PivotPath

Elizabeth M’balu Oke nominated for Gwinnett Chamber Small Business Awards

Elizabeth M’balu Oke nominated for Gwinnett Chamber Small Business Awards

PivotPath President/Founder Elizabeth M’balu Oke has been nominated for the 2022 Gwinnett Chamber Small Business Awards, an
annual program designed to recognize entrepreneurs and small businesses in the greater Gwinnett
region.

Release Date: October 12, 2022 

Gwinnett County (Metro Atlanta) Ga – October 12, 2022 – PivotPath President/Founder Elizabeth M’balu Oke has been nominated for the 2022 Gwinnett Chamber Small Business Awards, an annual program designed to recognize entrepreneurs and small businesses in the greater Gwinnett region. This year’s program will be held at 12Stone Church in Lawrenceville on Dec.9 at 9:00 a.m. “I am so honored to be nominated for the Emerging Entrepreneur Award by the Gwinnett Chamber.”, Elizabeth stated. “I look forward to witnessing and sharing my growth and lessons learned with fellow entrepeneurs. This is only the beginning of my journey.”

Honoring individuals and organizations alike, designations will be awarded in the following ten categories:
• Community Contributor Award
• Culture Creator Award
• Emerging Entrepreneur Award
• Founder Award
• Launch Award
• Minority-Owned/Woman-Owned Small Business Award
• Small Business Award; 0-5; 6-24; 24+ employees
• Support System Award

“Small businesses account for ninety-percent of all business in Gwinnett and are a critical component to our thriving economy,” shared Nick Masino, President and CEO of the Gwinnett Chamber. “We congratulate Elizabeth on her nomination and look forward to celebrating with them at this upcoming awards program.”

For more information on this event or to register to attend, visit GwinnettChamber.org/Small-Business-Awards.

# # #

About the Gwinnett Chamber
The Gwinnett Chamber serves as the voice for businesses, facilitating quality job growth opportunities while enhancing the community’s
vitality and quality of life. The Chamber offers the metro Atlanta business community a wealth of growth opportunity by collaborating with
regional partners to drive economic and community development initiatives throughout Georgia. Through its fundamental objectives to
help create quality jobs and wealth, strengthen the community, and grow business, the Chamber serves more than 2,000+ member
companies in metro Atlanta while delivering innovative programs to connect businesses locally, regionally, and globally.
www.gwinnettchamber.org

PivotPath: 2022 Sponsor for Gwinnett’s Collins Hill High School

PivotPath supports Gwinnett County's Collins Hill HS

As a Gwinnett County business sponsoring one of the state’s largest high schools, PivotPath aims to give back to the community where it began.

Release Date: September 27, 2022 

PivotPath is proud to be the 2022 Gold Sponsor for Collins Hill High School Athletic Department. As a Gwinnett County business sponsoring one of the state’s largest high schools, PivotPath aims to give back to the community where it began. 

“We live in Gwinnett County. PivotPath is headquartered in Gwinnett County, and my husband and I have two kids in Gwinnett County Public Schools,” said Elizabeth M’Balu Oke, PivotPath Founder and President. “It’s the community we live in.”

PivotPath’s sponsorship will help the Collins Hill High basketball and football teams succeed at their fundraising goals for this year. 100% of the proceeds will go to the Athletic Department, mostly for t-shirts to be rolled out at future games. 

PivotPath is a minority woman-owned brand marketing and communications firm, and member of the Gwinnett Chamber of Commerce.

PivotPath and the City of East Orange — Sharing Stories, Building Place, Growing Pride

City of East Orange

PivotPath is partnering with the City of East Orange to create compelling community branding to support inclusive, sustained development in the East Orange economy and community. 

The Client

The City of East Orange is a storied, small city in the orbit of a global megalopolis, with all the possibilities and complexity. Its people and history are rooted deeply in the Black and immigrant experience. East Orange aims to capitalize on its strengths in the twenty-first century while preserving and enhancing its history and assets. 

Based on initial surveys, East Orange residents express mixed feelings toward their City, from excitement and comfort to frustration and apathy. Like any city, East Orange has hidden gems and undeniable challenges. Balancing hope with practicality, fostering well-founded pride, and uniting residents, businesses, and civic leaders will all comprise elements of the partnership. 

The Work

PivotPath will ensure the City of East Orange can promote its cultural, economic, and community potential through a new strong brand identity and effective City brand roll out. 

Our primary goals include: promoting East Orange as a great place to live and work, unifying businesses and community groups behind a brand, and cultivating community pride. The core strategy will focus on cultivating a narrative of hope and momentum that builds on East Orange’s existing known and unknown assets and strengthens relationships with residents, businesses, and community groups. Key tasks will be identifying existing partnerships and assets, formulating a compelling and unifying brand, and crafting informative graphics and place-based storytelling. 

PivotPath will draw on its experiences with cities and counties in urban and suburban America, especially cities that share some of East Orange’s qualities, such as DeKalb County, Georgia. Our team will utilize their worldwide experience in marketing and placemaking to shape a community brand that deserves national and global attention.

5 Signs Your Agency Needs a New Logo ASAP

A logo largely defines how consumers will perceive a brand. In other words, it can make or break a brand’s success. Here are five signs that your agency needs a new logo ASAP.

It doesn’t reflect who you are.

Branding is the representation of your agency as a personality. An effective logo design must communicate who you are.   

  • What is your mission?
  • What are your values?
  • Who do you serve?
  • What makes you different?

Imagine your brand as a person. What does that person look like? What does that person sound like? Develop your design with consideration for how you want your brand to be perceived. 

It doesn’t consider all aspects of visual communication.

A brand’s logo is easily the largest component of its visual communication. 

Visual communication involves using visual elements to tell a story. For instance, the color, shape, form, place, proximity, and typography of your design should readably illustrate your agency’s identity. Is the shape distracting? Is the font readable? Ask yourself these questions. Ineffective visual communication can cause potential consumers to deter.

Its colors don’t communicate.

Color influences perception. Color theory recognizes that each color communicates a different meaning. Once you understand who your brand is and what it looks like, your logo should include colors that reflect that identity. 

Warm colors like red and yellow evoke action and urgency, whereas cool colors like blue and green communicate peace and calm. When using more than one color in a design, it’s important to understand that some colors work together, while others do not. 

It’s not consistent. 

Your logo must be consistent across all channels. 

All of your branding materials must have your logo on them, from your website, to your social media, and even your letterhead. A brand compromises its credibility and the trust of its audience when it fails to consistently display its visual identity.  

It doesn’t motivate.

An effective logo will add value to a brand and influence its audience to engage with the brand. 

Your design should communicate the emotion and personality of your brand in efforts to persuade. Your brand’s image can motivate your audience to act. Audiences are more motivated to act when they identify with a brand. Motivating action will bring more business, and more business will bring consumer loyalty, which is crucial for a long-lasting presence.

Restructuring your logo doesn’t have to be difficult.

Branding involves creating an image that markets. A logo motivates consumers to recognize and engage with a brand. 

If you’ve read this far, the odds are that your agency needs a new design. It may sound overwhelming, but restructuring your logo doesn’t have to be difficult. Contact PivotPath for a free consultation today, our team of innovative creatives can help your agency develop a logo that is sure to entice your audience and promote growth.

Skip to content