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Why Branding Should Be the Focus of Your Social Media

In the world that we live in today, almost all businesses use social media channels to promote their brand. What are some social media channels you utilize that build your brand awareness? Are you using them effectively? Using social media to grow your business helps consumers remember you and your brand based on what you present to them. This is why understanding the tools of different social media platforms help you to focus on letting your audience know who you are and what your business stands for.

Watch the video for tips!

Social media is a vital tool to get the word out about your business.

Inevitably, social media is the heartbeat of our digital marketing world. Thus, marketers use social media to increase brand awareness and grow their consumer base at an accelerated rate. Your business thrives on what your customers perceive about you. That said, how you design and present yourself through social media is a key factor in how customers will remember your brand.

How can you use social media to know who’s interested in your brand?

First, it is important to establish your marketing goals before thinking too ahead of your social media presence. It is important to understand the “why” behind your social media platforms because this will impact your overall brand. Here are some useful benefits of using social media.

  • Measures your key performance indicators (KPI).
  • Gives you a platform to connect to your growing audience.
  • Provides user-generated content.

These are a few tips on how social media can measure your consumer base as you execute your marketing goals. In addition, they help serve you to bring awareness of what is trending on the market.

How can you use social media to promote your brand?

Be active on social media.

When using social media, it is imperative that you are consistent with the content that you post. Posting on a daily basis tells your customers and audience that you are active and it makes you stand out from your competition. No one wants to follow a business that rarely posts content let alone interact with its consumers. Also, being active daily gives the opportunity for consumers to reach out through direct messaging. They can reach out on anything regarding their consumer needs/wants and questions about your products or services. Choosing to be attentive to your customers’ needs will help set you apart from your competitors.

Grow your consumer base by answering their questions on social media.

Focus on how your design attracts consumers.

What attracts a consumer, when scrolling through a business’s social media page is its design. Your design should ultimately represent what you are selling to your audience. It has been proclaimed by interior designers, artists, and color psychologists that color absolutely affects moods.

  • Does your color scheme match your brand’s values? 
  • What type of mood or emotions do you want to demonstrate to your brand? 
  • Does the design complement the mood of your social media page?

In short, these are a few questions to consider when forming the layout of your social media pages. Consider how your business’s values can influence your graphic designs on social media.

So, why should you focus your branding on social media platforms?

We live in a world where we are constantly connected to many different networks. In the business world, social media networks are a valuable asset to build on your communications with prospective buyers. In this case, using multiple social media platforms helps build your brand identity so that other networks notice your business.

Having a strong social media presence establishes credibility.

When a consumer is looking into buying anything of good quality, it is important that factors of trust are established between the business and consumer to influence the purchase of that product or service. That said, having a professional presence on social media establishes credibility on your end as a business.

Standing to your missions and values and actively participating in those factors are noticed by whom you are trying to reach. When posting content for your audience, remember that you are also representing your company’s values. So, everything that you demonstrate through your social media platforms represents your organization’s efforts and overall brand.

Having a strong social media presence makes your brand recognizable.

Today, some brands that are recognizable in social media are GoPro, Nike, and Spotify. They implement effective strategies on each of their social media platforms that influence their consumers’ future spending habits. Here are a few tips on how to make your brand more recognizable to various audiences:

  • Use multiple accounts for different audiences.
  • Do research on which platform is geared towards different age groups.
  • Choose one platform that can build on customer service.
  • Again, stay consistent with your social media accounts.
  • Tailor your tone and voice that fit different social media platforms.
Did you know that 81% of small and medium businesses use social media platforms?

Knowing the similarities and differences of each social media platform gives you strong awareness of whom you should reach that fits your buyer personas. In the world that we live in today, social media networks are one of the fastest-growing industries. It’s important that your business uses social media to gain the following network. We access information at our fingertips which revolutionizes how we perceive our networks. Posting sharable and valuable content helps your audience understand what you stand for. By doing so, it helps create lasting connections with your consumers that increase creative and effective strategies based on what your customers want out of your social media pages.

  • Check PivotPath’s services on how we can boost your social media branding.

Always strive to learn different effective marketing strategies that increase your brand awareness in an influential and impactful way. 

Thalia Rodriguez is a Communications major with a double minor in marketing and professional writing at Grand Canyon University. When she’s not practicing writing, she can be spending time with family and friends, going on hikes, or cooking delicious plant-based dishes. Check out her LinkedIn profile here to connect.

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