PivotPath

Why Direct Mail is Essential in your Nonprofit End of Year Appeal

As the end of the year rolls in, campaigns to fund programming start to fill donors and supporters inboxes and mailboxes. Looking for a few tips to stand out as well as connect enough to maximize your fundraising efforts? Try direct mail!

There is a strategic link between direct mail and non-profit organizations. Furthermore, direct mail is the glue that holds together nonprofits and their donors.

Direct mail’s role in non-profit organizations

First, to incentivize donors and supporters, direct mail marketing strategies are essential. These strategic campaigns aim to remind stakeholders and supporters of the importance and uniqueness of their participation and donations. Examples of this are a sweet reminder to your partner of how much you care about them. However, to be effective, a direct mail campaign must include the following key elements. 

Personalization is key

postcard

Most of the time, emails are never opened by recipients. Due to the hyper-digital season of the pandemic, we live in an era where drawing someone’s attention using Emotional Intelligence. Therefore, it is important to send personalized handwritten messages by taking advantage of demographic information. Non-Profit Source’s statistics prove the effectiveness of individual and personalized moves. Contacting a customer one-on-one increases the likelihood of response up to 50 percent or more. Personalization increases the response rate by up to 500 percent. 

Handwritten cards

A paper alternative to persuasive emails is visual postcards. Although they can be time-consuming, personally handwritten cards can make the recipient feel extra special. Comparatively, this can also deepen the relationship and loyalty they will have with your organization. If the thought makes your hand cramp, check out companies like Handwrite.

Personality and gifts galore

An additional strategy to awaken and engage your donors and supporters is by sending them gifts. Who doesn’t love gifts? And it does not have to be elaborate or expensive. The important thing is making them feel good, as well as feel special. Correspondingly, every time they see that gift they think of the cause they are contributing to and the reason to continue doing so. 

                                        

The power of storytelling

Moreover, Emotional Intelligence is the magic formula that is crucial for any direct mail strategy. This concept focuses on being aware of feelings and adjusting your messaging to connect with them. As a non-profit, storytelling is perhaps the most effective way to attract and engage supporters. In turn, this may be enough to kick-start them into active involvement. Of course, this can be through volunteering time or supporting your organization monetarily.

Providing a personal story about how a donation improved someone’s quality of life can impact your audience in a personal way. An example: Robel, age 7, now has the opportunity to go to school) And another tactic is to share the implications of programs and services lacking contributions and the impacts on those served. An example: Young girls aged 12-16 in Warner Robins, Georgia currently have limited access to [blank] facilities; here’s how you can help. 

A direct mail case study: Fondazione Grigioni  

Fondazione Grigioni is an Italian non-profit organization whose mission is to provide funding for Parkinson’s Syndrome research. It is a perfect case study to understand and recognize a well-thought direct mail strategy.

For the organization’s end-of-year annual campaign, staff sends a grateful message thanking donors and supporters for all of their support. Subsequently, this message is then supplemented with a bag of aromatic plant seeds. As a result, served as a symbol of the seeds planted into the organization and its stakeholders. As the plant grows, it blooms. And this is symbolic of their monetary and time donations. Every day, seeing your plant, you are reminded of your effort, which allows society to grow.

 In conclusion, we can say that these strategies are the engine of nonprofit development. This is an essential tool for the success of the cause they believe in. Given direct mail’s pivotal role, communication skills are a must. PivotPath is an optimal solution for the creation of the techniques and certainty to its success.

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PivotPath and SQ Ingredients Break the Dietary Supplement Mold

SQ Ingredients

We partner with brands across a number of industries to enhance brand reputation and create exciting branding strategies.

Summary:

SQ Ingredients is one of the leading formulation company of dietary supplements. They are a cGMP (Current Good Manufacturing Practice – created by the FDA) recognized trusted leader in contract manufacturing for private label and Nutraceutical products. PivotPath has provided marketing services for SQ Ingredients since July 2020.

 

 

Myo Nositol

The Challenge:

SQ Ingredients was interested in creating unique visual identities for their newly trademarked ingredients. However, in the booming world of dietary supplements, uniqueness is hard to come by. They required and knew the importance of attractive ingredient logos to elevate them in the marketplace. 

The Solution:

PivotPath created and developed unique ingredient visual identities/logos for SQ Ingredients.The PivotPath team also developed sales sheets for each ingredient, providing the visual design and copywriting.

 

 

 

Carob-Sitol
fisetol

Realize your full digital potential with the experts at PivotPath. Contact us today…

Illinois Green Alliance

Illinois Green Alliance

Coordinating and promoting a virtual event can be stressful; let PivotPath wear that hat, creating  graphics and curating copy that attracts new audiences while re-engaging existing brand supporters.

Summary:

The Illinois Green Alliance needed visual design pieces to promote its first ever virtual GreenBuilt Home Tour, an annual event in Illinois bringing green advocates, construction builders, homeowners and more together to tour a variety of green-built homes. 

About the Client:

The Illinois Green Alliance is a membership driven, non-profit that works to promote green buildings and sustainable communities. The organization believes that green infrastructure is key to strengthening neighborhoods and improving the quality of life for everyone, and is the Illinois local affiliate of the U.S. Green Building Council.

 

 

 

 

The Results:

PivotPath helped the Illinois Green Alliance promote their virtual GreenBuilt Home Tour, resulting in a record 687 online viewers and a visual presence that was memorable, re-engaging existing supporters while reaching new green advocates and staying within their marketing budget.

illinois green alliance social graphic pivotpath

 

The Challenge:

The Illinois Green Alliance’s annual GreenBuilt Home tour brought thousands of Chicagoans out to view green buildings in an attempt to implement green initiatives across the city and state. With the emergence of COVID-19, most organizations have had to make adjustments with how they conduct events. The Illinois Green Alliance needed to promote the event in a strategic manner to avoid losing the interest and support of those who may not have been as thrilled about virtual tours.

The Solution:

PivotPath developed a marketing strategy for the GreenBuilt Home Tour that included attractive and engaging visual graphics for social media, paid advertisements and customized HTML email templates. This strategy-building phase set the direction for the design work to come.

GeriatRx

GeriatRx

Through enhanced branding, PivotPath supported GeriatRx’s commitment to providing families with peace of mind through high quality evidence-based medication management for our most vulnerable patients, the elderly. 

geriatrx logo
geriatrx logo design

The Results:

PivotPath helped GeriatRx establish a brand identity and voice that is memorable, making them visible amongst the competition and providing leads for future sales without breaking the bank.

geriatrx logo display

Summary:

GeriatRx needed a branding strategy to build credibility and visibility to set them apart in the geriatrics consulting arena.

 

About the Client:

GeriatRx is a pharmacist-led consulting service for all adult populations with a specific interest in the well-being and quality management of elderly patients.

 

The Challenge:

Consultancy branding defines who a company is and why people seek their services.  In any market, the number of geriatrics consultancy firms is vast, thus making name recognition invaluable, especially for a new and upcoming firm. 

 

The Solution:

PivotPath developed a branding strategy for GeriatRx that included logo design, a capabilities brochure, and branded materials. Through the strategy development process we helped GeriatRx develop their scope of capabilities, define the competition, identify ideal customers (targeted audience), and develop a vision for the future. This strategy-building phase set the direction for the design work to come.

 

 

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Let PivotPath boost your ROI today. Contact us to find out how.

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Ames Brook

Ames Brook Campground

Ames Brook Campground is centrally located in the heart of the Lakes and White Mountains. PivotPath provided branding services to the newly revamped campground, bringing its digital presence to life.

Summary:

Ames Brook Campground was purchased by a owner. When it came to the transition, the new owners were looking for a way to maximize value for the long term. With this, the campground would position themselves better than the competition by enhancing their digital presence. 

Former Website

About the Client:

Ames Brook is a mountainous, scenic campground located in Ames Brook, New Hampshire in the Lakes region. The facility includes wooded or sunny campsites, cable tv, water/sewer hookups, activities for all ages, hot showers, laundry facilities and a general store. 

amesbrook banner
Revamped website by PivotPath

The Challenge:

As the new owners took over the facility, they spent time revamping the business with updated amenities. They also needed an updated website to position themselves as a premium destination for camping enthusiasts. Their marketing needed to match their updated facility and differentiate from competitors and earlier iterations of the facility.

Hidden costs

Hidden costs from a poor digital presence included: sales inefficiencies, slow website speeds, poor user experience, security vulnerabilities that add up to multiple missed opportunities to earn more business.

The Solution:

PivotPath implemented consistent branding with a new logo, an updated website. We also conducted Adwords campaigns to add intrinsic value to the company. 

The Results:

Creating a consistent brand and updating Ames Brook’s website, PivotPath boosted their online visibility, and created immediate value that correlated to their updated venue. PivotPath’s efforts brought increased web traffic. When combined with the company’s email and social media campaigns, brought higher market share and revenues than the previous owners had shown

An updated presence resonates with buyers. Contact PivotPath today to get your digital presence enhanced.

Freetown City Council

Freetown City Council

With PivotPath’s personal connection to Sierra Leone, West Africa, our team was honored to aid the Freetown City Council in promoting coronavirus prevention during the pandemic.

Summary:

The Freetown City Council needed visual design graphics to promote safe, healthy measures for the residents of Freetown to limit and prevent the spread of the coronavirus.

 

About the Client:

The Freetown City Council is the largest governing body of Freetown, the capital city of Sierra Leone, West Africa. Mayor Yvonne Aki-Sawyerr and her team’s vision is to transform and improve the lives of Freetonians and to make Freetown a destination city.

 

The Challenge:

Since the start of the coronavirus pandemic, social media has become so complex. Timelines on social platforms have filled with conflicting opinions regarding coronavirus safety measures, leaving many residents torn on which measures to follow. 

 

The Solution:

PivotPath designed attractive graphics including the Mayor of Freetown, local residents, and content in English and Krio, the main language in the city. This strategy-building phase set the direction for the design work to come.

 

 

The Results:

PivotPath helped the Freetown City Council promote their coronavirus awareness in a way that was memorable, making them stand out amongst other West African municipalities with their forward thinning approach.

PivotPath's mission is to develop marketing tools that enhance communities. Find out how we can connect your municipality to your residents today.

Benergy Management & Consulting

Benergy Management & Consulting

With a capabilities brochure and new branding collateral, Benergy Management & Consulting (BMC) is ready to transform communities across West Africa.

benergy logo
bmc letterhead

Summary:

Benergy Management & Consulting needed branding collateral to build credibility and visibility to set them apart in the energy consultancy sector. 

About the Client:

Benergy Management & Consulting (BMC) provides professional and local partner solutions in the development of generation, transmission, distribution, demand management and Control Solutions across West Africa.

The Challenge:

Firms providing energy efficiency solutions are growing in competitiveness and capabilities. In any market, the number of consultancy firms is vast, thus making name recognition invaluable, especially for a new and upcoming company. 

The Solution:

PivotPath developed a branding strategy for BMC that included logo design and a sales capability literature. Through the strategy development process we helped BMC develop their mission statement, scope of capabilities, define the competition, identify ideal customers (targeted audience), and develop a vision for the future. This strategy-building phase set the direction for the design work to come.

The Results:

PivotPath helped BMC establish a brand identity and voice that is memorable, made them visible amongst the competition and provided leads for future sales without breaking the bank. 

Ready to pivot your consultancy firm?

3 Reasons Your Pop Ups Aren’t Increasing Conversions

What are Pop Ups?

Have you ever been reading an article or shopping online and come across some random advertisement that’s taken you to a different website? If so, you, like every other internet user, have stumbled upon what is known as a pop up ad. These pop up ads, while they reach a wide range of viewers, don’t attract any real business in a meaningful way.

In marketing, there is a concept known as “customer pain points.” These pain points come in many forms. However, they all represent a problem that a potential customer is experiencing while interacting with an ad. Oftentimes, potential customers will have one or more of these pain points when interacting with pop ups. The two main pain points customers might experience with pop ups are: “productivity.” This means that they’re time consuming and “support” pain points, which means the pop up is inconvenient or poorly placed. You might be asking yourself, “If pop up ads are the most viewed form of advertisement, then why are they so ineffective?” I’ll give you three reasons why pop up ads are the least effective form of advertising.

They’re Outdated:

The first reason that pop up ads are so ineffective is because they’re an outdated form of advertising. Pop up ads first came into existence in the late 1990’s when the internet was still a relatively new thing. They really took off in the early 2000’s when you could hardly go on any websites. This is of course without being dragged to a different website in a different window.

In this instance, a customer would experience a productivity pain point because being brought to a different site is time consuming! Now, pop up ads have evolved slightly and are known as “hover ads” where an ad will briefly come across your screen rather than take you to an entirely different site. While this form of advertising was once all the rage, it has slowly become increasingly less effective as the internet and its users have developed.

The Creation of Ad Blocker Software:

The second reason that pop up ads are so ineffective is because of the introduction of ad blocker software. Have you ever been annoyed by pop up ads and wished there was something that would prevent them from sprouting up every time you tried to read an article?

Well, thanks to new ad blocking software that you can download online, there is now a software that will automatically block any pop up ads. It’s difficult for an ad to be even remotely effective at attracting business if the intended target audience has never seen the ad. What makes this reason incredibly important is the fact that most of these softwares are completely free, which makes downloading them a no brainer!

Pop Up Ads Are Annoying!:

The third reason why pop up ads are so ineffective is that they’re incredibly annoying. What’s your typical response when you see a pop up ad come across the screen of your computer, phone, or tablet? Do you analyze the ad with genuine curiosity, or are you like me and click out of the ad as quickly as humanly possible?

Most of you reading this probably click out of the ad as fast as possible.

Customers will experience what is known as the “support pain point” because they’re being inconvenienced with a pop up at a time that isn’t appropriate. Pop up ads are so much of a nuisance that the man that created them, Ethan Zuckerman, has publicly apologized for creating them on numerous occasions! It is hard to effectively market a product or a service when the audience is already turned off to the product because of how it’s marketed.

Are All Pop Ups Bad?

The answer to this question is simply “no.” Pop ups can be a very effective form of marketing at times if they are implemented correctly. Pop ups are featured on nearly every website and reach a very large audience providing the ad and company with lots of exposure. The way pop ups can be implemented correctly depend on three major factors: the positioning, the timing, and the call to action. An example of an effective pop up can be found in articles online.

After you’ve been reading an article and are either half way through or close to the end, a pop up might come up. At this point, the reader has already committed to reading the article and is interested in the content that the site has to offer. So when a pop up suggests subscribing to the site or “clicking here to learn more information,” it’s received much better by the reader than if they were to see it at the very beginning.

When dealing with pop ups like these, customers won’t experience productivity or support pain points because the pop up occurred at an appropriate place and didn’t waste any of their time. 

Alternatives:

My advice to companies still using pop up ads to market their products is simple: think like a consumer. You wouldn’t buy an unpopular and outdated product, so why would you advertise your own products that way? Think of quality rather than quantity; who cares if you’re able to reach a massive audience of people if the majority of the engagement with the ad is just to “X” it out. There are numerous ways to effectively market your products or services online by utilizing the popularity of social media. However, pop up ads are not one of these ways. To effectively use digital marketing to promote your company or products, contact us here at PivotPath. We specialize in brand strategy development and web design development that focuses on engagement and real results!

John Quinn is a recent graduate from Manhattan College where he majored in English and minored in business. He is an avid storyteller and a passionate writer. When he’s not writing his own story, he’s trying to learn from others. Check out his LinkedIn account here.

Bloat No More

Bloat No More

Bloat No More’s mission is to help consumers become more aware of the ingredients they are putting into their bodies to prevent reduce diseases and obesity. Health and wellness is a mission we also strive for.

Summary:

Bloat No More was looking for a way to maximize value for the long term and position themselves better as an industry leading dietary supplement company than the competition by enhancing their digital presence. 

About the Client:

Bloat No More is the leading manufacturer of dietary supplements. They are a cGMP (Current Good Manufacturing Practice – created by the FDA) recognized trusted leader in women’s health and wellness in the US.

 

The Challenge:

Although Bloat No More’s mission stems from their personal mission on combating obesity and diabetes by eliminating toxins in the body, the company faces a lot of competition within the dietary supplement space. They required a higher digital presence to elevate them in the marketplace. 

 

 

Bloat No more logo

The Solution:

PivotPath developed a branding strategy for Bloat No More that included logo design and branding guidelines. Through the strategy development process we helped Bloat No More develop their mission statement, scope of capabilities, define the competition, website and blog content and develop a vision for the future. We also have designed and curated email marketing newsletters to increase the brand’s visibility. This strategy-building phase set the direction for the design work to come.

The Results:

PivotPath helped Bloat No More establish a brand identity and voice that is memorable, made them visible amongst the competition and provided leads for future sales without breaking the bank. 

Ready to see your ROI? Contact us today.

Man’s Pride

Man's Pride

Man’s Pride’s goal is to help their customers gain control of their physical energy and performance. The company believes our bodies deserve the best that nature has to offer, and want to make sure we get it. PivotPath supercharged Man’s Pride’s branding and digital presence. 

Summary:

Man’s Pride needed new branding to build awareness credibility and visibility in the market of dietary supplement. 

 

About the Client:

Man’s Pride is an industry leading company providing male performance enhancement supplements.

 

The Challenge:

Each year, thousands of new male enhancement supplements into the market. Hundreds of companies aim to create a recognizable name and brand, and as a new incomer, Man’s Pride aimed to do the same. 

 

The Solution:

PivotPath developed a logo, label design, and branded collateral for Man’s Pride’s website and Amazon seller page. Through the strategy development process we helped Man’s Pride develop their branding and style guidelines, define the competition, identify ideal customers (targeted audience), and develop a list of keywords sure to increase their search engine optimization. This strategy-building phase set the direction for the work to come.

 

The Results:

PivotPath helped Man’s Pride establish a brand identity and voice that is memorable, making them visible amongst the competition and provided leads for future sales without breaking the bank. 

mans pride logo
Man's Pride bottles
Man's Pride Notes from the Manufactuer

Let PivotPath boost your ROI today. Call us at 404.919.6560

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Guzel Kadin

Guzel Kadin

Inner and outer health and wellness is what Guzel Kadin stands for. Meaning “Beautiful Woman” in Turkish, this brand embodies its purpose in creating a relaxing environment and relief from daily stresses.

Guzel Kadin

Summary:

Guzel Kadin wanted to promote their natural health products to set them apart in an already inundated marketplace. 

About the Client:

Guzel Kadin is a health and wellness product manufacturer and spa located in the Lagos, Nigeria.

The Challenge:

There are hundreds of health and wellness spas in Lagos who have established their branding and elite clientele within the very populous city.  In any market, the number of health and wellness spas companies is vast, thus making name recognition invaluable, especially for a new and upcoming company. 

The Solution:

Through the strategy brand development process, PivotPath helped the brand develop sales literature for to promote the spa and natural products. identify ideal customers (targeted audience), and develop a vision for the future. 

The Results:

PivotPath helped Guzel Kadin increase its brand exposure and visibility in a memorable way, making them visible amongst the competition.

Realize your full digital potential with the experts at PivotPath. Contact us today!

CDC Federal Credit Union

CDC Federal Credit Union

CDC Federal Credit Union was chartered by a small group of employees from the Centers for Disease Control and Prevention (CDC). It is a full-service financial institution serving those who live, work, worship, attend school or volunteer in portions of DeKalb, Fulton or Gwinnett Counties. PivotPath created an effective marketing strategy to ensure financial stability for CDC Federal Credit Union.

Video created by PivotPath

cdc fcu welcome board (1)
welcome board
Interior with orange fridge 3D illustration

Summary:

The CDC (Centers for Disease Control) Federal Credit Union is a long standing financial institution that wanted to reestablish and better understand the lending needs of their constituents causing a loss of market share.

About the Client:

CDC Federal Credit Union has been open since 1949. It is the 13th largest credit union in Georgia with assets totaling $341.72 million and providing banking services to more than 20,000 members.

The credit union is a member-owned financial cooperative providing financial banking services to multiple member groups, but primarily serves federal, state, and local government employees. Membership is also open to immediate family of current members. PivotPath has been providing the CDC FCU with marketing services since Dec 2019.

The Challenge:

The CDC Federal Credit Union had lost touch with the needs of their members, causing their membership to drop drastically. The credit union was unable to market effectively as they had lost insight as to the financial and banking needs of their members, thus causing them to look elsewhere for services.  

The Solution:

PivotPath conducted focus groups and individual interviews with staff, members and non-members from the community. The insights revealed from this research aided PivotPath in developing a marketing strategy for the credit union. PivotPath was also contracted to coordinate the credit union’s grand re-opening. Unfortunately, due to the COVID-19 pandemic, the event has been postponed.

In an effort to keep the Credit Union’s brand visible, PivotPath continued its partnership with the CDC FCU by developing a “Welcome” video for new CDC Employees who are currently unable to receive face-to-face Credit Union orientations due to the pandemic. This video animation serves as a great way to communicate to new employees, and reestablishes the Credit Union’s mission to make a positive difference in our communities.

The Results:

CDC Credit Union realized a flourishing lift in membership numbers with a strategy and new marketing plan based on PivotPath’s research of customer insights. 

Copy of cdc fcu magnet image

Discovery what your targeted audience believes about your brand. Contact us to find out how.