Pivot
Path
A social and behavioral change communications agency that strengthens communities — agencies, cities, campuses, and nations — through strategy, campaigns, and community-centered engagement.
Driving Positive Change through Social and Behavioral Change Communications. At PivotPath, we are catalysts for transformation. With over 80 years of collective experience, we specialize in Social and Behavioral Change Communications (SBCC), creating impactful campaigns across North America, West Africa, and Europe.
Mission, vision & values
To provide innovative, effective, and measurable communications strategies, and implement solutions that help organizations tell their stories.
To raise consciousness, inspire people, and connect them to ideas and stories that enhance their quality of life.
Engage the Masses. Educate the Public. Empower the Underrepresented.
TEAM
Our team at PivotPath is a diverse group of dedicated professionals united by a shared passion for driving positive change. With expertise spanning communications, strategy, design, and cultural engagement, we bring a wealth of knowledge to every project.
Together, we have over 80 years of combined experience in Social and Behavioral Change Communications (SBCC), working with communities across North America, West Africa, and Europe. What makes us unique is our commitment to understanding the voices, cultures, and perspectives of the audiences we serve.
We are not just communicators—we are changemakers. By blending innovation, creativity, and cultural insight, our team ensures that every campaign inspires action and delivers lasting impact. At PivotPath, collaboration and purpose guide everything we do. Let’s work together to create meaningful change.
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Elizabeth M’balu Conteh is a Strategic Brand Marketing and Communications Consultant with over 15 years of experience in public health, economic development, and governance. As the President and Founder of PivotPath, she has collaborated with organizations such as the European Union and CDC to develop authentic communication strategies for multicultural audiences, particularly Black and Brown communities. With a bachelor’s degree in Economics from Emory University, a master’s in International Policy Management from Kennesaw State University, and a Nonprofit Management certification from Harvard University, she combines academic expertise with practical experience. Recognized as the Gwinnett Chamber’s 2022 Emerging Entrepreneur and a 2021 Best of Gwinnett winner, Elizabeth also mentors through the Mastercard Foundation and serves on the board of Africa Development Promise.
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Fern has over 20 years of experience in the advertising industry, with a focus on media research, strategy, partner negotiations, and execution. She has worked on both traditional and digital media campaigns across government, military, law enforcement, non-profits, consumer, and education sectors. Fern specializes in media strategy, planning, and buying, optimizing campaigns to enhance branding, awareness, reach, and ROI.
Most recently, Fern managed media planning, buying, and optimizations for clients such as the Air National Guard, U.S. Secret Service, U.S. Capitol Police, Atlanta Police, Rhode Island Energy Efficiency Council, and Veterans Affairs. Her diverse client portfolio includes the City of Atlanta, DeKalb County Vaccine Awareness, New Jersey SNAP-Ed, Vanguard, United Healthcare, Capital One, and Sony Movies.
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Laurice brings extensive experience and expertise to her role as a Project Manager. With over 8 years of international experience across the United States, Spain, UAE, and Lebanon, she has refined her project management skills and demonstrated thought leadership across various industries.
Laurice has successfully managed projects for a diverse range of clients, including both government and commercial entities such as the U.S. Secret Service, U.S. Capitol Police, Office of the Inspector General, Nike, Swatch, and Nestle. Her broad experience has enhanced her strategic thinking, communication skills, and organizational abilities.
Laurice is renowned for her capacity to effectively understand, communicate with, and build relationships with a wide spectrum of clients and team members, establishing her as an exceptional Project Manager and Account Manager. With Laurice leading, she is poised to deliver outstanding project management and client-centric services in any new role she undertakes.
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With over 25 years of experience, Seth Gordon is a marketing strategist and creative leader specializing in brand messaging and campaign execution. As a relationship builder and service provider, he has led award-winning creative campaigns across industries, including healthcare, education, and government. Seth’s expertise spans branding, print and digital design, and strategic client management. A graduate of the University of Utah’s David Eccles School of Business, he brings a results-driven approach to storytelling and engagement.
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Debbi Shapiro is a seasoned marketing and communications leader with a passion for strategic storytelling and healthcare marketing. She co-founded Henderson Shapiro, Inc. in 1994, working with major brands like Coca-Cola, Six Flags, and Major League Baseball. Her expertise spans B2B marketing, consulting, and start-up strategies, with notable achievements including Olympic branding and authoring The Common Thread. Recognized as Small Businessperson of the Year and an Enterprising Woman of the Year, Debbi has also served on leadership boards, including The American Red Cross and Georgia Arthritis Foundation.
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Luis Castillo is a Multimedia Designer with over 25 years of experience in graphic design, visual identity, and multimedia marketing. Fluent in English and Spanish, he is known for his ability to lead creative teams and collaborate with professionals across various disciplines to deliver innovative results.
His extensive background includes impactful work in government and nonprofit marketing, where he has developed campaigns across social media, digital platforms, print, and email marketing. He has also contributed to community development initiatives in real estate, housing, and sustainable neighborhoods, focusing on long-term engagement and impactful solutions.
Luis’s expertise lies in crafting creative strategies and executing them effectively within deadline-driven and budget-conscious environments. His dedication to sustainable design and policy solutions has strengthened social, economic, and cultural health through forward-thinking campaigns, making him a standout talent in his field.
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Amara Conteh is a seasoned business mogul and project management executive with over 40 years of experience spanning business development, community outreach, event management, and organizational leadership. His career has bridged the civil, government, and private sectors in both the United States and Sierra Leone, earning him recognition as a results-driven expert in organizational and project development.
With a Bachelor’s degree in Business Administration from Reading University and a Postgraduate Diploma in Real Estate and Organizational Management from Leed University, Amara has leveraged his expertise to drive economic development in Sierra Leone. As the founder of First Class Realty in Freetown, his team has managed contracts exceeding $300 million, including projects like the Hilton Hotel and Estuary. His extensive background in project management, training, and capacity building has solidified his reputation as a leading figure in community and economic development both locally and internationally.
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Sean Andrew Bangura is a skilled media consultant and visibility expert with over five years of experience in using industry-standard tools such as Adobe Lightroom Classic, Photoshop, Premiere Pro, and Final Cut Pro. Proficient in camera operations, sound recording, and lighting, he specializes in producing short film documentaries, impact videos, photography, and photo journals, showcasing his versatility in audio-visual data collection and processing.
With more than six years of professional experience, Sean has led and supported communication and visibility efforts for organizations through a technical approach rooted in market research and storytelling. He has collaborated with private sector and international organizations, including UNDP, FAO, and Rotary Club Freetown, demonstrating his ability to adapt and deliver impactful results in diverse cultural and professional settings.
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John is a Communications, Water Resources Management, and Development practitioner with over 12 years of professional experience. His expertise spans community mobilization, corporate communication, natural resources management, and youth empowerment, having worked with notable institutions such as the Government of Sierra Leone, the United States Embassy in Freetown, UNDP, and BBC Media Action, among others.
Skilled in print and electronic media, project management, strategic communications, and stakeholder engagement, John thrives in roles that require collaboration and hands-on problem-solving. Passionate about working with minority groups, he is dedicated to ensuring communities are actively involved in development efforts that transform their lives. An outdoor enthusiast, John enjoys road trips, mud biking, and exploring the countryside, always ready for the next adventure.
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Abdul brings over 15 years of expertise in project coordination and management, driving successful initiatives for corporations and organizations in Sierra Leone. His deep understanding of project management methodologies, strategic coordination, and implementation ensures efficiency and impact at every stage. With extensive experience working with nonprofit and community-based organizations, Abdul is adept at fostering collaboration among diverse stakeholders and aligning project goals with community needs.
A highly organized professional with exceptional interpersonal and communication skills, Abdul has been recognized 14 times by the project manager for his ability to deliver timely, accurate progress reports that inform decision-making and drive project success. His proactive approach and attention to detail make him instrumental in ensuring seamless implementation, streamlined operations, and precise project coordination.
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Richard Tamba Ellie is a multidisciplinary graphic designer with experience creating visual identities, branding systems, and strategic communication materials for government institutions, international development organizations, nonprofits, and private sector clients across Sierra Leone and West Africa. As Lead Graphic Designer at PivotPath, he transforms complex technical information into clear, engaging, and audience-centered designs while ensuring brand consistency and alignment with donor and institutional standards.
His work spans corporate branding, public education campaigns, reports, infographics, environmental graphics, digital communications, and event branding for clients such as SLEWRC, Partners In Health Sierra Leone, and SLEFES. Richard has also mentored more than 250 emerging designers as a graphic design instructor. He is proficient in Adobe Illustrator and Adobe Photoshop and holds a Bachelor of Science in Public Health from Njala University, along with certifications in Graphic Design and Copywriting.
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