on your way to reaching your organization goals as you grow your online presence.
At PivotPath, we create content that resonates with your customers because it’s engineered for them. Our content marketing services draw on well-crafted strategies, data, and channel expertise to find synergy between creativity and proven tactics. It’s creative meets number-crunching, selling meets storytelling, left brain meets right brain — and it builds brands. Contact us today for a consultation.