Ames Brook Campground
Ames Brook Campground is centrally located in the heart of the Lakes and White Mountains. PivotPath provided branding services to the newly revamped campground, bringing its digital presence to life.
Summary:
Ames Brook Campground was purchased by a owner. When it came to the transition, the new owners were looking for a way to maximize value for the long term. With this, the campground would position themselves better than the competition by enhancing their digital presence.
About the Client:
Ames Brook is a mountainous, scenic campground located in Ames Brook, New Hampshire in the Lakes region. The facility includes wooded or sunny campsites, cable tv, water/sewer hookups, activities for all ages, hot showers, laundry facilities and a general store.
The Challenge:
As the new owners took over the facility, they spent time revamping the business with updated amenities. They also needed an updated website to position themselves as a premium destination for camping enthusiasts. Their marketing needed to match their updated facility and differentiate from competitors and earlier iterations of the facility.
Hidden costs
Hidden costs from a poor digital presence included: sales inefficiencies, slow website speeds, poor user experience, security vulnerabilities that add up to multiple missed opportunities to earn more business.
The Solution:
PivotPath implemented consistent branding with a new logo, an updated website. We also conducted Adwords campaigns to add intrinsic value to the company.
The Results:
Creating a consistent brand and updating Ames Brook’s website, PivotPath boosted their online visibility, and created immediate value that correlated to their updated venue. PivotPath’s efforts brought increased web traffic. When combined with the company’s email and social media campaigns, brought higher market share and revenues than the previous owners had shown
