PivotPath

PivotPath’s Women In Business Features: Marie Metzger

Michael Jordan, “I’ve always believed that if you put in the work, the results will come.”

This week we feature another AMAZING #WomaninBusiness: Marie Metzger. Marie is the the Owner and CEO of Marie Metzger Agency, an insurance agency serving the Atlanta Metropolitan area. 

Becoming an entrepreneur takes courage, tenacity, and risk that is fueled by a greater goal and purpose. All business owners have a powerful story behind when/why they took the leap into entrepreneurship and that’s what keeps them going.

“While working for another insurance company, I realized just how important it was to educate consumers and build strong personal relationships with clients… So I took a leap of faith and opened my own insurance agency! I’ve been in business since 2014 and have grown my business into a million dollar book of business. I’m the middle of 6 children. My parents moved to the US from Sierra Leone in the 1970’s, living in Buffalo NY before moving to College Park, GA. I attended the University of Georgia and graduated in 2007 with a Sociology Degree.”

Marie Metzger, Owner/CEO of Marie Metzger Agency

As a small business owner, Marie Metzger has encountered a few challenges on her journey, especially in the realm of marketing and business development. PivotPath founder, Elizabeth Oke, asked her about these obstacles and ways she’s overcome(ing) them.

“Building a team and finding the right talent to fit the agency’s needs. Maintaining sustainable growth. In this business, new business growth is necessary and also a challenge.”

Marie Metzger, Owner/CEO of Marie Metzger Agency

[I’ve overcome the challenges of business growth by] embracing social media and educational vlogs. American Family Insurance (AMFAM) sends out a newsletter about trending topics for the industry, and annual review campaign for interacting with clients outside of. [This helps staying versed on popular trends for sales and marketing]. I also hired a Consulting company to assist with building my team and other outside marketing ideas and tools to think outside the box.

I’m constantly developing a CEO mindset: “Working on your business and in not your business”. This is the idea that as a business owner I try to spend my time generating leads, managing my team, focusing on the bigger picture and long term goals. Working on your business is planning for the future. Working in your business is doing the day to day routine things that usually can be delegated to a team member, like making a payment for example. Working in your business is planning for the today.

Marie Metzger, Owner/CEO of Marie Metzger Agency

Supporting small businesses and nonprofits is an act that acknowledges the tremendous risk and challenges that come from following your dream, pushing your creativity into a business, and starting your own your thing. PivotPath realizes these realities and serves as a median to alleviate these challenges by providing brand development, content management, and social media marketing services, customized to fit your specific budget. Contact us today for a consultation on how we can help you discover your audience and connect them to your Story.

PivotPath’s #CharityFriday Features: Focus Our Future

Focus Our Future, Inc. is a non-profit organization that helps student-athletes prepare for life after sport for the betterment of communities around the world.

The organization’s goal is to offer services that assist student-athletes with their transition from sport to life-after-sports by exercising our organizational values to be the B.E.S.T: (Blessing to others; Encourage student-athletes; Share time and resources; Teach others)

Their Story

In 2013, Greg Ford challenged Kevin Watson, a young aspiring Track and Field coach, former student-athlete and working professional. Greg wanted Kevin to make a difference in the lives of the student-athletes that he trains. He not only called Kevin to help athletes in sport but assist the athletes outside of the sport. After some consideration, Kevin became inspired to support student-athletes in and out of their respective sports. As a result, they created an organization that addressing the needs of student-athletes. These areas are focused on while they are in school in addition to after they finish participating in their respective sports.

Photo Cred: Focus Our Future

Today, Focus Our Future, Inc. exists with programs such as Focus Our Future (r) Program and Future Flyers.

Focus Our Future has an extremely robust digital footprint, utilizing their website and social media to maximize their online presence. The up-to-date website provides a host of information ranging from project pictures, press releases, videos (website and Youtube), publications, and features. The organization was also featured in a the Richmond Free Press, leading to an acknowledgement from Jennifer McClellan, a member of the Senate of Virginia 9th District for their community leadership.

In addition to their digital presence, Focus Our Future also utilizes the power of volunteers through recruitment from VolunteerMatch. Volunteers and interns are a great way to share an organization’s mission and further recruit without spending too much of the overall budget.

Photo Cred: Focus Our Future

Focus Our Future is just one example of how nonprofit organizations successfully use digital marketing to increase its online presence and improve its chances of securing new and recurring gifts from supporters and potential supporters. Whether it be via social media marketing or through videos and publications, supports are more receptive to learning about recent activities once you’ve successfully shared your story.

Let PivotPath help you share your story.

Learn more details about our programs by visiting www.focusourfuture.org.

HillTopp Homes

HillTopp Homes

HillTopp Homes is a Real Estate Investment Company that specializes in acquiring single family homes within the Atlanta Metropolitan Area.  PivotPath makes a killer first impression for HillTopp Homes.

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Summary:

HillTopp Homes needed a branding strategy to build credibility and visibility to set them apart in an already inundated marketplace. 

 

About the Client:

HillTopp Homes is a new real estate company located in the Atlanta Metropolitan area.

 

The Challenge:

Real estate branding defines who a company is and why people do business with them. In any market, the number of real estate companies is vast, thus making name recognition invaluable, especially for a new and upcoming company. 

 

The Solution:

PivotPath developed a branding strategy for HillTopp Homes that included logo design and a landing page. Through the strategy development process we helped HillTopp Homes develop their mission statement, scope of capabilities, define the competition, identify ideal customers (targeted audience), and develop a vision for the future. This strategy-building phase set the direction for the design work to come.

 

The Results:

PivotPath helped HillTopp Homes establish a brand identity and voice that is memorable, made them visible amongst the competition and provided leads for future sales without breaking the bank.

Let PivotPath boost your ROI today. Contact us to find out how.

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SolisLabs

SolisLabs

We partner with brands across a number of industries to enhance brand reputation and create exciting branding strategies.

Summary:

SolisLabs is the leading manufacturer of dietary supplements. They are a cGMP (Current Good Manufacturing Practice – created by the FDA) recognized trusted leader in contract manufacturing for private label and Nutraceutical products with plants in Atlanta, Georgia,and San Diego, California. PivotPath has provided marketing services for SolisLabs since July 2018.

The Challenge:

SolisLabs was like a diamond in the rough. They provided high-end manufacturing and marketing of dietary supplements to their customers, but did not invest the same efforts into their own marketing strategies. They required a higher digital presence to elevate them in the marketplace. 

The Solution:

PivotPath created and developed organic strategies for SolisLabs social media which included engagement, keyword and hashtag research and posting, sharing trending industry topics, blogs with backlinks for SEO, and influencer campaign development to assist in bringing more prospects to the table. The PivotPath team also updated the website copy to resonate with buyers, and implemented effective email campaigns to increase conversions. 

The Results:

Within 4 months, SolisLabs’ engagement increased by over 2400% and conversions (website clicks and lead forms) up by 83%. These results speak for themselves. 


Realize your full digital potential with the experts at PivotPath. Contact us today…

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Core Technology

Core Technology

Core Technology realized the power of updated branding through concise branded messaging and imaging developed by PivotPath. 

Summary:

Core Technology strongly believed they lacked a strong online presence with an antiquated website and minimal digital marketing efforts.  They were looking for ways to increase their online marketing presence to take their business to the next level. 

The Solution:

By hiring PivotPath as their digital marketing agency, Core Technology avoided the cost of trial and error of running their own campaigns, getting their team up to speed, spending time and company resources on maintaining their content consistency. PivotPath implemented consistent branding, an updated website and conducted email marketing campaigns. 

The Results:

Creating a consistent brand and updating Core Technology’s website, PivotPath boosted their online visibility, and created immediate value that correlated to their already innovative solutions. Targeting both desktop and mobile traffic allowed us to boost conversion rates, and provide tracking for Core Technology’s digital marketing efforts. 

PivotPath conducted four back-to-back email marketing campaigns averaging a 33% open rate. 

The results achieved by PivotPath gave Core Technology the understanding of how marketing channels work together, and how to optimize their marketing spend to get better ROI.

 

About the Client:

Core Technology, a business unit of Harris Computers, is the leading public safety software company located in Lansing, Michigan. The company has been in business 39 years, has 114 data exchange systems, and works with over 600 law enforcement agencies. Their software aids law enforcement agencies in getting critical data to officers on-demand allowing users to make informed decisions. It also provides data exchange to allow better agency-wide communication. PivotPath partnered with Core Technology, by serving as their in-house marketing department, since July 2018.

 

The Challenge:

Core Technology’s website was out-dated and did not set the stage for long-term value to its prospective clients. Their digital marketing strategies were minimal, which left them without options to fully target prospects. 

Former Website
Revamped Website by PivotPath

You don’t just have to hire an agency to handle SEO, paid advertising, or some specific marketing tactic. You could get massive benefits just by using an agency’s resources to analyze your business and find areas where you could boost your return on investment. Contact Pivot Path today!

JailTracker

Global Public Safety | JailTracker

Global Public Safety and JailTracker software doubles website traffic and elevates conversions to increase monthly revenues through concise branded messaging developed by PivotPath.

Dual Combined Logo

The Results:

For Global Public Safety, the PivotPath team launched a successful ad camp with a total of 3.5k impressions and a total click through rate of .216, outshining the average CTR of .05-.1% for the publication. The campaign also increased the net promoter score (NPS) by over 13%. 

 

The PivotPath team conducted a website analysis for JailTracker.com, and developed SEO-optimized content, created an Adword strategy, highlighting keywords that would best resonate with their audience. This resulted in doubling their monthly website traffic leading to truly targeted prospects. JailTracker also increased their conversion rate of .028, dramatically increasing their monthly revenue.

 

Since teaming up with PivotPath, Global Public Safety and JailTracker have seen remarkable results. Their sales team is reaching more prospects, having more tailored discussions with potential clients, and obtaining more sales than ever before.

Summary:

Global Public Safety and JailTracker software had a limited marketing strategy that revolved around a website and random email campaigns. They knew they were leaving money on the table because they lacked a strong online strategy and consistent messaging. They were looking for ways to increase their marketing presence and thus, sales of their software to increase revenues.

About the Client:

Global Public Safety and JailTracker are the nation’s leading public safety software companies. These two entities are sister companies under the Harris Computer Corporation. Global Public Safety has been in business 20 years and services over 750 customers in 28 states. Their software solutions supports law enforcement agencies of all kinds. JailTracker is a product of GPS, and is the industry’s leading jail management solution. It’s a proven system that has been successfully deployed and supports hundreds of jails nationwide. PivotPath partnered with these business units, by serving as their in-house marketing department, since July 2018.

 

The Challenge:

Global Public Safety and JailTracker software found challenges in reaching target audiences, a lack of customer retention, and inconsistent branding to recreate loyalty and trust. They sought a solution to generate and nurture leads in a much more strategic and structured way.

The Solution:

PivotPath assisted with creating a consistent narrative, increasing online traffic, and generating leads that resulted in higher sales and revenues. 

The PivotPath team started with logo development and branding across all marketing channels. We worked closely with Global Public Safety and JailTracker’s sales team to deliver relevant messaging to its prospective markets. We increased organic and paid online traffic through SEO, Adwords campaigns and identification of keywords to Increase overall traffic. 

PivotPath also supports Global Public Safety & JailTracker with trade show coordination, event management, email campaigns, and direct mail, and additional digital and traditional marketing initiatives.

 

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