PivotPath

PivotPath voted BEST OF GWINNETT 2021





The results are in, and it’s official: PivotPath has been voted Best of Gwinnett 2021 in the Marketing Firms category! Our team appreciates everyone who voted, and we look forward to another great year of providing marketing and communication services locally and internationally.  It’s an honor to be recognized by the people we work for and with each day.

The Best of Gwinnett contest is run by Gwinnett Magazine and includes businesses in more than 20 broad categories. Every year, thousands of votes are cast by Gwinnett County residents and consumers to recognize their favorite local businesses. To see more local winners, visit www.guidetogwinnett.com/best.

africanbusiness

PivotPath created and spearheaded the development of LaunchPad Africa‘s piloted Business Accelerator program.




LaunchPad Africa

PivotPath created and spearheaded the development of LaunchPad Africa‘s piloted Business Accelerator program for Freetown, Sierra Leone.

About the Client:

Launchpad Africa is a DC-based non-profit with a mission to support African Entrepreneurs (specifically in Sierra Leone) in launching and sustaining their businesses by equipping and empowering them with the tools and resources necessary to be profitable. The organization envisions a world where the African entrepreneur is successful enough to take the lead on decisions being made regarding Africa’s growth and advancement.

As a new Accelerator program, Launchpad Africa wanted to provide its participants with networking, mentorship, and resource allocation to skyrocket the success of proven business ideas.

The Challenge:

The LaunchPad Africa team had to determine how to structure and launch this program in the most beneficial and relevant manner to individuals living in Sierra Leone.

The Solution:

We developed an intensive 4-month accelerator program with a well-rounded curriculum that would give participants the proper knowledge and skills to equip and navigate the business arena.


africanbusiness

The Results:

Using insights internal and external to LaunchPad Africa, along with our expertise in thought leadership and training, our team successfully designed and developed a 16-module highly customized program curriculum outline and strategy including selected modules and module objectives; provided Launchpad Africa with a detailed agenda of each training; developed TORs for trainers of each module; and developed post-training evaluation and impact assessment

commissioner

PivotPath partnered with the Gwinnett County Board of Commissioners to raise stakeholder awareness and participation in the community.




Gwinnett County Government – County Commissioners

PivotPath partnered with the Gwinnett County Board of Commissioners to raise stakeholder awareness and participation in the community.

Summary:

In Summer 2021, PivotPath partnered with the Gwinnett County Board of Commissioners to raise stakeholder awareness and participation in the community.

The How am I doing? campaign aimed to provide Gwinnett County and County Commissioners with a Strategic Communications Plan for the campaign that will provide relevant information to the public while promoting effective public engagement on county issues.

About the Client: 

Gwinnett County is historically one of America’s fastest-growing counties and now one of the nation’s most diverse. This is the official website of the Gwinnett County Government. The county’s population in 2010 stood at 805,321, up more than 216,000 residents from the 2000 count of 588,448 (source: U.S. Census Bureau decennial population estimates). Gwinnett County’s population is expected to reach one million residents by the year 2022.

The Board is responsible for overseeing the creation of policies within the county, adopting the budget, authorizing expenditures, and approving or disapproving specific actions, such as rezoning private property.

The Challenge:

The biggest challenge the Board of Commissioners faced was bridging the gap between Gwinnett County officials and their residents. If residents are not familiar or aware of the Commissioners in their community or do not particularly trust them, engagement can be a challenge.

The Commissioners also valued stakeholder feedback but needed to collect the insights in an unbiased manner.

commissioner

The Solution:

To provide a trusting relationship between the officials and the residents, PivotPath created a public engagement plan. This plan focused on:

  • Enhancing the perception of the Commissioners and their initiatives by popularizing the Gwinnett County brand; letting the public know what’s planned; why, where, and for whom;
  • Encouraged all stakeholders to be actively interested in Gwinnett County reforms;
  • Reinforced/improved the County Commissioners’ image in Gwinnett and the state.

The Results:

The Gwinnett County Commissioners have a solid, strategic roadmap to successfully and effectively engage and connect with their stakeholders through market research efforts and community buy-in. 

tree planting

In partnership with PivotPath, Finor X, Freetown City Council and Greenstand promote the #FreetowntheTreetown reforestation campaign.




#FreetowntheTreetown Campaign

In partnership with PivotPath, Finor X, Freetown City Council and Greenstand promote its reforestation campaign.

Summary:

The mission of the #FreetowntheTreetown campaign is to plant and grow one million trees in Freetown, Sierra Leone by December 2022 while educating the general public on ways they can positively contribute towards a healthier and more sustainable community. In partnership with PivotPath, Finor X, Freetown City Council and Greenstand promote its reforestation campaign.

Campaigns to plant millions of trees have become popular urban responses to the current effects of climate change. Although the intended impact attracts millions in donor support each year, many tree planting campaigns have fallen far short of their goals. Organizations champion tree planting efforts as a feel-good, cure-all for global warming in their communities, yet many trees do not survive or deliver these championed benefits.

The Finor X Tree Wallet is the 1st (patent pending) chain of custody digital management for tree planting that shows growth impact over time. Each tree growing in Freetown is tokenized, and users buy tokens for access to the Tree Wallet App. Customers purchase a #FreetownTheTreetown item which allows them to digitally track the impact of their sustainable investment.

PivotPath developed a strategic marketing and communications plan, social media plan, and attractive social graphics to elevate the campaign’s visibility across multiple audiences.

About the Client:

Finor X fuses fashion and technology to combat climate change in Sierra Leone, West Africa.

Following the undeniably severe deforestation effects which worsened the aftermath of the country’s 2017 mudslide, environmental advocates have evidence to back their support for this initiative. Also, Freetown, Sierra Leone has never undertaken a campaign of this kind.

Finor X, in partnership with the Freetown City Council and Greenstand, is set on a mission to plant one million trees as a response to the adverse effects of climate change, with the design and sale of the campaign-themed t-shirt.

qr code

FinorX has combined its fashion and technology roots to design the #FreetownTheTreeTown special edition t-shirt. In collaboration with the Freetown City Council, all shirts purchased will directly support the campaign, as one tree will be grown and monitored using a specialized app.

The shirt design includes the Cotton Tree—a historic symbol of Freetown—pictured with a cityscape underneath the tree, the text “Freetown” above the tree, and “The Tree Town” located below the cityscape. Shirt owners can monitor their growing trees, see the location, know the grower and monitor the survival of each tree using the TreeTracker app by scanning the QR code located on the shirt’s tag.

GROW A TREE treetown
GROW A TREE treetown

The Challenges:

There were two main challenges: (1) to create a campaign that would educate the community, engage community-based organizations and strategic partners, and empower Freetowneans to take the reigns of environmental sustainability within their city through reforestation and (2) to increase visibility and communications about the Tree Tracker app’s capabilities through fashion technology.

The Solution:

Our team focused on invoking feelings of community, empowerment, and peace of mind through a marketing and communications plan that encourages conversations on sustainability and incites change. We utilized digital media and video production efforts to help raise awareness about Finor X, the Tree Tracker app, and the fusion of fashion and technology to further connect Finor with its target audience.

The Results:

We provided Finor X with a communications strategy to convey the importance of tree planting in Sierra Leone and improve awareness for all residents, visitors, stakeholders, and partners who engage with the City of Freetown and abroad. The campaign had over 5,000 global impressions and reach. The campaign was also awarded the Bloomberg award in January 2022.

woman campaign

PivotPath partners with the Suffolk County Campaign Finance Board to develop and promote new program.



Suffolk County Campaign Finance Board

PivotPath is working with the Suffolk County Campaign Finance Board (SCCFB) to provide promotion efforts that will increase the visibility and communications of Suffolk County’s Fair Election Campaign Matching Fund program.

Summary:

PivotPath is working with the Suffolk County Campaign Finance Board (SCCFB) to provide promotion efforts that will increase the visibility and communications of Suffolk County’s Fair Election Campaign Matching Fund program. The program’s mission is to engage, educate, and empower all County residents by amplifying the voice of all residents in county elections by matching small donor contributions with public funds.

About the Client: 

The Suffolk County Campaign Finance Board (SCCFB) is a nonpartisan, independent county agency empowered and authorized to establish and promulgate all rules, policies, and procedures as it deems necessary for the proper administration of the established Suffolk County Fair Elections Matching Fund.

The SCCFB landmark program empowers everyday citizens to run for city office by providing them with campaign finance support from their community, mitigating limited access to wealthy

or special interest groups, granting threshold requirements, spending limits, and strictly ensuring that enforced reporting requirements are met.

The Suffolk County Fair Elections Matching Fund aims to create and promote access and opportunity for residents to run for office; empower both grassroots and incumbent candidate participation in Suffolk electoral process; minimize the perceived influence of big money in local politics and increase Suffolk County citizens’ confidence in the electoral process.

voters
campaign finance

The Challenge:

The Suffolk County Campaign Finance Board is tasked with finding ways to connect with their audiences and inform them on how the program can help them get started on the path of running for County Legislative or Executive.

The organization also aims to increase general interest in voter participation by encouraging residents to get involved with the laws and social change issues within their community.

The Solution:

Our team plans on crafting an intensive marketing campaign that uses communication activities and visibility products of demonstrable impact to increase voter participation and awareness, provide campaign finance information to the public, enable more citizens to run for office, strengthen the role of small contributors, reduce the change of actual or perceived corruption, and restore voter confidence in the electoral process.

The Results:

This project is currently underway, and results will be provided as soon as they are available.

african american vaccinated

PivotPath has partnered with the Dekalb County Board of Health to increase public awareness of the importance of COVID-19 vaccination.

Dekalb County Board of Health

PivotPath has partnered with the Dekalb County Board of Health to increase public awareness of the importance of COVID-19 vaccination.

Summary:

PivotPath has partnered with the Dekalb County Board of Health to increase public awareness of the importance of COVID-19 vaccination and ways to prevent COVID-19 infections, and to facilitate community discussions to address barriers and concerns about COVID-19 vaccination to African American County residents, especially those 45-65 of age.

About the Client: 

The Dekalb County Board of Health (DCBOH) is a local government agency in Georgia dedicated to ensuring optimal and equitable medical and health access for all its residents. DCBOH’s programming efforts include various local health initiatives.

Its partnerships with community-based organizations improve access to healthcare, provide analysis of health trends to enhance care, increase public awareness of local health issues, and aim to prevent the spread of disease through education and early detection.

The Challenge:

The Dekalb County Board of Health is facing the challenge of efficiently and simplistically educating the targeted audience (African Americans; aged 45-65) about the COVID-19 and preventive measures that protect the public and mitigate the spread of the virus.

african american vaccinated

The Solution

The City of Clarkston, Georgia (in Dekalb County) is known as one of the most diverse cities in the country. Clarkston is the hub for the state’s refugee community, where over two dozen ethnicities and languages are spoken. To ensure those who may not be fluent in English, or who may not have English as a first language, have access to COVID-19 awareness materials, our team will develop a 2-minute animation video titled “It’s Worth a Shot”.

We will also created a strategic communications plan that will aid us in identifying community partners and digital platforms to effectively disseminate the video within the communities our targeted audiences reside.

Why Direct Mail is Essential in your Nonprofit End of Year Appeal

As the end of the year rolls in, campaigns to fund programming start to fill donors and supporters inboxes and mailboxes. Looking for a few tips to stand out as well as connect enough to maximize your fundraising efforts? Try direct mail!

There is a strategic link between direct mail and non-profit organizations. Furthermore, direct mail is the glue that holds together nonprofits and their donors.

Direct mail’s role in non-profit organizations

First, to incentivize donors and supporters, direct mail marketing strategies are essential. These strategic campaigns aim to remind stakeholders and supporters of the importance and uniqueness of their participation and donations. Examples of this are a sweet reminder to your partner of how much you care about them. However, to be effective, a direct mail campaign must include the following key elements. 

Personalization is key

postcard

Most of the time, emails are never opened by recipients. Due to the hyper-digital season of the pandemic, we live in an era where drawing someone’s attention using Emotional Intelligence. Therefore, it is important to send personalized handwritten messages by taking advantage of demographic information. Non-Profit Source’s statistics prove the effectiveness of individual and personalized moves. Contacting a customer one-on-one increases the likelihood of response up to 50 percent or more. Personalization increases the response rate by up to 500 percent. 

Handwritten cards

A paper alternative to persuasive emails is visual postcards. Although they can be time-consuming, personally handwritten cards can make the recipient feel extra special. Comparatively, this can also deepen the relationship and loyalty they will have with your organization. If the thought makes your hand cramp, check out companies like Handwrite.

Personality and gifts galore

An additional strategy to awaken and engage your donors and supporters is by sending them gifts. Who doesn’t love gifts? And it does not have to be elaborate or expensive. The important thing is making them feel good, as well as feel special. Correspondingly, every time they see that gift they think of the cause they are contributing to and the reason to continue doing so. 

                                        

The power of storytelling

Moreover, Emotional Intelligence is the magic formula that is crucial for any direct mail strategy. This concept focuses on being aware of feelings and adjusting your messaging to connect with them. As a non-profit, storytelling is perhaps the most effective way to attract and engage supporters. In turn, this may be enough to kick-start them into active involvement. Of course, this can be through volunteering time or supporting your organization monetarily.

Providing a personal story about how a donation improved someone’s quality of life can impact your audience in a personal way. An example: Robel, age 7, now has the opportunity to go to school) And another tactic is to share the implications of programs and services lacking contributions and the impacts on those served. An example: Young girls aged 12-16 in Warner Robins, Georgia currently have limited access to [blank] facilities; here’s how you can help. 

A direct mail case study: Fondazione Grigioni  

Fondazione Grigioni is an Italian non-profit organization whose mission is to provide funding for Parkinson’s Syndrome research. It is a perfect case study to understand and recognize a well-thought direct mail strategy.

For the organization’s end-of-year annual campaign, staff sends a grateful message thanking donors and supporters for all of their support. Subsequently, this message is then supplemented with a bag of aromatic plant seeds. As a result, served as a symbol of the seeds planted into the organization and its stakeholders. As the plant grows, it blooms. And this is symbolic of their monetary and time donations. Every day, seeing your plant, you are reminded of your effort, which allows society to grow.

 In conclusion, we can say that these strategies are the engine of nonprofit development. This is an essential tool for the success of the cause they believe in. Given direct mail’s pivotal role, communication skills are a must. PivotPath is an optimal solution for the creation of the techniques and certainty to its success.

solislabs image

PivotPath and SQ Ingredients Break the Dietary Supplement Mold

SQ Ingredients

We partner with brands across a number of industries to enhance brand reputation and create exciting branding strategies.

Summary:

SQ Ingredients is one of the leading formulation company of dietary supplements. They are a cGMP (Current Good Manufacturing Practice – created by the FDA) recognized trusted leader in contract manufacturing for private label and Nutraceutical products. PivotPath has provided marketing services for SQ Ingredients since July 2020.

 

 

Myo Nositol

The Challenge:

SQ Ingredients was interested in creating unique visual identities for their newly trademarked ingredients. However, in the booming world of dietary supplements, uniqueness is hard to come by. They required and knew the importance of attractive ingredient logos to elevate them in the marketplace. 

The Solution:

PivotPath created and developed unique ingredient visual identities/logos for SQ Ingredients.The PivotPath team also developed sales sheets for each ingredient, providing the visual design and copywriting.

 

 

 

Carob-Sitol
fisetol

Realize your full digital potential with the experts at PivotPath. Contact us today…

Illinois Green Alliance

Illinois Green Alliance

Coordinating and promoting a virtual event can be stressful; let PivotPath wear that hat, creating  graphics and curating copy that attracts new audiences while re-engaging existing brand supporters.

Summary:

The Illinois Green Alliance needed visual design pieces to promote its first ever virtual GreenBuilt Home Tour, an annual event in Illinois bringing green advocates, construction builders, homeowners and more together to tour a variety of green-built homes. 

About the Client:

The Illinois Green Alliance is a membership driven, non-profit that works to promote green buildings and sustainable communities. The organization believes that green infrastructure is key to strengthening neighborhoods and improving the quality of life for everyone, and is the Illinois local affiliate of the U.S. Green Building Council.

 

 

 

 

The Results:

PivotPath helped the Illinois Green Alliance promote their virtual GreenBuilt Home Tour, resulting in a record 687 online viewers and a visual presence that was memorable, re-engaging existing supporters while reaching new green advocates and staying within their marketing budget.

illinois green alliance social graphic pivotpath

 

The Challenge:

The Illinois Green Alliance’s annual GreenBuilt Home tour brought thousands of Chicagoans out to view green buildings in an attempt to implement green initiatives across the city and state. With the emergence of COVID-19, most organizations have had to make adjustments with how they conduct events. The Illinois Green Alliance needed to promote the event in a strategic manner to avoid losing the interest and support of those who may not have been as thrilled about virtual tours.

The Solution:

PivotPath developed a marketing strategy for the GreenBuilt Home Tour that included attractive and engaging visual graphics for social media, paid advertisements and customized HTML email templates. This strategy-building phase set the direction for the design work to come.

GeriatRx

GeriatRx

Through enhanced branding, PivotPath supported GeriatRx’s commitment to providing families with peace of mind through high quality evidence-based medication management for our most vulnerable patients, the elderly. 

geriatrx logo
geriatrx logo design

The Results:

PivotPath helped GeriatRx establish a brand identity and voice that is memorable, making them visible amongst the competition and providing leads for future sales without breaking the bank.

geriatrx logo display

Summary:

GeriatRx needed a branding strategy to build credibility and visibility to set them apart in the geriatrics consulting arena.

 

About the Client:

GeriatRx is a pharmacist-led consulting service for all adult populations with a specific interest in the well-being and quality management of elderly patients.

 

The Challenge:

Consultancy branding defines who a company is and why people seek their services.  In any market, the number of geriatrics consultancy firms is vast, thus making name recognition invaluable, especially for a new and upcoming firm. 

 

The Solution:

PivotPath developed a branding strategy for GeriatRx that included logo design, a capabilities brochure, and branded materials. Through the strategy development process we helped GeriatRx develop their scope of capabilities, define the competition, identify ideal customers (targeted audience), and develop a vision for the future. This strategy-building phase set the direction for the design work to come.

 

 

business card pivotpath

Let PivotPath boost your ROI today. Contact us to find out how.

ames brook image (2)

Ames Brook

Ames Brook Campground

Ames Brook Campground is centrally located in the heart of the Lakes and White Mountains. PivotPath provided branding services to the newly revamped campground, bringing its digital presence to life.

Summary:

Ames Brook Campground was purchased by a owner. When it came to the transition, the new owners were looking for a way to maximize value for the long term. With this, the campground would position themselves better than the competition by enhancing their digital presence. 

Former Website

About the Client:

Ames Brook is a mountainous, scenic campground located in Ames Brook, New Hampshire in the Lakes region. The facility includes wooded or sunny campsites, cable tv, water/sewer hookups, activities for all ages, hot showers, laundry facilities and a general store. 

Amesbrook Wayfinding
Revamped website by PivotPath

The Challenge:

As the new owners took over the facility, they spent time revamping the business with updated amenities. They also needed an updated website to position themselves as a premium destination for camping enthusiasts. Their marketing needed to match their updated facility and differentiate from competitors and earlier iterations of the facility.

Hidden costs

Hidden costs from a poor digital presence included: sales inefficiencies, slow website speeds, poor user experience, security vulnerabilities that add up to multiple missed opportunities to earn more business.

The Solution:

PivotPath implemented consistent branding with a new logo, an updated website. We also conducted Adwords campaigns to add intrinsic value to the company. 

The Results:

Creating a consistent brand and updating Ames Brook’s website, PivotPath boosted their online visibility, and created immediate value that correlated to their updated venue. PivotPath’s efforts brought increased web traffic. When combined with the company’s email and social media campaigns, brought higher market share and revenues than the previous owners had shown

An updated presence resonates with buyers. Contact PivotPath today to get your digital presence enhanced.

Freetown City Council

Freetown City Council

With PivotPath’s personal connection to Sierra Leone, West Africa, our team was honored to aid the Freetown City Council in promoting coronavirus prevention during the pandemic.

Summary:

The Freetown City Council needed visual design graphics to promote safe, healthy measures for the residents of Freetown to limit and prevent the spread of the coronavirus.

 

About the Client:

The Freetown City Council is the largest governing body of Freetown, the capital city of Sierra Leone, West Africa. Mayor Yvonne Aki-Sawyerr and her team’s vision is to transform and improve the lives of Freetonians and to make Freetown a destination city.

 

The Challenge:

Since the start of the coronavirus pandemic, social media has become so complex. Timelines on social platforms have filled with conflicting opinions regarding coronavirus safety measures, leaving many residents torn on which measures to follow. 

 

The Solution:

PivotPath designed attractive graphics including the Mayor of Freetown, local residents, and content in English and Krio, the main language in the city. This strategy-building phase set the direction for the design work to come.

 

 

The Results:

PivotPath helped the Freetown City Council promote their coronavirus awareness in a way that was memorable, making them stand out amongst other West African municipalities with their forward thinning approach.

PivotPath's mission is to develop marketing tools that enhance communities. Find out how we can connect your municipality to your residents today.