Freetown City Council
With PivotPath’s personal connection to Sierra Leone, West Africa, our team was honored to aid the Freetown City Council in promoting coronavirus prevention during the pandemic.
Summary:
The Freetown City Council needed visual design graphics to promote safe, healthy measures for the residents of Freetown to limit and prevent the spread of the coronavirus.
About the Client:
The Freetown City Council is the largest governing body of Freetown, the capital city of Sierra Leone, West Africa. Mayor Yvonne Aki-Sawyerr and her team’s vision is to transform and improve the lives of Freetonians and to make Freetown a destination city.
The Challenge:
Since the start of the coronavirus pandemic, social media has become so complex. Timelines on social platforms have filled with conflicting opinions regarding coronavirus safety measures, leaving many residents torn on which measures to follow.
The Solution:
PivotPath designed attractive graphics including the Mayor of Freetown, local residents, and content in English and Krio, the main language in the city. This strategy-building phase set the direction for the design work to come.
The Results:
PivotPath helped the Freetown City Council promote their coronavirus awareness in a way that was memorable, making them stand out amongst other West African municipalities with their forward thinning approach.
