Gwinnett County Government – County Commissioners

PivotPath partnered with the Gwinnett County Board of Commissioners to raise stakeholder awareness and participation in the community.

Summary:

In Summer 2021, PivotPath partnered with the Gwinnett County Board of Commissioners to raise stakeholder awareness and participation in the community.

The How am I doing? campaign aimed to provide Gwinnett County and County Commissioners with a Strategic Communications Plan for the campaign that will provide relevant information to the public while promoting effective public engagement on county issues.

About the Client: 

Gwinnett County is historically one of America’s fastest-growing counties and now one of the nation’s most diverse. This is the official website of the Gwinnett County Government. The county’s population in 2010 stood at 805,321, up more than 216,000 residents from the 2000 count of 588,448 (source: U.S. Census Bureau decennial population estimates). Gwinnett County’s population is expected to reach one million residents by the year 2022.

The Board is responsible for overseeing the creation of policies within the county, adopting the budget, authorizing expenditures, and approving or disapproving specific actions, such as rezoning private property.

The Challenge:

The biggest challenge the Board of Commissioners faced was bridging the gap between Gwinnett County officials and their residents. If residents are not familiar or aware of the Commissioners in their community or do not particularly trust them, engagement can be a challenge.

The Commissioners also valued stakeholder feedback but needed to collect the insights in an unbiased manner.

commissioner

The Solution:

To provide a trusting relationship between the officials and the residents, PivotPath created a public engagement plan. This plan focused on:

The Results:

The Gwinnett County Commissioners have a solid, strategic roadmap to successfully and effectively engage and connect with their stakeholders through market research efforts and community buy-in.