Dekalb County Board of Health
PivotPath has partnered with the Dekalb County Board of Health to increase public awareness of the importance of COVID-19 vaccination.
It's Up to You!
Language: English
It's Up to You!
Language: French
It's Up to You!
Language: Swahili
It's Up to You!
Language: Arabic
Summary:
PivotPath has partnered with the Dekalb County Board of Health to increase public awareness of the importance of COVID-19 vaccination and ways to prevent COVID-19 infections, and to facilitate community discussions to address barriers and concerns about COVID-19 vaccination to African American County residents, especially those 45-65 of age.
About the Client:
The Dekalb County Board of Health (DCBOH) is a local government agency in Georgia dedicated to ensuring optimal and equitable medical and health access for all its residents. DCBOH’s programming efforts include various local health initiatives.
Its partnerships with community-based organizations improve access to healthcare, provide analysis of health trends to enhance care, increase public awareness of local health issues, and aim to prevent the spread of disease through education and early detection.
The Challenge:
The Dekalb County Board of Health is facing the challenge of efficiently and simplistically educating the targeted audience (African Americans; aged 45-65) about the COVID-19 and preventive measures that protect the public and mitigate the spread of the virus.
The Solution
The City of Clarkston, Georgia (in Dekalb County) is known as one of the most diverse cities in the country. Clarkston is the hub for the state’s refugee community, where over two dozen ethnicities and languages are spoken. To ensure those who may not be fluent in English, or who may not have English as a first language, have access to COVID-19 awareness materials, our team will develop a 2-minute animation video titled “It’s Worth a Shot”.
We will also created a strategic communications plan that will aid us in identifying community partners and digital platforms to effectively disseminate the video within the communities our targeted audiences reside.
