With a capabilities brochure and new branding collateral, Benergy Management & Consulting (BMC) is ready to transform communities across West Africa.
Summary:
Benergy Management & Consulting needed branding collateral to build credibility and visibility to set them apart in the energy consultancy sector.
About the Client:
Benergy Management & Consulting (BMC) provides professional and local partner solutions in the development of generation, transmission, distribution, demand management and Control Solutions across West Africa.
The Challenge:
Firms providing energy efficiency solutions are growing in competitiveness and capabilities. In any market, the number of consultancy firms is vast, thus making name recognition invaluable, especially for a new and upcoming company.
The Solution:
PivotPath developed a branding strategy for BMC that included logo design and a sales capability literature. Through the strategy development process we helped BMC develop their mission statement, scope of capabilities, define the competition, identify ideal customers (targeted audience), and develop a vision for the future. This strategy-building phase set the direction for the design work to come.
The Results:
PivotPath helped BMC establish a brand identity and voice that is memorable, made them visible amongst the competition and provided leads for future sales without breaking the bank.