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How Can Artificial Intelligence (AI) Improve Marketing?

Did you know that 23% of businesses use artificial intelligence (AI) into their services? AI is one of the greatest innovations in marketing while enabling the ability to quickly meet your customers’ needs.

AI improves user interaction and the personalized experience.

It is evident that AI provides many research opportunities that go beyond what the human mind can absorb. It seeks information about different marketing segments at a specific time range. Also, AI is the development of multiple computer systems that require human intelligence. It computes and navigates algorithms that foster problem-solving skills, visual perception, speech recognition, and translation between languages.

There are many benefits of AI and how it improves business-to-consumer (B2C) experience. AI allows businesses to market more effectively and efficiently. Here are a few points to consider:

  • AI helps businesses build their marketing strategies at a simpler yet effective rate.
  • It helps answer marketing’s most complex questions.
  • It serves customers to have more control over what they want to search on a web page.

Digital Platforms that Implement AI Boost the Marketing and User Experience

The internet has revolutionized society by enabling individuals to have access to unlimited amounts of information. This broadens the door to global communication and ultimately changing how consumers and businesses communicate. Before getting into the heart of AI, it is important to understand how digital platforms evolved marketing strategies.

In the business world, the internet has transformed distribution into an e-commerce industry. This is where people can easily navigate and purchase items online. This also includes recommendations, web design, and customer interaction when users are new to an e-commerce website.

How Can AI Increase User Experience (UX)?

In today’s digital world, capturing the attention of consumers is of the utmost importance. With the introduction of AI, marketers can create personalized experiences for potential leads. For example, on a business website, design teams can implement user experience (UX) technologies such as personalized landing pages or heat mapping.

AI is enhancing websites to become more valuable and more personal for users than ever before.  AI’s goal is to provide complete control for the user. Better control shows sharper preferences on social media platforms and the influence of their future spending choices.

The marketer has complete control over how an algorithm will advance their website’s tracking efforts.

AI goes beyond search history, saved sites, and the like of a post that will lead users to view similar posts. In addition, AI helps boost marketing by improving search engine optimization (SEO). By boosting SEO, it helps businesses target their buyer persona. Also, AI uses speech recognition and content recommendations to better personalize UX. Today, users see AI take over in many of their social media platforms. For instance, ads that correlate with their likes and/or interests on a certain topic or product of their choice is a branch of AI. There are a few points to consider in which AI is transforming how we see marketing-related topics.

1. AI Personalizes Pages and Recommendations

In this day and age, many consumers prefer to have a more personalized user experience. Rather than taking more time to search the web page for an answer, users want answers that are quick and reliable. AI is a useful tool for many well-known companies since it predicts the spending habits of its customers.

For example, Amazon uses AI to tailor specific preferences of a consumer based on their previous spending habits. This generating tool helps customers have a simpler and quicker browsing time when purchasing products.

  • So next time you are browsing on Amazon, your customized experience is all due to AI

Essentially, when marketers implement AI into their marketing strategy the end goal is to reach the needs of the user based on their preferences. 

2. AI Pursues Customer Interactions: Chat Rooms

Understanding the needs of your customers is vital for the productivity of your business. Chat rooms are more prevalent on many websites because it creates a more interactive and user-oriented experience. AI revolutionizes chat rooms that provide essential information to answer a user’s questions. AI pulls information through its installed algorithms that can provide automatic responses to FAQs.

Businesses can benefit from this tactic because it builds trust between the user and the website. For instance, the needs of a user include that they are being heard and taken into account to help their purchasing decisions on a website.

The bottom line is that your business needs to ensure a user’s trust. Your business can tailor an algorithm that provides helpful answers for users while assisting them in making essential purchasing decisions. 

How Does AI Improve Marketing Research?

AI improves marketing research by saving time and money by helping marketing researchers perform their jobs more efficiently. AI saves time by using algorithms to create a data analysis of consumer needs.

With generated natural-learning processes that are implemented in AI, marketing researchers have a sharper scope on their marketing research. By having a sharper scope, it provides a better understanding of who the target market is. When having sharper information about a certain segment, it helps marketers build better marketing strategies that best fit the segment’s needs.

AI quickens marketing research at an effective rate.

How Does AI Improve Pricing Strategy?

Also, it is important to note that AI helps predict dynamic pricing. This helps marketing researchers to understand better strategies when it comes to product pricing and placement that best fits their tailored persona. Knowing what users and consumers wish to buy is important to build your business brand and increase profit.

In order for AI to thrive in tomorrow’s leading innovation, it is important to understand how algorithms are either benefiting or hindering your marketing efforts. The goal of pursuing AI is to ensure that it will be a useful tool to advance customer experience and business relationships. With that in mind, implementing useful technology such as AI serves as a useful tool to strengthen your business’s goals to better your customers’ needs. 

Thalia Rodriguez is a Communications major with a double minor in marketing and professional writing at Grand Canyon University. When she’s not practicing writing, she can be spending time with family and friends, going on hikes, or cooking delicious plant-based dishes. Check out her LinkedIn profile here to connect.

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