PivotPath

3 Strategies for Community Recovery in the New Normal

As the Covid-19 pandemic shook the world and forced businesses and cities into lockdown, local economies took a major hit. Tourism, dining, shopping, and community events came to a rapid halt. Finally, communities are just now beginning to shift into the “new normal”. In an evolving market with countless municipalities opening their communities for residents and visitors alike, what truly makes a community stand out? Community recovery post-pandemic can be tricky. Here are three key strategies to aid in the recovery of both municipalities and consumer communities post-pandemic.

Emphasizing Covid-Safety

While businesses are opening their doors and people are slowly beginning to travel again, continued caution is still recommended. If your town was previously a great spot for tourists, you may reclaim that reputation safely by emphasizing the community’s dedication to public safety. This can be done by continuing to offer outdoor dining options, outdoor or well-ventilated social events, and encouraging folks to practice social distancing and mask-wearing behaviors when appropriate. This will put unvaccinated or high-risk people at ease, increasing the chances they will choose to visit your town over others.

 

Promoting Family-Friendly Activities

After a year and a half of lockdowns, families are eager to get out and make new memories together. Coordinating outdoor events and activities will encourage families to explore your town. You may bring the community park back to life with an outdoor concert series. Perhaps showcase the local lake by offering paddleboard rentals. By offering safe but exciting family-fun activities, the likelihood of adventure-seeking families visiting your town will increase.

Showcasing Dining & Shopping Hot Spots

If dining or shopping is your town’s biggest offering, that’s a great way to get consumer attention. In this “new normal”, people are ready for a change of scenery, so a hip new restaurant or trendy downtown shopping area will be happily received. You may offer dining deals through social media or plan an outdoor downtown event promoted by flyers posted around town. Your communities will thank you!

 

 

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