How To Attract Students To Your Institution With Social Media

Social media is a powerful tool that, if utilized properly, can promote your institution.

Studies show that Generation Z is more connected to social media than any other generation before them. Making sure your institution has a recognizable and relatable social media presence can give students a glimpse into what life is like at your institution and potentially show them that your institution is the right fit for them.

But attracting potential students isn’t as easy as simply having an account; you need to make sure you’re appealing to the right audiences and using social media to your full advantage.  

Why Does Social Media Matter?

Social media can be an added boost to promote attention towards your institution. However, it can also be a direct way to introduce your institution to potential students. The right social media presence can have a huge impact on attracting new students and retaining current students. 

If a student sees an outdated or barely-used social media page for an institution they’re considering, it could deter them from exploring your school further. On the flip side, a savvy, fun social media presence could peak their interest. 

It’s important to be relatable in your posts, and that starts with understanding the wants and needs of your targeted audiences. For attracting students, make sure you are highlighting all the best features of your institution, social events and campus culture. All students know what a typical institution is like, so what makes yours recognizable? What makes it stand out?

Making sure your social media presence is recognizable and engaging can help your institution stand out to potential students. Beyond attracting students, using the stats on social media can help you determine if you’re reaching your target audience. It can also show you how many people are interacting with your posts and if your social media strategies are effective.

What’s the Best Social Media To Use?

The three main social medias that will give you the most traffic are Twitter, Instagram and Facebook. But how can you use them? What’s the best strategy for each one? 

1. Twitter

Twitter is great for written content as well as sharing others’ posts. Use Twitter to livetweet campus games and use hashtags to increase engagement and visibility. Use a LiveTweet App to create a Twitter wall for your events to show potential students what others are saying about your institution.

2. Instagram

Instagram is one of the most creative and customizable apps to attract students. This platform has a ton of features that can help your institution. Features such as Instagram highlights and stories can make information about your institution more accessible. The photo grid on each Instagram account creates the opportunity for you to craft a unique look to attract new students. 

3. Facebook

Facebook should be the most professional presence you have out of all the social media platforms mentioned. Studies show GenZ doesn’t use Facebook as much as older people do, but that doesn’t mean it’s not important.

Even if your content doesn’t reach a potential student on Facebook, it may reach a parent or relative. It’s generally a good idea to share your Instagram posts to Facebook to make sure you’re reaching all your audiences.

Facebook is a good social media for older adults.

4. TikTok

TikTok has the potential to be a great social media platform for institutions because of its “For You” page. The “For You” page uses an algorithm to show the user videos similar to ones they’ve interacted with. It can also show content related to topics they’ve shown interest in. TikTok’s algorithm may help you reach your target audiences quicker. It also means you don’t need to have tons of followers for your video to gain views – giving your institution more visibility.

Not all social media is created equal when it comes to reaching your targeted audiences. It’s worth noting which ones may not be the best platform for your content.

  • Snapchat

Although this is a popular social media platform, your content isn’t accessible to people who aren’t following you, making it harder to reach potential students. Instead, try adding geotags for people to use when they’re in the school’s vicinity. 

  • Pinterest

Research shows that Pinterest is popular with older generations. While some older adults go back to school, it usually isn’t your target audience. Pinterest is also not ideal for content creation.

  • Tumblr

Tumblr isn’t as commonly used as other social media platforms. While it may work to use as a website to promote a service, using a similar photo-sharing app like Instagram will generate more engagement. 

How Can You Promote Engagement on Social Media?

Promoting engagement on social media can help your page gain more traction, and with more followers comes a more recognizable presence..

To promote engagement, make your page as interactive as possible. Instagram stories are a great way to pose questions, create polls or quizzes and interact with your followers. 

Giveaways on social media for school swag are another way to promote engagement. Try making some rules for the giveaway that will increase engagement. Ask followers to tag a friend in the comments or add the post to their story. 

Using hashtags can help get your page on more screens, but be weary of having too many in your captions. Use a few simple hashtags at the end of the post or incorporate them into the caption itself to make it look more aesthetically pleasing.

Gen Z uses social media more than any other generation.

Features To Take Advantage Of

  • Twitter/Instagram Polls

Polls are a great way to promote engagement. You can use the poll feature to ask institution-relevant questions, such as whether your team’s going to win the next game. However, to attract new students, make sure to keep some questions more broad to keep potential students involved.

  • Live Videos

The live video feature is on multiple platforms and is a great way to show prospective students what your school is like in real-time. Whether you want to record a game or other campus event, use this feature to highlight campus culture.

  • Instagram Highlights

Instagram Highlights are a convenient way to organize and archive past Instagram stories. You can use this feature to give a potential student a quick way to access information. Take some time to make well-designed stories that highlight all the best parts of your institution and answer some FAQs. Be sure to keep your Instagram highlights up to date.

There are benefits and drawbacks to any social media you may choose, but each post is a chance to attract a new student to your institution. If you’re looking to create a Real, Recognizable and Relatable social media presence to attract more students, PivotPath can help! Check out our social media management services here.

Alison Roller is a recent graduate of the West Chester University of Pennsylvania where she earned a B.A. in English with a minor in journalism. When she’s not writing, she can be found wherever her cats are. Check out her LinkedIn profile here to connect.

5 Ways on How Podcasts Can Boost Your Brand

This year, about 155 million people listen to podcasts every week. Podcasts are transforming how people gain and retain information. You can listen to podcasts while exercising, driving to work, or simply listening for leisure. Now that you have that in mind, it is important to understand how this form of digital marketing can boost your brand.

What is a Podcast?

A podcast is an audio program that consists of a series of episodes that discuss a particular topic. For instance, that can range from either lifestyle, religion, politics, social sciences, etc. You can subscribe and listen to a podcast on your phone either through headphones, through speakers, or in your car.

Developing connections with host speakers build your credibility when using podcasts.

Many podcasts are quite familiar with how they sound due to their conversation-like style of speaking about a focused topic. Digital marketing continues to rise with the use of social media, videography, and SEO. In fact, podcasts are reshaping the art of storytelling by showing audiences that conversations are powerful. They are designed from an idea or passion to draw attention and inspiration. Essentially, implementing podcasts into your marketing strategy can help gain more prospects for your business and boost your brand awareness.

So, what should you consider when choosing to go on a podcast platform?

Before creating any type of marketing strategy, it is important to identify your buyer persona.

  • What are their personal interests? 
  • What do they need to know about your business’s missions and values? 
  • How will podcasts help serve your customers’ needs when they engage in your content?
  • Why would they want to listen to your content?

Identifying and researching the characteristics of your buyer persona is vital when crafting a podcast to ensure that your content will be engaging and beneficial to your audience and to generate leads.

So how do podcasts boost your brand?

1. Helps Personalize Your Brand

Inevitably, your main pursuit when beginning to create your podcast is to build relationships with your customers – which includes building trust. Uploading an informative series relating to your products and services helps your audience get a better understanding of your brand’s personality. Also, podcasts help represent who you are to the world. Podcasts are highly engaging which breaks the monotony of overloaded information.

  • You can break the monotony of overloaded information by allowing guest speakers onto your platform to discuss topics that represent your brand.

Podcasts are highly interactive because they convey a simpler and direct message to your audience with the means of storytelling altogether.

2.  Grows Thought Leadership

When delivering a message to your audience about your experience as an entrepreneur, it is vital to establish credibility on how you have executed your passions. Podcasts are beneficial to grow you as a thought leader when sharing your insights to your audience. Conveying topical information to your audience that is tied with well-researched evidence of building your business shows that you are able to provide helpful resources for your audience. 

Podcasts create relatability between hosts and the audience.

3. Builds Consistency and Awareness for Your Brand

Implementing podcasts for your brand creates a sense of community and awareness about where you stand to make your community a better place. When presenting your content, your audience connects to the authenticity you display to them. That said, using podcasts helps build a relational connection with your brand. Adding podcasts to your marketing strategy boosts your brand awareness by clearly having your voice heard about your passions for your business and customers.

4. It’s a Growing Media Platform

In light of the COVID-19 circumstances, many companies are resorting to audio and video platforms for their audiences to learn more about who they represent, and to educate their audiences on their missions as a business. Since podcasts are another medium of digital marketing, you can use them as an alternative for storytelling. Hypothetically speaking, say if your business does not have the equipment to shoot a professional video, using podcasts is an inexpensive approach to distribute your storytelling content. This is done by using high-quality audio software to record your “conversation-like” content. You can then promote episodes through a variety of distribution channels such as Apple Podcasts, Spotify, or Google Podcasts.

5. It’s Simple to Setup

Setting up a podcast is not complicated, thank goodness. To set one up, all you need is great WiFi, high-quality earphones/headphones and a microphone, and a good audio editing software.

Second, create cover art and clickable subject lines that appeal to your audience when they are searching for topics to listen to.

Last, outline a decent and organized script that sounds conversational, relaxed, and informative. Not only are these steps simple, but they are also inexpensive when you are branching out a new marketing strategy to promote your brand.

It is important to understand how podcasts have grown through the use of smartphones.

As technology continues to advance, it cannot eliminate the human element of connecting with your audience. Using podcasts boosts your brand to appeal to your audience personally which lets you focus on why conversations matter. Using podcasts effectively helps execute your goals to serve your prospects, customers, and audiences altogether.

  • Discover how PivotPath can boost your brand identity with its brand strategy development here.

Your audience is the heartbeat of building your business success. Reaching them through a portable and mobile-friendly medium boosts your brand and grows your target audience demographic. Inevitably, how you sound to your audience makes a lasting impact on how your brand is perceived. Expand your research on podcasts to see if it can best fit your marketing strategy needs, to become a better storyteller and thought leader for your audience.

Thalia Rodriguez is a Communications major with a double minor in marketing and professional writing at Grand Canyon University. When she’s not practicing writing, she can be spending time with family and friends, going on hikes, or cooking delicious plant-based dishes. Check out her LinkedIn profile here to connect.

Why Branding Should Be the Focus of Your Social Media

In the world that we live in today, almost all businesses use social media channels to promote their brand. What are some social media channels you utilize that build your brand awareness? Are you using them effectively? Using social media to grow your business helps consumers remember you and your brand based on what you present to them. This is why understanding the tools of different social media platforms help you to focus on letting your audience know who you are and what your business stands for.

Social media is a vital tool to get the word out about your business.

Inevitably, social media is the heartbeat of our digital marketing world. Thus, marketers use social media to increase brand awareness and grow their consumer base at an accelerated rate. Your business thrives off what your customers perceive about you. That said, how you design and present yourself through social media is a key factor by how customers will remember your brand.

How can you use social media to know who’s interested in your brand?

First, it is important to establish your marketing goals before thinking too ahead of your social media presence. It is important to understand the “why” behind your social media platforms because this will  impact your overall brand. Here are some useful benefits of using social media.

  • Measures your key performance indicators (KPI).
  • Gives you a platform to connect to your growing audience.
  • Provides user-generated content.

These are a few tips on how social media can measure your consumer base as you execute your marketing goals. In addition, they help serve you to bring awareness of what is trending on the market.

How can you use social media to promote your brand?

Be active on social media.

When using social media, it is imperative that you are consistent with the content that you post. Posting on a daily basis tells your customers and audience that you are active and it makes you stand out from your competition. No one wants to follow a business that rarely posts content let alone interact with its consumers. Also, being active daily gives the opportunity for consumers to reach out through direct messaging. They can reach out on anything regarding their consumer needs/wants and questions about your products or services. Choosing to be attentive to your customers’ needs will help set you apart from your competitors.

Grow your consumer base by answering their questions on social media.

Focus on how your design attracts consumers.

What attracts a consumer, when scrolling through a business’s social media page is its design. Your design should ultimately represent what you are selling to your audience. It has been proclaimed by interior designers, artists, and color psychologists that color absolutely affects moods.

  • Does your color scheme match your brand’s values? 
  • What type of mood or emotions do you want to demonstrate to your brand? 
  • Does the design complement the mood of your social media page?

In short, these are a few questions to consider when forming the layout of your social media pages. Consider how your business’s values can influence your graphic designs on social media.

So, why should you focus your branding on social media platforms?

We live in a world where we are constantly connected to many different networks. In the business world, social media networks are a valuable asset to build on your communications with prospective buyers. In this case, using multiple social media platforms helps build your brand identity so that other networks notice your business.

Having a strong social media presence establishes credibility.

When a consumer is looking into buying anything of good quality, it is important that factors of trust are established between the business and consumer to influence the purchase of that product or service. That said, having a professional presence on social media establishes credibility on your end as a business.

Standing to your missions and values and actively participating in those factors are noticed by whom you are trying to reach. When posting content for your audience, remember that you are also representing your company’s values. So, everything that you demonstrate through your social media platforms represents your organization’s efforts and overall brand.

Having a strong social media presence makes your brand recognizable.

Today, some brands that are recognizable in social media are GoPro, Nike, and Spotify. They implement effective strategies on each of their social media platforms that influence their consumers’ future spending habits. Here are a few tips on how to make your brand more recognizable to various audiences:

  • Use multiple accounts for different audiences.
  • Do research on which platform is geared towards different age groups.
  • Choose one platform that can build on customer service.
  • Again, stay consistent with your social media accounts.
  • Tailor your tone and voice that fit different social media platforms.
Did you know that 81% of small and medium businesses use social media platforms?

Knowing the similarities and differences of each social media platform gives you strong awareness of whom you should reach that fit your buyer personas. In the world that we live in today, social media networks are one of the fastest-growing industries. It’s important that your business uses social media to gain a following network. We access information at our fingertips which revolutionizes how we perceive our networks. Posting sharable and valuable content helps your audience understand what you stand for. By doing so, it helps create lasting connections with your consumers that increase creative and effective strategies based on what your customers want out of your social media pages.

  • Check PivotPath’s services on how we can boost your social media branding.

Always strive to learn different effective marketing strategies that increase your brand awareness in an influential and impactful way. 

Thalia Rodriguez is a Communications major with a double minor in marketing and professional writing at Grand Canyon University. When she’s not practicing writing, she can be spending time with family and friends, going on hikes, or cooking delicious plant-based dishes. Check out her LinkedIn profile here to connect.

How Can Artificial Intelligence (AI) Improve Marketing?

Did you know that 23% of businesses use artificial intelligence (AI) into their services? AI is one of the greatest innovations in marketing while enabling the ability to quickly meet your customers’ needs.

AI improves user interaction and the personalized experience.

It is evident that AI provides many research opportunities that go beyond what the human mind can absorb. It seeks information about different marketing segments at a specific time range. Also, AI is the development of multiple computer systems that require human intelligence. It computes and navigates algorithms that foster problem-solving skills, visual perception, speech recognition, and translation between languages.

There are many benefits of AI and how it improves business-to-consumer (B2C) experience. AI allows businesses to market more effectively and efficiently. Here are a few points to consider:

  • AI helps businesses build their marketing strategies at a simpler yet effective rate.
  • It helps answer marketing’s most complex questions.
  • It serves customers to have more control over what they want to search on a web page.

Digital Platforms that Implement AI Boost the Marketing and User Experience

The internet has revolutionized society by enabling individuals to have access to unlimited amounts of information. This broadens the door to global communication and ultimately changing how consumers and businesses communicate. Before getting into the heart of AI, it is important to understand how digital platforms evolved marketing strategies.

In the business world, the internet has transformed distribution into an e-commerce industry. This is where people can easily navigate and purchase items online. This also includes recommendations, web design, and customer interaction when users are new to an e-commerce website.

How Can AI Increase User Experience (UX)?

In today’s digital world, capturing the attention of consumers is of the utmost importance. With the introduction of AI, marketers can create personalized experiences for potential leads. For example, on a business website, design teams can implement user experience (UX) technologies such as personalized landing pages or heat mapping.

AI is enhancing websites to become more valuable and more personal for users than ever before.  AI’s goal is to provide complete control for the user. Better control shows sharper preferences on social media platforms and the influence of their future spending choices.

The marketer has complete control over how an algorithm will advance their website’s tracking efforts.

AI goes beyond search history, saved sites, and the like of a post that will lead users to view similar posts. In addition, AI helps boost marketing by improving search engine optimization (SEO). By boosting SEO, it helps businesses target their buyer persona. Also, AI uses speech recognition and content recommendations to better personalize UX. Today, users see AI take over in many of their social media platforms. For instance, ads that correlate with their likes and/or interests on a certain topic or product of their choice is a branch of AI. There are a few points to consider in which AI is transforming how we see marketing-related topics.

1. AI Personalizes Pages and Recommendations

In this day and age, many consumers prefer to have a more personalized user experience. Rather than taking more time to search the web page for an answer, users want answers that are quick and reliable. AI is a useful tool for many well-known companies since it predicts the spending habits of its customers.

For example, Amazon uses AI to tailor specific preferences of a consumer based on their previous spending habits. This generating tool helps customers have a simpler and quicker browsing time when purchasing products.

  • So next time you are browsing on Amazon, your customized experience is all due to AI

Essentially, when marketers implement AI into their marketing strategy the end goal is to reach the needs of the user based on their preferences. 

2. AI Pursues Customer Interactions: Chat Rooms

Understanding the needs of your customers is vital for the productivity of your business. Chat rooms are more prevalent on many websites because it creates a more interactive and user-oriented experience. AI revolutionizes chat rooms that provide essential information to answer a user’s questions. AI pulls information through its installed algorithms that can provide automatic responses to FAQs.

Businesses can benefit from this tactic because it builds trust between the user and the website. For instance, the needs of a user include that they are being heard and taken into account to help their purchasing decisions on a website.

The bottom line is that your business needs to ensure a user’s trust. Your business can tailor an algorithm that provides helpful answers for users while assisting them in making essential purchasing decisions. 

How Does AI Improve Marketing Research?

AI improves marketing research by saving time and money by helping marketing researchers perform their jobs more efficiently. AI saves time by using algorithms to create a data analysis of consumer needs.

With generated natural-learning processes that are implemented in AI, marketing researchers have a sharper scope on their marketing research. By having a sharper scope, it provides a better understanding of who the target market is. When having sharper information about a certain segment, it helps marketers build better marketing strategies that best fit the segment’s needs.

AI quickens marketing research at an effective rate.

How Does AI Improve Pricing Strategy?

Also, it is important to note that AI helps predict dynamic pricing. This helps marketing researchers to understand better strategies when it comes to product pricing and placement that best fits their tailored persona. Knowing what users and consumers wish to buy is important to build your business brand and increase profit.

In order for AI to thrive in tomorrow’s leading innovation, it is important to understand how algorithms are either benefiting or hindering your marketing efforts. The goal of pursuing AI is to ensure that it will be a useful tool to advance customer experience and business relationships. With that in mind, implementing useful technology such as AI serves as a useful tool to strengthen your business’s goals to better your customers’ needs. 

Thalia Rodriguez is a Communications major with a double minor in marketing and professional writing at Grand Canyon University. When she’s not practicing writing, she can be spending time with family and friends, going on hikes, or cooking delicious plant-based dishes. Check out her LinkedIn profile here to connect.

branding

6 Things You Need to Craft the Perfect Brand Strategy

Have you ever tried to find your way around a new city without a GPS or map to guide you? My guess is that you haven’t. It’s nearly impossible to reach your destination if you have no idea how to get there.

Brand strategy guide
A good brand strategy is like a map for your company

A great brand strategy clearly lays out the path towards the company you’ve always dreamed of. However, getting your business widely recognized and appreciated isn’t always quick or easy. It takes time to create a brand as instantly recognizable as Nike, McDonald’s, or Coca-Cola.

That’s why you need to create a long-term brand strategy before you take any other steps with your business. A solid plan and vision can help guide all of your business decisions, build a loyal customer base, and pay dividends in the long run. Here are a few key steps in developing a brand that will turn heads and command attention.

1. Realize Your Brand’s Mission

Every company in the world exists for a purpose. When entrepreneurs notice something lacking in the world and believe that they can address it with a useful product or service, a business is born.

For example, the founder of the shoe company Toms noticed that a startling number of people in third world countries lacked access to adequate footwear. He created a company which sells a high-quality product, but also donates a large percentage of proceeds to struggling communities around the world.

Before you can bring your product or service to market, you need to understand the fundamental need it fulfills. Does your product help people in your community? Is it eco-friendly? Is it an updated version of an old classic? Telling the story of your product and fostering emotional connection between you and your customers can build your brand faster than you might think.

2. Identify Your Buyer Persona

Your buyer persona, or target audience, is the demographic which you believe will be most interested in your product or service. As you build your brand and start to tell your story, think of the buyer persona as the protagonist in the story. What are the common problems they face? How can your product swoop in and save the day?

For example, let’s say you live on the West coast and want to start a food truck called “Franks ‘n’ Steins,” which sells flavorful bratwursts and cold alcoholic beverages. Would you be more successful selling to people vacationing on a sunny California beach, or to suburban families in rainy Washington? Most likely, your target demographic would be young adults in a livelier atmosphere. At the beach, people spend hours lounging outside and are more likely to get hungry and thirsty. Understanding the specific needs and behaviors of your customers can establish your brand and bring your company closer to success.

The importance of buyer personas in branding
What are your customers hungry for?

3. Research Your Competitors

You’re probably thinking: why would I want to get to know my competitors? Aren’t they trying to win over my customers? The answer is Yes! – which is the reason why it’s so important for you to do your research.

When you visit the web pages, blogs, videos, and email lists of your competition, you’ll get a better overall understanding of the choices your customers are making when they search for your product or service. By carefully studying and comparing this data, you can learn about the areas where you are doing better than your competition and double down on those.

On the other hand, it’s just as important to figure out where exactly you can improve. Figure out what your competition excels at and why. Use this information to your advantage and create a niche for your company. You don’t want to be too similar to everyone else, but still make sure you provide exactly what the customer is looking for.

4. Develop a Unique Style

Ever heard the phrase, “Don’t judge a book by its cover?” Well, that is precisely what your customers do every time they visit your website, read your emails, or scroll through your content on social media.

In this digital age, people are always watching and paying attention. One of the most imperative steps in creating a brand strategy is to create a unique look for your company. Eye-catching logos, brand colors, and layout choices can make or break your content, even if it’s extremely helpful or interesting.

Imagine McDonald’s without the golden arches, or Disney World without the iconic castle: it’s nearly impossible. When done correctly, a logo can take on a life of its own and carry a legacy that reaches beyond the company itself.

Multi-channel marketing
How do you search for products and services?

5. Plan a Multi-Channel Marketing Campaign

All of this marketing jargon might sound overwhelming to newbies, but simply put, a multi-channel marketing campaign utilizes a variety of outlets to share content. Companies of all sizes can benefit from coordinating a strategic calendar of content to regularly share on different channels. This not only engages your audience with your brand, but it educates them on your products and services. Customers will also be kept up to date on the exciting things your company is doing in the community.

Here are just a few examples of channels you can use to reach your audience:

  • Social Media
  • Websites
  • Email
  • TV Broadcasts
  • Newsprint/Media
  • Radio
  • Word of Mouth

Multi-channel campaigns are beneficial because there are so many different ways to communicate. Mostly everyone has a phone in their pocket, but they also watch television, listen to the radio, and browse the internet on their laptops.

It’s important to remember that quantity doesn’t always go hand in hand with quality. Just because you can post through a certain channel, doesn’t always mean that you should. Instead, you should be strategic by learning about which channels your audience utilizes most and reach them that way.

For example, let’s say that the typical buyer persona for your product is a preteen or teenager. It would be wise to steer clear of newspapers and radio to target popular social media channels such as Instagram and Twitter.

6. Be Flexible

This final step may sound broad, but it’s the most crucial action you can take in crafting the perfect brand strategy. There’s so much competition in the world. You’ve got to be resilient and willing to try out different tactics to reach your idea of success.

When starting a company, it can sometimes be easy to think of it as your brainchild. You’ve brought something new into the world and you want everyone else to love it as much as you do. Unfortunately, that won’t always be the case. Your company could end up growing into something you might not have expected: and that’s okay!

Grow as You Go

Often, the way that customers and competitors interact with your company can be one of the biggest influences in how you decide to shape your brand. Let me give you an example. The globally renowned company, Coca-Cola, was started by a pharmacist who believed the drink he concocted had medicinal properties. However, people started liking the taste of the drink so much that it was fully re-branded into a refreshing soda company. The rest is history.

Don’t be afraid to listen to what your customers are saying. Aligning your niche with their needs will never steer you wrong, even if it isn’t quite what you expected at first.

While the business world is ever-changing to meet the dynamic needs of consumers everywhere, business owners can always count on the timeless value of a reliable product with an emotionally charged story. Thinking like your target demographic is a quick, valuable way to evaluate how your brand can better fit the needs of your customers and become a household name. Alternately, it’s important that you as a business owner feel fully invested in the mission behind your company. Building a strong, long-term brand strategy up front can be the difference between failure and success.

Cammie Conn is a Theatre & Performance Studies major at Kennesaw State University, and also studies through the Joel A. Katz Music and Entertainment Business Program. When she’s not practicing creative writing, she can be found playing her guitar, reading voraciously, or jamming to her vinyl collection. Check out her LinkedIn profile here to connect.