When developing a spring marketing plan, you may notice that there is not a lot going on during this time of the year. With the passing of several major winter holidays and events, it may seem difficult to create clever and relevant marketing strategies for the spring. But, do not fear, this is where we come in! PivotPath is here to provide you with a detailed guide to marketing during the spring. Continue reading to uncover helpful tips and strategies when marketing this season.
Pick a relevant spring theme for your marketing campaign:
Springtime is associated with many things: growth, renewal, blooming flowers, spring cleaning, longer days, and rain. So, capitalize off of these associations, and make your marketing campaign spring-themed. Using a spring theme can help give direction to your content, and create a more cohesive and appealing campaign. For example, a non-profit food bank that is focusing on the theme of “spring cleaning” could have content that looks like this:
“Jump into spring cleaning by cleaning out your pantry! And when your pantry is organized and cleaned out, give back to your community by donating the food to us!”
Using spring colors, fonts, and photos will also help to create a cohesive marketing campaign. Bright, pastel colors like pinks, yellows, greens, and teals, are very popular in the spring! Use these colors along with floral graphics to create eye-catching and aesthetically pleasing content.
Incorporate contests/giveaways in your campaign:
Many businesses see spring as a lull in their marketing plan, but one way to rejuvenate a marketing plan is to incorporate contests and giveaways. Contests and giveaways, which are typically run on social media, can be a great way to engage and grow your audience.
A contest or giveaway usually incorporates rules, qualifications, and a prize/reward. Rules outline exactly what the viewer must do to enter. Including rules such as “tag a friend,” “comment and tag a friend,” or “share this post” help expand your brand’s reach and audience. Other rules like “follow our page” and “like this post” will boost your brand’s following and engagement. Most importantly, choose rules and qualifications that are the best for your business and the goals you hope to achieve.
When choosing a prize or reward, it is important to choose one that is desirable and relevant. Your prize should always reflect the effort required to win it. For example, if you ask viewers to fill out a long survey, enter personal information, and follow your social media accounts, you must choose a high-value prize to incentivize people to put in the effort. The prize or reward should also be relevant to your business. This will encourage continued interaction with your business and your products/services.
Research unique national or international holidays:
Spring can seem spiritless when compared to the busy winter holiday season. Use this opportunity to give your audience a reason to celebrate! Amidst the better known holidays in spring:
St. Patrick’s Day: March 17th
April Fools Day: April 1st
Easter: April 4th
Earth Day: April 22nd
Cinco de Mayo: May 5th
Mother’s Day: May 9th
Memorial Day: May 31st
…there are many unique holidays that your business can also mention when marketing! Conduct research on national or international holidays for each month, and choose which holidays are most applicable to your business. For example, here are some unique holidays in March:
Peanut Butter Lovers’ Day: March 1st
I Want You to be Happy Day: March 3rd
Employee Appreciation Day: March 5th
National Frozen Food Day: March 6th
International (Working) Women’s Day: March 8th
International Day of Awesomeness: March 10th
Plant a Flower Day: March 12th
National Pi Day: March 14th
Everything You Do is Right Day: March 16th
Awkward Moments Day: March 18th
International Day of Happiness: March 20th
National Goof Off Day: March 22nd
National Puppy Day: March 23rd
Make Up Your Own Holiday Day: March 26th
Something on a Stick Day: March 28th
National Mom and Pop Business Owners Day: March 29th
Your business can incorporate these holidays when crafting content, planning promotions, and creating contests. Implementing unique holidays into your marketing strategy will help you stand out, create excitement and celebration, and engage your audience.
Focus on your community and give back:
Because springtime is seen as a time for growth and renewal, many people associate the season with community events and giving back. When looking for marking opportunities, search on community groups and pages to get your business involved, visible, and to give back to your community.
Getting involved in community events can offer your brand an opportunity to interact directly with potential customers and heighten your brand awareness. Set up tables full of relevant swag, like branded fans on a hot day, to encourage people to get to know you, your business, and your products/services.
Another marketing strategy to increase visibility in your community is to give back. Consider devoting a day for your business to volunteer at a local charity. This will benefit your community and benefit your business by making your brand more recognizable and positively received.
When preparing for your spring marking plan, do not hesitate to reach out for help. PivotPath offers a wide range of services to help your business spring into the season. Contact us for a consultation today!