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Brand Strategy

HillTopp Homes

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HillTopp Homes

HillTopp Homes is a Real Estate Investment Company that specializes in acquiring single family homes within the Atlanta Metropolitan Area.  PivotPath makes a killer first impression for HillTopp Homes.

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Summary:

HillTopp Homes needed a branding strategy to build credibility and visibility to set them apart in an already inundated marketplace. 

 

About the Client:

HillTopp Homes is a new real estate company located in the Atlanta Metropolitan area.

 

The Challenge:

Real estate branding defines who a company is and why people do business with them. In any market, the number of real estate companies is vast, thus making name recognition invaluable, especially for a new and upcoming company. 

 

The Solution:

PivotPath developed a branding strategy for HillTopp Homes that included logo design and a landing page. Through the strategy development process we helped HillTopp Homes develop their mission statement, scope of capabilities, define the competition, identify ideal customers (targeted audience), and develop a vision for the future. This strategy-building phase set the direction for the design work to come.

 

The Results:

PivotPath helped HillTopp Homes establish a brand identity and voice that is memorable, made them visible amongst the competition and provided leads for future sales without breaking the bank.

Let PivotPath boost your ROI today. Contact us to find out how.

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SolisLabs

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SolisLabs

We partner with brands across a number of industries to enhance brand reputation and create exciting branding strategies.

Summary:

SolisLabs is the leading manufacturer of dietary supplements. They are a cGMP (Current Good Manufacturing Practice – created by the FDA) recognized trusted leader in contract manufacturing for private label and Nutraceutical products with plants in Atlanta, Georgia,and San Diego, California. PivotPath has provided marketing services for SolisLabs since July 2018.

The Challenge:

SolisLabs was like a diamond in the rough. They provided high-end manufacturing and marketing of dietary supplements to their customers, but did not invest the same efforts into their own marketing strategies. They required a higher digital presence to elevate them in the marketplace. 

The Solution:

PivotPath created and developed organic strategies for SolisLabs social media which included engagement, keyword and hashtag research and posting, sharing trending industry topics, blogs with backlinks for SEO, and influencer campaign development to assist in bringing more prospects to the table. The PivotPath team also updated the website copy to resonate with buyers, and implemented effective email campaigns to increase conversions. 

The Results:

Within 4 months, SolisLabs’ engagement increased by over 2400% and conversions (website clicks and lead forms) up by 83%. These results speak for themselves. 


Realize your full digital potential with the experts at PivotPath. Contact us today…

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Core Technology

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Core Technology

Core Technology realized the power of updated branding through concise branded messaging and imaging developed by PivotPath. 

Summary:

Core Technology strongly believed they lacked a strong online presence with an antiquated website and minimal digital marketing efforts.  They were looking for ways to increase their online marketing presence to take their business to the next level. 

The Solution:

By hiring PivotPath as their digital marketing agency, Core Technology avoided the cost of trial and error of running their own campaigns, getting their team up to speed, spending time and company resources on maintaining their content consistency. PivotPath implemented consistent branding, an updated website and conducted email marketing campaigns. 

The Results:

Creating a consistent brand and updating Core Technology’s website, PivotPath boosted their online visibility, and created immediate value that correlated to their already innovative solutions. Targeting both desktop and mobile traffic allowed us to boost conversion rates, and provide tracking for Core Technology’s digital marketing efforts. 

PivotPath conducted four back-to-back email marketing campaigns averaging a 33% open rate. 

The results achieved by PivotPath gave Core Technology the understanding of how marketing channels work together, and how to optimize their marketing spend to get better ROI.

 

About the Client:

Core Technology, a business unit of Harris Computers, is the leading public safety software company located in Lansing, Michigan. The company has been in business 39 years, has 114 data exchange systems, and works with over 600 law enforcement agencies. Their software aids law enforcement agencies in getting critical data to officers on-demand allowing users to make informed decisions. It also provides data exchange to allow better agency-wide communication. PivotPath partnered with Core Technology, by serving as their in-house marketing department, since July 2018.

 

The Challenge:

Core Technology’s website was out-dated and did not set the stage for long-term value to its prospective clients. Their digital marketing strategies were minimal, which left them without options to fully target prospects. 

Former Website
Revamped Website by PivotPath

You don’t just have to hire an agency to handle SEO, paid advertising, or some specific marketing tactic. You could get massive benefits just by using an agency’s resources to analyze your business and find areas where you could boost your return on investment. Contact Pivot Path today!

JailTracker

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Global Public Safety | JailTracker

Global Public Safety and JailTracker software doubles website traffic and elevates conversions to increase monthly revenues through concise branded messaging developed by PivotPath.

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The Results:

For Global Public Safety, the PivotPath team launched a successful ad camp with a total of 3.5k impressions and a total click through rate of .216, outshining the average CTR of .05-.1% for the publication. The campaign also increased the net promoter score (NPS) by over 13%. 

 

The PivotPath team conducted a website analysis for JailTracker.com, and developed SEO-optimized content, created an Adword strategy, highlighting keywords that would best resonate with their audience. This resulted in doubling their monthly website traffic leading to truly targeted prospects. JailTracker also increased their conversion rate of .028, dramatically increasing their monthly revenue.

 

Since teaming up with PivotPath, Global Public Safety and JailTracker have seen remarkable results. Their sales team is reaching more prospects, having more tailored discussions with potential clients, and obtaining more sales than ever before.

Summary:

Global Public Safety and JailTracker software had a limited marketing strategy that revolved around a website and random email campaigns. They knew they were leaving money on the table because they lacked a strong online strategy and consistent messaging. They were looking for ways to increase their marketing presence and thus, sales of their software to increase revenues.

About the Client:

Global Public Safety and JailTracker are the nation’s leading public safety software companies. These two entities are sister companies under the Harris Computer Corporation. Global Public Safety has been in business 20 years and services over 750 customers in 28 states. Their software solutions supports law enforcement agencies of all kinds. JailTracker is a product of GPS, and is the industry’s leading jail management solution. It’s a proven system that has been successfully deployed and supports hundreds of jails nationwide. PivotPath partnered with these business units, by serving as their in-house marketing department, since July 2018.

 

The Challenge:

Global Public Safety and JailTracker software found challenges in reaching target audiences, a lack of customer retention, and inconsistent branding to recreate loyalty and trust. They sought a solution to generate and nurture leads in a much more strategic and structured way.

The Solution:

PivotPath assisted with creating a consistent narrative, increasing online traffic, and generating leads that resulted in higher sales and revenues. 

The PivotPath team started with logo development and branding across all marketing channels. We worked closely with Global Public Safety and JailTracker’s sales team to deliver relevant messaging to its prospective markets. We increased organic and paid online traffic through SEO, Adwords campaigns and identification of keywords to Increase overall traffic. 

PivotPath also supports Global Public Safety & JailTracker with trade show coordination, event management, email campaigns, and direct mail, and additional digital and traditional marketing initiatives.

 

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