PivotPath

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PivotPath and SQ Ingredients Break the Dietary Supplement Mold

SQ Ingredients

We partner with brands across a number of industries to enhance brand reputation and create exciting branding strategies.

Summary:

SQ Ingredients is one of the leading formulation company of dietary supplements. They are a cGMP (Current Good Manufacturing Practice – created by the FDA) recognized trusted leader in contract manufacturing for private label and Nutraceutical products. PivotPath has provided marketing services for SQ Ingredients since July 2020.

 

 

Myo Nositol

The Challenge:

SQ Ingredients was interested in creating unique visual identities for their newly trademarked ingredients. However, in the booming world of dietary supplements, uniqueness is hard to come by. They required and knew the importance of attractive ingredient logos to elevate them in the marketplace. 

The Solution:

PivotPath created and developed unique ingredient visual identities/logos for SQ Ingredients.The PivotPath team also developed sales sheets for each ingredient, providing the visual design and copywriting.

 

 

 

Carob-Sitol
fisetol

Realize your full digital potential with the experts at PivotPath. Contact us today…

Illinois Green Alliance

Illinois Green Alliance

Coordinating and promoting a virtual event can be stressful; let PivotPath wear that hat, creating  graphics and curating copy that attracts new audiences while re-engaging existing brand supporters.

Summary:

The Illinois Green Alliance needed visual design pieces to promote its first ever virtual GreenBuilt Home Tour, an annual event in Illinois bringing green advocates, construction builders, homeowners and more together to tour a variety of green-built homes. 

About the Client:

The Illinois Green Alliance is a membership driven, non-profit that works to promote green buildings and sustainable communities. The organization believes that green infrastructure is key to strengthening neighborhoods and improving the quality of life for everyone, and is the Illinois local affiliate of the U.S. Green Building Council.

 

 

 

 

The Results:

PivotPath helped the Illinois Green Alliance promote their virtual GreenBuilt Home Tour, resulting in a record 687 online viewers and a visual presence that was memorable, re-engaging existing supporters while reaching new green advocates and staying within their marketing budget.

illinois green alliance social graphic pivotpath

 

The Challenge:

The Illinois Green Alliance’s annual GreenBuilt Home tour brought thousands of Chicagoans out to view green buildings in an attempt to implement green initiatives across the city and state. With the emergence of COVID-19, most organizations have had to make adjustments with how they conduct events. The Illinois Green Alliance needed to promote the event in a strategic manner to avoid losing the interest and support of those who may not have been as thrilled about virtual tours.

The Solution:

PivotPath developed a marketing strategy for the GreenBuilt Home Tour that included attractive and engaging visual graphics for social media, paid advertisements and customized HTML email templates. This strategy-building phase set the direction for the design work to come.

GeriatRx

GeriatRx

Through enhanced branding, PivotPath supported GeriatRx’s commitment to providing families with peace of mind through high quality evidence-based medication management for our most vulnerable patients, the elderly. 

geriatrx logo
geriatrx logo design

The Results:

PivotPath helped GeriatRx establish a brand identity and voice that is memorable, making them visible amongst the competition and providing leads for future sales without breaking the bank.

geriatrx logo display

Summary:

GeriatRx needed a branding strategy to build credibility and visibility to set them apart in the geriatrics consulting arena.

 

About the Client:

GeriatRx is a pharmacist-led consulting service for all adult populations with a specific interest in the well-being and quality management of elderly patients.

 

The Challenge:

Consultancy branding defines who a company is and why people seek their services.  In any market, the number of geriatrics consultancy firms is vast, thus making name recognition invaluable, especially for a new and upcoming firm. 

 

The Solution:

PivotPath developed a branding strategy for GeriatRx that included logo design, a capabilities brochure, and branded materials. Through the strategy development process we helped GeriatRx develop their scope of capabilities, define the competition, identify ideal customers (targeted audience), and develop a vision for the future. This strategy-building phase set the direction for the design work to come.

 

 

business card pivotpath

Let PivotPath boost your ROI today. Contact us to find out how.

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Ames Brook

Ames Brook Campground

Ames Brook Campground is centrally located in the heart of the Lakes and White Mountains. PivotPath provided branding services to the newly revamped campground, bringing its digital presence to life.

Summary:

Ames Brook Campground was purchased by a owner. When it came to the transition, the new owners were looking for a way to maximize value for the long term. With this, the campground would position themselves better than the competition by enhancing their digital presence. 

Former Website

About the Client:

Ames Brook is a mountainous, scenic campground located in Ames Brook, New Hampshire in the Lakes region. The facility includes wooded or sunny campsites, cable tv, water/sewer hookups, activities for all ages, hot showers, laundry facilities and a general store. 

amesbrook banner
Revamped website by PivotPath

The Challenge:

As the new owners took over the facility, they spent time revamping the business with updated amenities. They also needed an updated website to position themselves as a premium destination for camping enthusiasts. Their marketing needed to match their updated facility and differentiate from competitors and earlier iterations of the facility.

Hidden costs

Hidden costs from a poor digital presence included: sales inefficiencies, slow website speeds, poor user experience, security vulnerabilities that add up to multiple missed opportunities to earn more business.

The Solution:

PivotPath implemented consistent branding with a new logo, an updated website. We also conducted Adwords campaigns to add intrinsic value to the company. 

The Results:

Creating a consistent brand and updating Ames Brook’s website, PivotPath boosted their online visibility, and created immediate value that correlated to their updated venue. PivotPath’s efforts brought increased web traffic. When combined with the company’s email and social media campaigns, brought higher market share and revenues than the previous owners had shown

An updated presence resonates with buyers. Contact PivotPath today to get your digital presence enhanced.

Freetown City Council

Freetown City Council

With PivotPath’s personal connection to Sierra Leone, West Africa, our team was honored to aid the Freetown City Council in promoting coronavirus prevention during the pandemic.

Summary:

The Freetown City Council needed visual design graphics to promote safe, healthy measures for the residents of Freetown to limit and prevent the spread of the coronavirus.

 

About the Client:

The Freetown City Council is the largest governing body of Freetown, the capital city of Sierra Leone, West Africa. Mayor Yvonne Aki-Sawyerr and her team’s vision is to transform and improve the lives of Freetonians and to make Freetown a destination city.

 

The Challenge:

Since the start of the coronavirus pandemic, social media has become so complex. Timelines on social platforms have filled with conflicting opinions regarding coronavirus safety measures, leaving many residents torn on which measures to follow. 

 

The Solution:

PivotPath designed attractive graphics including the Mayor of Freetown, local residents, and content in English and Krio, the main language in the city. This strategy-building phase set the direction for the design work to come.

 

 

The Results:

PivotPath helped the Freetown City Council promote their coronavirus awareness in a way that was memorable, making them stand out amongst other West African municipalities with their forward thinning approach.

PivotPath's mission is to develop marketing tools that enhance communities. Find out how we can connect your municipality to your residents today.

Benergy Management & Consulting

Benergy Management & Consulting

With a capabilities brochure and new branding collateral, Benergy Management & Consulting (BMC) is ready to transform communities across West Africa.

benergy logo
bmc letterhead

Summary:

Benergy Management & Consulting needed branding collateral to build credibility and visibility to set them apart in the energy consultancy sector. 

About the Client:

Benergy Management & Consulting (BMC) provides professional and local partner solutions in the development of generation, transmission, distribution, demand management and Control Solutions across West Africa.

The Challenge:

Firms providing energy efficiency solutions are growing in competitiveness and capabilities. In any market, the number of consultancy firms is vast, thus making name recognition invaluable, especially for a new and upcoming company. 

The Solution:

PivotPath developed a branding strategy for BMC that included logo design and a sales capability literature. Through the strategy development process we helped BMC develop their mission statement, scope of capabilities, define the competition, identify ideal customers (targeted audience), and develop a vision for the future. This strategy-building phase set the direction for the design work to come.

The Results:

PivotPath helped BMC establish a brand identity and voice that is memorable, made them visible amongst the competition and provided leads for future sales without breaking the bank. 

Ready to pivot your consultancy firm?

Man’s Pride

Man's Pride

Man’s Pride’s goal is to help their customers gain control of their physical energy and performance. The company believes our bodies deserve the best that nature has to offer, and want to make sure we get it. PivotPath supercharged Man’s Pride’s branding and digital presence. 

Summary:

Man’s Pride needed new branding to build awareness credibility and visibility in the market of dietary supplement. 

 

About the Client:

Man’s Pride is an industry leading company providing male performance enhancement supplements.

 

The Challenge:

Each year, thousands of new male enhancement supplements into the market. Hundreds of companies aim to create a recognizable name and brand, and as a new incomer, Man’s Pride aimed to do the same. 

 

The Solution:

PivotPath developed a logo, label design, and branded collateral for Man’s Pride’s website and Amazon seller page. Through the strategy development process we helped Man’s Pride develop their branding and style guidelines, define the competition, identify ideal customers (targeted audience), and develop a list of keywords sure to increase their search engine optimization. This strategy-building phase set the direction for the work to come.

 

The Results:

PivotPath helped Man’s Pride establish a brand identity and voice that is memorable, making them visible amongst the competition and provided leads for future sales without breaking the bank. 

mans pride logo
Man's Pride bottles
Man's Pride Notes from the Manufactuer

Let PivotPath boost your ROI today. Call us at 404.919.6560

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Guzel Kadin

Guzel Kadin

Inner and outer health and wellness is what Guzel Kadin stands for. Meaning “Beautiful Woman” in Turkish, this brand embodies its purpose in creating a relaxing environment and relief from daily stresses.

Guzel Kadin

Summary:

Guzel Kadin wanted to promote their natural health products to set them apart in an already inundated marketplace. 

About the Client:

Guzel Kadin is a health and wellness product manufacturer and spa located in the Lagos, Nigeria.

The Challenge:

There are hundreds of health and wellness spas in Lagos who have established their branding and elite clientele within the very populous city.  In any market, the number of health and wellness spas companies is vast, thus making name recognition invaluable, especially for a new and upcoming company. 

The Solution:

Through the strategy brand development process, PivotPath helped the brand develop sales literature for to promote the spa and natural products. identify ideal customers (targeted audience), and develop a vision for the future. 

The Results:

PivotPath helped Guzel Kadin increase its brand exposure and visibility in a memorable way, making them visible amongst the competition.

Realize your full digital potential with the experts at PivotPath. Contact us today!

CDC Federal Credit Union

CDC Federal Credit Union

CDC Federal Credit Union was chartered by a small group of employees from the Centers for Disease Control and Prevention (CDC). It is a full-service financial institution serving those who live, work, worship, attend school or volunteer in portions of DeKalb, Fulton or Gwinnett Counties. PivotPath created an effective marketing strategy to ensure financial stability for CDC Federal Credit Union.

Video created by PivotPath

cdc fcu welcome board (1)
welcome board
Interior with orange fridge 3D illustration

Summary:

The CDC (Centers for Disease Control) Federal Credit Union is a long standing financial institution that wanted to reestablish and better understand the lending needs of their constituents causing a loss of market share.

About the Client:

CDC Federal Credit Union has been open since 1949. It is the 13th largest credit union in Georgia with assets totaling $341.72 million and providing banking services to more than 20,000 members.

The credit union is a member-owned financial cooperative providing financial banking services to multiple member groups, but primarily serves federal, state, and local government employees. Membership is also open to immediate family of current members. PivotPath has been providing the CDC FCU with marketing services since Dec 2019.

The Challenge:

The CDC Federal Credit Union had lost touch with the needs of their members, causing their membership to drop drastically. The credit union was unable to market effectively as they had lost insight as to the financial and banking needs of their members, thus causing them to look elsewhere for services.  

The Solution:

PivotPath conducted focus groups and individual interviews with staff, members and non-members from the community. The insights revealed from this research aided PivotPath in developing a marketing strategy for the credit union. PivotPath was also contracted to coordinate the credit union’s grand re-opening. Unfortunately, due to the COVID-19 pandemic, the event has been postponed.

In an effort to keep the Credit Union’s brand visible, PivotPath continued its partnership with the CDC FCU by developing a “Welcome” video for new CDC Employees who are currently unable to receive face-to-face Credit Union orientations due to the pandemic. This video animation serves as a great way to communicate to new employees, and reestablishes the Credit Union’s mission to make a positive difference in our communities.

The Results:

CDC Credit Union realized a flourishing lift in membership numbers with a strategy and new marketing plan based on PivotPath’s research of customer insights. 

Copy of cdc fcu magnet image

Discovery what your targeted audience believes about your brand. Contact us to find out how.

Fambul Tik

Fambul Tik

Fambul Tik in Krio, lingua franca of Sierra Leone, means Family Tree, in English.  The nonprofit develop relationships with descendants of Sierra Leone around the world and engage them in meaningful activities. PivotPath embraces and enhances the “Family Tree” with Sierra Leone’s Fambul Tik heritage tours.

Summary:

Fambul Tik needed marketing communications collateral to promote its credibility and visibility as they set their mark as Sierra Leone’s leading heritage tour companies. 

About the Client:

Fambul Tik is the first heritage tour company connecting descendants of Sierra Leone with the West African country. 

The Challenge:

Over the last ten years, the African tourism market has been on the rise. Several up and coming tourism companies have emerged in Freetown, Sierra Leone, thus making name recognition invaluable, especially for a new and upcoming company. 

The Solution:

PivotPath developed branded and communication materials for Fambul Tik that included a capabilities brochure and tour informational flyers. Through the brand development process, we helped Fambul Tik develop their scope of capabilities, brand consistency, visibility, and a vision for the future. 

The Results:

In 2019, PivotPath helped Fambul Tik establish a brand identity and voice that is memorable, and aided in creating a historical moment by promoting the largest heritage tour the country of Sierra Leone had ever seen.

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SolisLabs

SolisLabs

We partner with brands across a number of industries to enhance brand reputation and create exciting branding strategies.

Summary:

SolisLabs is the leading manufacturer of dietary supplements. They are a cGMP (Current Good Manufacturing Practice – created by the FDA) recognized trusted leader in contract manufacturing for private label and Nutraceutical products with plants in Atlanta, Georgia,and San Diego, California. PivotPath has provided marketing services for SolisLabs since July 2018.

The Challenge:

SolisLabs was like a diamond in the rough. They provided high-end manufacturing and marketing of dietary supplements to their customers, but did not invest the same efforts into their own marketing strategies. They required a higher digital presence to elevate them in the marketplace. 

The Solution:

PivotPath created and developed organic strategies for SolisLabs social media which included engagement, keyword and hashtag research and posting, sharing trending industry topics, blogs with backlinks for SEO, and influencer campaign development to assist in bringing more prospects to the table. The PivotPath team also updated the website copy to resonate with buyers, and implemented effective email campaigns to increase conversions. 

The Results:

Within 4 months, SolisLabs’ engagement increased by over 2400% and conversions (website clicks and lead forms) up by 83%. These results speak for themselves. 


Realize your full digital potential with the experts at PivotPath. Contact us today…

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Core Technology

Core Technology

Core Technology realized the power of updated branding through concise branded messaging and imaging developed by PivotPath. 

Summary:

Core Technology strongly believed they lacked a strong online presence with an antiquated website and minimal digital marketing efforts.  They were looking for ways to increase their online marketing presence to take their business to the next level. 

The Solution:

By hiring PivotPath as their digital marketing agency, Core Technology avoided the cost of trial and error of running their own campaigns, getting their team up to speed, spending time and company resources on maintaining their content consistency. PivotPath implemented consistent branding, an updated website and conducted email marketing campaigns. 

The Results:

Creating a consistent brand and updating Core Technology’s website, PivotPath boosted their online visibility, and created immediate value that correlated to their already innovative solutions. Targeting both desktop and mobile traffic allowed us to boost conversion rates, and provide tracking for Core Technology’s digital marketing efforts. 

PivotPath conducted four back-to-back email marketing campaigns averaging a 33% open rate. 

The results achieved by PivotPath gave Core Technology the understanding of how marketing channels work together, and how to optimize their marketing spend to get better ROI.

 

About the Client:

Core Technology, a business unit of Harris Computers, is the leading public safety software company located in Lansing, Michigan. The company has been in business 39 years, has 114 data exchange systems, and works with over 600 law enforcement agencies. Their software aids law enforcement agencies in getting critical data to officers on-demand allowing users to make informed decisions. It also provides data exchange to allow better agency-wide communication. PivotPath partnered with Core Technology, by serving as their in-house marketing department, since July 2018.

 

The Challenge:

Core Technology’s website was out-dated and did not set the stage for long-term value to its prospective clients. Their digital marketing strategies were minimal, which left them without options to fully target prospects. 

Former Website
Revamped Website by PivotPath

You don’t just have to hire an agency to handle SEO, paid advertising, or some specific marketing tactic. You could get massive benefits just by using an agency’s resources to analyze your business and find areas where you could boost your return on investment. Contact Pivot Path today!