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What’s HOT in Nonprofit Communication Trends?

How to Communicate with your Non-Profit Organization (The New Trends) 

Nonprofits have seen a significant change in their marketing strategies, communication, and fundraising since the pandemic impacted their organizations. They have been creative in planning their communication with others and what that will look like post-pandemic. Look to see What’s Hot in Nonprofit Communication Trends.

communicating with your team members effectively
University students talking to their teacher while learning the lecture over the Internet at the campus.

The Importance of Time Management for your Nonprofit 

The pandemic took a toll on many companies in regard to planning the future of their business. Most goals were put on hold for a year or even longer. Companies are still apprehensive about planning due to the uncertainty of post-pandemic life. The company needs to manage its time efficiently so it can work towards completing the goals it did not get to finish before the pandemic. Employees and volunteers are also returning to the office after many months of working from home, which may come with distractions.

Virtual is the New Normal for Communication in your Nonprofit 

What’s Hot in Nonprofit Communication Trends? A significant change in communication between organizations has been the use of virtual meetings. If it weren’t for zoom or FaceTime, most sessions would not have been as informative without face-to-face contact with people. Nonprofits have focused on social media platforms such as Facebook, Instagram, Twitter, and TikTok to market to people. Social media has become a place for all ages to stay up-to-date on the news and find entertainment for hours on end. Nonprofits are still strategizing on better ways to communicate with others since COVID restrictions are easing up around the world. However, they may still try to utilize some of the marketing and communication strategies they learned from the pandemic into the future of their organizations. This will allow them to reach a broad audience that supports their organization and mission.

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Social Enterprises: What Does Recovery Look Like in 2021?

Over the past year, many businesses have experienced extensive struggles. COVID-19 has hit businesses in ways we have never seen before. While businesses have experienced many hardships, social enterprises have experienced unique challenges. These challenges not only include the success of their business, but the beneficiaries that rely on them. 

With so much at stake, social enterprises have been using changes and trends from 2020 to aid in their recovery. Here, we outline some of the changes and trends that helped these organizations recover from the devastating impacts of COVID-19.

Presenting solutions to COVID-19 struggles:

Though social enterprises have faced their own challenges as a result of the pandemic, many have begun to see the benefit of taking on other challenges. This may seem counterproductive, but it has been a beneficial way for social enterprises to get back on their feet. 

Social enterprises are built to center around the problem, not the solution or product: the primary focus is their social objective. Because of this, social enterprises have been flexible during the past year with new issues that have been presented. Many organizations have taken a problem that was caused by COVID-19, and created a solution designed to help others. For example, a social enterprise that is centered around fighting poverty could alter their solution to be specific to COVID-19. Focusing on the pandemic’s affects on food insecurity and poverty would be a great way to make the solution more applicable.

By taking on issues that were created due to COVID-19, social enterprises are adjusting their businesses to be more applicable to the current situation, hence making them more marketable and successful in their journey to recovery. 

Supporting local or meaningful organizations:

When COVID-19 forced many areas into lockdown, people began to realize how impactful their engagement with businesses could be. Customers wanted to see organizations survive the pandemic, especially ones they felt connected to, like local businesses and meaningful organizations. 

This shift in consumer focus has been a major benefit for social enterprises and their recovery. Social enterprises have been highlighting their organizations’ causes to a greater extent to use this trend to their advantage. Tactics such as creating content focused on the mission instead of the product, organizing informational events about a chosen social issue, and participating in public discussions about their social issue have helped social enterprises lean into this shift in consumer focus for their benefit. 

Engaging in relevant social issues:

In addition to COVID-19, 2020 welcomed increased discussion and allyship for social issues across the nation. The reignition of the Black Lives Matter movement in the wake of the killings of George Floyd and Breonna Taylor, voter suppression and voting rights in the midst of the election, and the continuous topic of immigration in the U.S. were just a few of the social issues/movements that were present in 2020. 

Social enterprises have committed to the issues that are most relevant to their cause. This has allowed them to show support for the causes that mean the most to their organization. While at the same time, gaining the support of other individuals and organizations that are also participating in those movements. By participating in relevant social issues, social enterprises have effectively engaged with meaningful causes and built more substantial consumer relationships. 

Recovery can be a difficult process…

Though there are steps being made toward recovery for social enterprises, it can still be a very challenging process. At PivotPath, we understand that your business is more than just worrying about the bottom line or cashflow, it is about concern for the cause and the social issues that shape your work. Let us help you in your organization’s recovery process. Our top-notch marketing services will help you put more time into what really matters: your cause and the people that your organization is able to impact.