Illinois Green Alliance
Coordinating and promoting a virtual event can be stressful; let PivotPath wear that hat, creating graphics and curating copy that attracts new audiences while re-engaging existing brand supporters.
Summary:
The Illinois Green Alliance needed visual design pieces to promote its first ever virtual GreenBuilt Home Tour, an annual event in Illinois bringing green advocates, construction builders, homeowners and more together to tour a variety of green-built homes.
About the Client:
The Illinois Green Alliance is a membership driven, non-profit that works to promote green buildings and sustainable communities. The organization believes that green infrastructure is key to strengthening neighborhoods and improving the quality of life for everyone, and is the Illinois local affiliate of the U.S. Green Building Council.
The Results:
PivotPath helped the Illinois Green Alliance promote their virtual GreenBuilt Home Tour, resulting in a record 687 online viewers and a visual presence that was memorable, re-engaging existing supporters while reaching new green advocates and staying within their marketing budget.
The Challenge:
The Illinois Green Alliance’s annual GreenBuilt Home tour brought thousands of Chicagoans out to view green buildings in an attempt to implement green initiatives across the city and state. With the emergence of COVID-19, most organizations have had to make adjustments with how they conduct events. The Illinois Green Alliance needed to promote the event in a strategic manner to avoid losing the interest and support of those who may not have been as thrilled about virtual tours.
The Solution:
PivotPath developed a marketing strategy for the GreenBuilt Home Tour that included attractive and engaging visual graphics for social media, paid advertisements and customized HTML email templates. This strategy-building phase set the direction for the design work to come.
