Man's Pride
Man’s Pride’s goal is to help their customers gain control of their physical energy and performance. The company believes our bodies deserve the best that nature has to offer, and want to make sure we get it. PivotPath supercharged Man’s Pride’s branding and digital presence.
Summary:
Man’s Pride needed new branding to build awareness credibility and visibility in the market of dietary supplement.
About the Client:
Man’s Pride is an industry leading company providing male performance enhancement supplements.
The Challenge:
Each year, thousands of new male enhancement supplements into the market. Hundreds of companies aim to create a recognizable name and brand, and as a new incomer, Man’s Pride aimed to do the same.
The Solution:
PivotPath developed a logo, label design, and branded collateral for Man’s Pride’s website and Amazon seller page. Through the strategy development process we helped Man’s Pride develop their branding and style guidelines, define the competition, identify ideal customers (targeted audience), and develop a list of keywords sure to increase their search engine optimization. This strategy-building phase set the direction for the work to come.
The Results:
PivotPath helped Man’s Pride establish a brand identity and voice that is memorable, making them visible amongst the competition and provided leads for future sales without breaking the bank.
