One of the most important elements of your landing page or website is the CTA (Call To Action) buttons.
By clicking on a CTA button, a website visitor becomes a potential client.
This is the first step in to the decision buying process and the beginning of the customer journey.
To effectively maximize conversions, a landing page or a home page should have these call to action cues in place, making it an integral part of the overall design. Strategic placement, colors, and using the appropriate call to action words are factors that should be considered as these help drive the diverse actions based on the conversion goal.
So how you you exactly successfully boost conversions with the use of CTA buttons? Here are a few helpful insights when creating Call to Action buttons:
Ensure your Call To Action beckons to your target audience.
Some call to action buttons are so benign that your website visitors just pass right through it. Though there may be a variety of reasons why they do, ensure that the call to action resounds to their purpose of why there are on your landing page in the first place.
Is their goal to learn more?
Or to buy?
Or perhaps to get a free trial?
How do you ensure you capture their goals in line with yours? One important thing is to make a call to action phrase concise and accurate. Avoid using words that are too general like” next” instead say “Read More”. Using a lengthy content on the CTA can confuse your website visitors so use phrases that immediately lead them to make a decision.
You can also create pop ups that contain multiple calls to action to further maximize the space and create more user benefit. Creating secondary CTA’s show your visitors that you care about them, and you are not only after them for email sign ups. In fact, you can create CTA’s that make them download and get free content or a free gift, without them consciously knowing that they will be included in the regular mailing list. Talk about strategic.
Make it visually appealing.
Nothing ruins a great landing page content than poorly designed CTA’s. First of all, start with color and contrast. If you create CTA’s that just blend into the background, then chances are they are not noticeable at first glance, and might be missed altogether. Ensure that your CTAs complement the landing page theme, and use colors that pop right out of the screen.
Using adorable word plays certainly make you more lovable to your website visitors. For example, if you have a pet care website, use common pet language or do a wordplay on food names for your bakery / cafe website to make the CTA’s more relatable and hence, more clickable. Also, if ever you use images on your pop ups, ensure that they do relate to the CTA button to send a clear message. Again, to avoid confusion and more importantly to guide them in making fast and solid buyer decisions while they are on your website.
Placement is key.
As much as possible, create a call to action button on every page of your website to boost engagement and maximize conversions. Place them in a way that it pops out when they scroll from top to bottom and from left to right- ensuring at the same time they have read just enough of your content to make a decision.
Another way is to create CTAs that pop out when your user reaches the bottom of the page, or about to click on the X button on the top right of the screen. Phrases like ‘Before you go….” or Want to learn more..” are effective ways to keep your visitors on your website. Avoid putting too much CTA’s though, or just because you can. You do not want to overcrowd your page and overwhelm your visitors – and most of all confuse them which buttons they need to click.
Having considered these insights, here are some samples of the most effective CTA buttons, or at least the most commonly used. Use these examples to guide you, especially when you are just starting out. Remember, how you select the most appropriate CTA depends on you your conversion goal.
Let’s dive right in.
- Download here
- Start now
- Join now
- Get a free…
- Click here
- Click here for details
- Join now
- Download Now
- Get it now!
- Immediate download
- While supplies last
- Money back guarantee
- Money back guarantee, no questions asked
- Talk to an expert
- Don’t Miss Out!
- Free shipping
- Shipping discount
- Call us for a free consultation
- Download our eBook for more information
- Reserve your spot now
- Come see us today
- Start your trial today!
- Start your free trial
- Offer expires…
- Call us today
- We’d like to hear from you
- I can’t wait to hear from you
- Satisfaction guaranteed
- Limited time offer
- Limited availability
- For more details call…
- Please don’t hesitate to call
- Apply today and get your Free gift!
- Get our free brochure
- Get your free catalog
- Stay up to date
- Subscribe to our newsletter
- Best value!
- Apply here
- We’re waiting for your call!
- Sign up online at…
- Take our quiz!
- Request your FREE quote today
- Get started today
- Tell us what you think
- Members only/Subscribers only
- Subscribe to our email list
- Order now and receive a free gift
- It’s important that you respond promptly
- Contact us
And so much more.. You can also mix and match these CTA phrases, or you can create your own tweaks to customize them according to your product or service that you offer. One important thing to note as well, make sure your Call to Action buttons appeal to your target audience’s benefit – ensure that they learn from your content just enough to leave them wanting for more – thus they click on THE button.
It also helps to scope out your competitor’s call to action buttons, as well as top websites to see what CTA’s work best on which product or service type and use them on your landing page or homepage. Remember, these CTAs are not carved in stone, so feel free to tweak these buttons depending on your campaign.
Measure your goals and see how effective/ ineffective your CTAs are by looking at your conversion rate goal metrics. Once you have started on these metrics, try your hand at A/B Testing your landing pages using different types of CTA’s too see which campaign is more effective in terms of conversion rates.
Of course, no matter how awesome these page pop ups you have created, there will always be visitors who will not click – so ensure that you give them an option to decline graciously, without creating buyer remorse or guilt. Instead, give them an option to decline temporarily – for example – “No , not right now” or “No thanks, I’m good for now”, “Maybe later”.
Call to Action buttons have great impact when it comes to content marketing, so make use of it as much as possible. Take your time and customize them accordingly and effectively to create a seamless and successful marketing campaign.