What’s HOT in Nonprofit Communication Trends?

How to Communicate with your Non-Profit Organization (The New Trends)

Nonprofits have seen a significant change in their marketing strategies, communication, and fundraising since the pandemic impacted their organizations. They have been creative in planning their communication with others and what that will look like post-pandemic. Look to see What’s Hot in Nonprofit Communication Trends.

communicating with your team members effectively — University students talking to their teacher while learning the lecture over the Internet at the campus.

The Importance of Time Management for your Nonprofit

The pandemic took a toll on many companies in regard to planning the future of their business. Most goals were put on hold for a year or even longer. Companies are still apprehensive about planning due to the uncertainty of post-pandemic life. The company needs to manage its time efficiently so it can work towards completing the goals it did not get to finish before the pandemic. Employees and volunteers are also returning to the office after many months of working from home, which may come with distractions.

Virtual is the New Normal for Communication in your Nonprofit

What’s Hot in Nonprofit Communication Trends? A significant change in communication between organizations has been the use of virtual meetings. If it weren’t for zoom or FaceTime, most sessions would not have been as informative without face-to-face contact with people. Nonprofits have focused on social media platforms such as Facebook, Instagram, Twitter, and TikTok to market to people. Social media has become a place for all ages to stay up-to-date on the news and find entertainment for hours on end. Nonprofits are still strategizing on better ways to communicate with others since COVID restrictions are easing up around the world. However, they may still try to utilize some of the marketing and communication strategies they learned from the pandemic into the future of their organizations. This will allow them to reach a broad audience that supports their organization and mission.

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PivotPath’s #CharityFriday Highlights: CPCSL

by Elizabeth M'balu Oke

Compassion for Peace and Child Survival- Sierra Leone (CPCS-SL or “Compassion”) is a nonprofit specializing in the intervention of humanity through education, advocacy, and rehabilitation in Sierra Leone, West Africa.

Compassion seeks to aid men, women and children in bridging the gap between poverty and sustainable prosperity. To accomplish these objectives the organization relies on their staff’s expertise, donor engagement and execution of targeted programming.

CPCS-SL is an organization at the heart of believing that a wave of kindness can turn into an ocean of contagious goodness. The primary goal is to serve, advocate, educate and provide rehabilitation services in Sierra Leone through global partnerships.

The nonprofit has several ongoing projects focusing on the areas of intervention, concentration and specialization:

Project Learn was the inception of implementations efforts, where CPCS-SL partners with school systems, individuals and social workers to ensure children receive an exceptional education.

As a subset, Project “Women Empowerment” seeks to empower marginalized women by providing a voice in matters that affect their ability to contribute in society. The project also provides educational and financial literacy trainings and provision of livestock for agricultural use.

As an organization, we do not believe nor practice autonomism because we have adopted the age old african proverb that says it takes a village to raise a child. In our case it takes a global community to solve individual problems.
Willietta Gombeh, Founder of CPCS-SL

In 2017, Sierra Leone was devastated by a major flood killing and displacing hundreds of people.

During this time, CPCS-SL increased their online visibility by connecting with donors via social media pages such as Facebook, Instagram, Twitter, and Gofundme. By effectively utilizing these tools, they were able to not only raise funds but gain new donorship and partnership with other local and international organizations.

Within the course of a month, they raised over $5,000. The outpour of donations promoted CPCS-SL to be one of the first responders to this disaster, as well as one of the leaders in the rehabilitation process for these individuals.

In addition to meeting their primary needs (food, clothing, and temporary shelter), CPCS-SL also provided individuals with stipends and medical assistance. CPCS-SL utilized social media as the leading way to engage their partners, recruit new donorship and direct fundings to humanitarian efforts.

The primary mission of nonprofits is to make a positive impact. And brand marketing aids organizations in deepening the impact they make. Willietta and her team have clarified their goals, transformed their mission through the power of storytelling, and utilized social media to align with targeted audiences.

Whether you’re entrepreneur, nonprofit founder, or nation, branding is such an integral part of successful growth. Contact us today so we can assist you on your journey and pivot your path.

PivotPath’s #CharityFriday Highlights: Lift a Village

by Elizabeth M'balu Oke

In light of World Refugee Day yesterday, we not only highlight an amazing nonprofit for this week’s #CharityFriday but also a founder with deep ties to the refugee population in Houston, Texas and abroad.

The Lift Our Village nonprofit was founded in 2014 by Aisha Koroma, a Sierra Leonean born Social Worker and Mental Health Professional raised in Houston, Texas, USA. Having experienced a life of hardship growing up in Sierra Leone like many of the children in our program, Aisha has always been dismayed by the poor standard of education available to underprivileged children in Africa.

In 1996, Aisha and her family fled Sierra Leone as a result of the country’s civil war that claimed the lives of hundreds of thousands.

The family settled in Senegal where Aisha continued her primary education in an alternative school established for refugee children. In the year 2000 at age 14, Aisha and her family were resettled in the United States and has been working to serve the underprivileged ever since.

In the summer of 2012, Aisha traveled to Sierra Leone as a volunteer for A-Scholars International, a UK based organization with a shared mission. Upon her return to the United States, she knew she had found her purpose. Her passion for transforming lives through education and creating social change for children across the globe is invaluable.

Since 2014, the nonprofit Lift a Village has provided more than 400 disadvantaged children ages 6-18, from kindergarten to 12th grade; with a personal education program tailored specifically to their needs. This holistic approach enables children to break the cycle of poverty and reach their full potential.

Social media has played a great role in spreading our mission to our targeted audience. We utilize platforms like Facebook, Instagram, Twitter, and LinkedIn to educate others about our mission; share updates on programs/services/activities; as well as soliciting donations. Lift a Village is not a grant funded organization so all our programs and activities are funded by our Founder, executive team, and donations from the general public.
Aisha Koroma, Founder of Lift of Village

The primary mission of nonprofits is to make a positive impact. And brand marketing aids organizations in deepening the impact they make. Aisha and her team have clarified their goals, transformed their mission through the power of storytelling, and utilized social media to align with targeted audiences.

Whether you’re entrepreneur , nonprofit founder, or political leader, branding is such an integral part of successful growth. Contact us today so we can assist you on your journey and pivot your path.

PivotPath’s #CharityFriday Features: Focus Our Future

by PivotPath

Focus Our Future, Inc. is a non-profit organization that helps student-athletes prepare for life after sport for the betterment of communities around the world.

The organization’s goal is to offer services that assist student-athletes with their transition from sport to life-after-sports by exercising our organizational values to be the B.E.S.T: (Blessing to others; Encourage student-athletes; Share time and resources; Teach others)

Their Story

In 2013, Greg Ford challenged Kevin Watson, a young aspiring Track and Field coach, former student-athlete and working professional. Greg wanted Kevin to make a difference in the lives of the student-athletes that he trains. He not only called Kevin to help athletes in sport but assist the athletes outside of the sport. After some consideration, Kevin became inspired to support student-athletes in and out of their respective sports. As a result, they created an organization that addressing the needs of student-athletes. These areas are focused on while they are in school in addition to after they finish participating in their respective sports.

Today, Focus Our Future, Inc. exists with programs such as Focus Our Future (r) Program and Future Flyers.

Focus Our Future has an extremely robust digital footprint, utilizing their website and social media to maximize their online presence. The up-to-date website provides a host of information ranging from project pictures, press releases, videos (website and Youtube), publications, and features. The organization was also featured in a the Richmond Free Press, leading to an acknowledgement from Jennifer McClellan, a member of the Senate of Virginia 9th District for their community leadership.

In addition to their digital presence, Focus Our Future also utilizes the power of volunteers through recruitment from VolunteerMatch. Volunteers and interns are a great way to share an organization’s mission and further recruit without spending too much of the overall budget.

Focus Our Future is just one example of how nonprofit organizations successfully use digital marketing to increase its online presence and improve its chances of securing new and recurring gifts from supporters and potential supporters. Whether it be via social media marketing or through videos and publications, supports are more receptive to learning about recent activities once you’ve successfully shared your story.

Let PivotPath help you share your story.

Learn more details about our programs by visiting www.focusourfuture.org.