Through enhanced branding, PivotPath supported GeriatRx’s commitment to providing families with peace of mind through high quality evidence-based medication management for our most vulnerable patients, the elderly. 

geriatrx logo
geriatrx logo design

The Results:

PivotPath helped GeriatRx establish a brand identity and voice that is memorable, making them visible amongst the competition and providing leads for future sales without breaking the bank.

geriatrx logo display


GeriatRx needed a branding strategy to build credibility and visibility to set them apart in the geriatrics consulting arena.


About the Client:

GeriatRx is a pharmacist-led consulting service for all adult populations with a specific interest in the well-being and quality management of elderly patients.


The Challenge:

Consultancy branding defines who a company is and why people seek their services.  In any market, the number of geriatrics consultancy firms is vast, thus making name recognition invaluable, especially for a new and upcoming firm. 


The Solution:

PivotPath developed a branding strategy for GeriatRx that included logo design, a capabilities brochure, and branded materials. Through the strategy development process we helped GeriatRx develop their scope of capabilities, define the competition, identify ideal customers (targeted audience), and develop a vision for the future. This strategy-building phase set the direction for the design work to come.



business card pivotpath

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