PivotPath

PivotPath and the International Republican Institute — Storytelling for Democracy

International Republican Institute

PivotPath partners with the International Republican Institute (IRI) to create compelling visual content in support of the Center for Global Impact’s mission to encourage inclusive politics that are issue-driven and citizen-led. 

About the Client:

The International Republican Institute is a nonprofit, nonpartisan organization dedicated to advancing freedom and democracy worldwide. IRI’s workshops and programs encourage the growth of democracy, help democracies become more inclusive, and share best practices from flourishing democratic systems. 

The IRI Center for Global Impact researches the state of democratic politics, ensuring that IRI efforts are evidence-based. The Center offers programmes that build capacity among democratic advocates and publishes reports that inform policymakers and activists on best practices.

The Solution:

PivotPath will ensure the Center for Global Impact has the visual communication and messaging tools it needs to engage policymakers, activists, and the public at large, wherever the work of building (or re-building) democracy is being done. 

 

Core tasks will be informative graphic design and compelling visual storytelling. The core strategy will focus on cultivating a narrative of possibility and momentum that builds on IRI’s nearly forty-year history of promoting democracy and a strong existing brand. PivotPath will draw on its experiences with (re)building democracy, such as the European Union’s governance programming in Sierra Leone and the rollout of a Campaign Finance Board in Suffolk County, New York.

PivotPath voted BEST OF GWINNETT 2021





The results are in, and it’s official: PivotPath has been voted Best of Gwinnett 2021 in the Marketing Firms category! Our team appreciates everyone who voted, and we look forward to another great year of providing marketing and communication services locally and internationally.  It’s an honor to be recognized by the people we work for and with each day.

The Best of Gwinnett contest is run by Gwinnett Magazine and includes businesses in more than 20 broad categories. Every year, thousands of votes are cast by Gwinnett County residents and consumers to recognize their favorite local businesses. To see more local winners, visit www.guidetogwinnett.com/best.

africanbusiness

PivotPath created and spearheaded the development of LaunchPad Africa‘s piloted Business Accelerator program.




LaunchPad Africa

PivotPath created and spearheaded the development of LaunchPad Africa‘s piloted Business Accelerator program for Freetown, Sierra Leone.

About the Client:

Launchpad Africa is a DC-based non-profit with a mission to support African Entrepreneurs (specifically in Sierra Leone) in launching and sustaining their businesses by equipping and empowering them with the tools and resources necessary to be profitable. The organization envisions a world where the African entrepreneur is successful enough to take the lead on decisions being made regarding Africa’s growth and advancement.

As a new Accelerator program, Launchpad Africa wanted to provide its participants with networking, mentorship, and resource allocation to skyrocket the success of proven business ideas.

The Challenge:

The LaunchPad Africa team had to determine how to structure and launch this program in the most beneficial and relevant manner to individuals living in Sierra Leone.

The Solution:

We developed an intensive 4-month accelerator program with a well-rounded curriculum that would give participants the proper knowledge and skills to equip and navigate the business arena.


africanbusiness

The Results:

Using insights internal and external to LaunchPad Africa, along with our expertise in thought leadership and training, our team successfully designed and developed a 16-module highly customized program curriculum outline and strategy including selected modules and module objectives; provided Launchpad Africa with a detailed agenda of each training; developed TORs for trainers of each module; and developed post-training evaluation and impact assessment

commissioner

PivotPath partnered with the Gwinnett County Board of Commissioners to raise stakeholder awareness and participation in the community.




Gwinnett County Government – County Commissioners

PivotPath partnered with the Gwinnett County Board of Commissioners to raise stakeholder awareness and participation in the community.

Summary:

In Summer 2021, PivotPath partnered with the Gwinnett County Board of Commissioners to raise stakeholder awareness and participation in the community.

The How am I doing? campaign aimed to provide Gwinnett County and County Commissioners with a Strategic Communications Plan for the campaign that will provide relevant information to the public while promoting effective public engagement on county issues.

About the Client: 

Gwinnett County is historically one of America’s fastest-growing counties and now one of the nation’s most diverse. This is the official website of the Gwinnett County Government. The county’s population in 2010 stood at 805,321, up more than 216,000 residents from the 2000 count of 588,448 (source: U.S. Census Bureau decennial population estimates). Gwinnett County’s population is expected to reach one million residents by the year 2022.

The Board is responsible for overseeing the creation of policies within the county, adopting the budget, authorizing expenditures, and approving or disapproving specific actions, such as rezoning private property.

The Challenge:

The biggest challenge the Board of Commissioners faced was bridging the gap between Gwinnett County officials and their residents. If residents are not familiar or aware of the Commissioners in their community or do not particularly trust them, engagement can be a challenge.

The Commissioners also valued stakeholder feedback but needed to collect the insights in an unbiased manner.

commissioner

The Solution:

To provide a trusting relationship between the officials and the residents, PivotPath created a public engagement plan. This plan focused on:

  • Enhancing the perception of the Commissioners and their initiatives by popularizing the Gwinnett County brand; letting the public know what’s planned; why, where, and for whom;
  • Encouraged all stakeholders to be actively interested in Gwinnett County reforms;
  • Reinforced/improved the County Commissioners’ image in Gwinnett and the state.

The Results:

The Gwinnett County Commissioners have a solid, strategic roadmap to successfully and effectively engage and connect with their stakeholders through market research efforts and community buy-in. 

tree planting

In partnership with PivotPath, Finor X, Freetown City Council and Greenstand promote the #FreetowntheTreetown reforestation campaign.




#FreetowntheTreetown Campaign

In partnership with PivotPath, Finor X, Freetown City Council and Greenstand promote its reforestation campaign.

Summary:

The mission of the #FreetowntheTreetown campaign is to plant and grow one million trees in Freetown, Sierra Leone by December 2022 while educating the general public on ways they can positively contribute towards a healthier and more sustainable community. In partnership with PivotPath, Finor X, Freetown City Council and Greenstand promote its reforestation campaign.

Campaigns to plant millions of trees have become popular urban responses to the current effects of climate change. Although the intended impact attracts millions in donor support each year, many tree planting campaigns have fallen far short of their goals. Organizations champion tree planting efforts as a feel-good, cure-all for global warming in their communities, yet many trees do not survive or deliver these championed benefits.

The Finor X Tree Wallet is the 1st (patent pending) chain of custody digital management for tree planting that shows growth impact over time. Each tree growing in Freetown is tokenized, and users buy tokens for access to the Tree Wallet App. Customers purchase a #FreetownTheTreetown item which allows them to digitally track the impact of their sustainable investment.

PivotPath developed a strategic marketing and communications plan, social media plan, and attractive social graphics to elevate the campaign’s visibility across multiple audiences.

About the Client:

Finor X fuses fashion and technology to combat climate change in Sierra Leone, West Africa.

Following the undeniably severe deforestation effects which worsened the aftermath of the country’s 2017 mudslide, environmental advocates have evidence to back their support for this initiative. Also, Freetown, Sierra Leone has never undertaken a campaign of this kind.

Finor X, in partnership with the Freetown City Council and Greenstand, is set on a mission to plant one million trees as a response to the adverse effects of climate change, with the design and sale of the campaign-themed t-shirt.

qr code

FinorX has combined its fashion and technology roots to design the #FreetownTheTreeTown special edition t-shirt. In collaboration with the Freetown City Council, all shirts purchased will directly support the campaign, as one tree will be grown and monitored using a specialized app.

The shirt design includes the Cotton Tree—a historic symbol of Freetown—pictured with a cityscape underneath the tree, the text “Freetown” above the tree, and “The Tree Town” located below the cityscape. Shirt owners can monitor their growing trees, see the location, know the grower and monitor the survival of each tree using the TreeTracker app by scanning the QR code located on the shirt’s tag.

GROW A TREE treetown
GROW A TREE treetown

The Challenges:

There were two main challenges: (1) to create a campaign that would educate the community, engage community-based organizations and strategic partners, and empower Freetowneans to take the reigns of environmental sustainability within their city through reforestation and (2) to increase visibility and communications about the Tree Tracker app’s capabilities through fashion technology.

The Solution:

Our team focused on invoking feelings of community, empowerment, and peace of mind through a marketing and communications plan that encourages conversations on sustainability and incites change. We utilized digital media and video production efforts to help raise awareness about Finor X, the Tree Tracker app, and the fusion of fashion and technology to further connect Finor with its target audience.

The Results:

We provided Finor X with a communications strategy to convey the importance of tree planting in Sierra Leone and improve awareness for all residents, visitors, stakeholders, and partners who engage with the City of Freetown and abroad. The campaign had over 5,000 global impressions and reach. The campaign was also awarded the Bloomberg award in January 2022.

woman campaign

PivotPath partners with the Suffolk County Campaign Finance Board to develop and promote new program.

Suffolk County Campaign Finance Board

PivotPath is working with the Suffolk County Campaign Finance Board (SCCFB) to provide promotion efforts that will increase the visibility and communications of Suffolk County’s Fair Election Campaign Matching Fund program. 

Summary:

PivotPath is working with the Suffolk County Campaign Finance Board (SCCFB) to provide promotion efforts that will increase the visibility and communications of Suffolk County’s Fair Election Campaign Matching Fund program. The program’s mission is to engage, educate, and empower all County residents by amplifying the voice of all residents in county elections by matching small donor contributions with public funds.

About the Client: 

The Suffolk County Campaign Finance Board (SCCFB) is a nonpartisan, independent county agency empowered and authorized to establish and promulgate all rules, policies, and procedures as it deems necessary for the proper administration of the established Suffolk County Fair Elections Matching Fund.

The SCCFB landmark program empowers everyday citizens to run for city office by providing them with campaign finance support from their community, mitigating limited access to wealthy 

or special interest groups, granting threshold requirements, spending limits, and strictly ensuring that enforced reporting requirements are met.

The Suffolk County Fair Elections Matching Fund aims to create and promote access and opportunity for residents to run for office; empower both grassroots and incumbent candidate participation in Suffolk electoral process; minimize the perceived influence of big money in local politics and increase Suffolk County citizens’ confidence in the electoral process. 

voters
campaign finance

The Challenge:

The Suffolk County Campaign Finance Board is tasked with finding ways to connect with their audiences and inform them on how the program can help them get started on the path of running for County Legislative or Executive.

The organization also aims to increase general interest in voter participation by encouraging residents to get involved with the laws and social change issues within their community.

The Solution:

Our team plans on crafting an intensive marketing campaign that uses communication activities and visibility products of demonstrable impact to increase voter participation and awareness, provide campaign finance information to the public, enable more citizens to run for office, strengthen the role of small contributors, reduce the change of actual or perceived corruption, and restore voter confidence in the electoral process.

The Results:

This project is currently underway, and results will be provided as soon as they are available. 

african american vaccinated

PivotPath has partnered with the Dekalb County Board of Health to increase public awareness of the importance of COVID-19 vaccination.

Dekalb County Board of Health

PivotPath has partnered with the Dekalb County Board of Health to increase public awareness of the importance of COVID-19 vaccination.

It's Up to You!
Language: English

It's Up to You!
Language: French

It's Up to You!
Language: Swahili

It's Up to You!
Language: Arabic

Summary:

PivotPath has partnered with the Dekalb County Board of Health to increase public awareness of the importance of COVID-19 vaccination and ways to prevent COVID-19 infections, and to facilitate community discussions to address barriers and concerns about COVID-19 vaccination to African American County residents, especially those 45-65 of age.

About the Client: 

The Dekalb County Board of Health (DCBOH) is a local government agency in Georgia dedicated to ensuring optimal and equitable medical and health access for all its residents. DCBOH’s programming efforts include various local health initiatives.

Its partnerships with community-based organizations improve access to healthcare, provide analysis of health trends to enhance care, increase public awareness of local health issues, and aim to prevent the spread of disease through education and early detection.

The Challenge:

The Dekalb County Board of Health is facing the challenge of efficiently and simplistically educating the targeted audience (African Americans; aged 45-65) about the COVID-19 and preventive measures that protect the public and mitigate the spread of the virus.

african american vaccinated

The Solution

The City of Clarkston, Georgia (in Dekalb County) is known as one of the most diverse cities in the country. Clarkston is the hub for the state’s refugee community, where over two dozen ethnicities and languages are spoken. To ensure those who may not be fluent in English, or who may not have English as a first language, have access to COVID-19 awareness materials, our team will develop a 2-minute animation video titled “It’s Worth a Shot”.

We will also created a strategic communications plan that will aid us in identifying community partners and digital platforms to effectively disseminate the video within the communities our targeted audiences reside.

6 Actionable Steps to Keep Your Residents Engaged & Informed

Although it might seem like things are getting better, we are still amid a global pandemic. We’re all stuck with a little less socializing and a lot more anxiety about the world. Regardless, it is crucial to keep your residents safe, happy, and healthy. As such, reaching out to the public to keep them engaged and informed is perhaps the best way to ensure that your organization and your residents are on the same page. There are a plethora of benefits that community building and engagement could bring. Here are six actionable strategies that you can start implementing to keep your residents engaged and informed.

6 Actionable Steps to Keep Your Residents Engaged & Informed

1. Give Your Residents a Platform to Express Themselves

Firstly, a community is nothing without its residents, and unsurprisingly, your residents are a critical factor in your community, whether you work in a nonprofit organization or a municipality. In the public sector, you work to improve the lives of your residents, and giving them a platform to express their opinions, share their experiences, and talk about the things that matter to them is vital for a healthy dialogue that will earn their trust and satisfaction. The more your residents feel like they are being heard, listened to, and valued, the more likely they are to remain in your community and on your platform.

Strategies like employing user-generated content are a handy way to bolster your online presence. It is also a foolproof way to demonstrate to your community that you care about their ideas, ideals, and values. Send out an email newsletter encouraging residents to share photos or posts through Instagram, Twitter, or Facebook to win a prize. You can utilize Zoom or Skype to officiate a town hall meeting digitally, keeping the health of your residents in mind while also allowing your constituents to level with you with upcoming legislation or regulation. With your residents getting participation and engagement and your brand getting content, it’s one of the oldest tricks in the book and a win-win situation. Furthermore, this allows you to pinpoint your residents’ problems, annoyances, and worries, giving you the chance to identify and fix them.

2. Utilize Community Moderation

With any community, online or offline, the residents in that community will probably have varying opinions on any given issue. However, with the anonymous nature of the Internet, it’s essential to keep your community safe from offensive, inappropriate behavior. 

Moderating your community is vital in preserving a healthy outlook upon your community. While online, toxic behavior can spoil the atmosphere of your community and make your residents feel uncomfortable, as seen time and again through the many social media networks that have tried and failed to combat this behavior. Once a few bad apples are given free rein to post offensive comments under the guise of “free speech,” then it is almost inevitable that your residents will be affected negatively.

Therefore, to minimize the chance of that happening on a digital platform, it is best to have a hands-on approach to community moderation: be sure to plan a moderation policy. What language do you consider inappropriate? Should specific topics be off-limits? Be clear in your approach, with clear, understandable rules that use clear, understandable language, and enforce it. Perhaps you could even automate part of the moderation process, automatically detecting spam or setting specific keywords to delete or ban. Offline, however, is a bit different, as there is no automated system in an in-person meeting, for example. 

As such, if you’re moderating in-person events such as town hall meetings or panel discussions, you can ensure that the conversation goes smoothly by implementing these tips. Do thorough research on the topic(s) at hand. Meet the speakers before the panel. Manage time effectively by starting and finishing on time. Mix in audience questions throughout the discussion to ensure a conversational, more engaging dynamic. Most of all, don’t be afraid to cut the panelists off if they end up hogging the microphone.

3. Identify Your User Base for Community Development

Using community engagement strategies is not a one-size-fits-all process. Given the state of the world and your organization concerning it, it’s a safe bet to say that your user base is probably very diverse—a great thing, as it means that your reach is far and wide. However, as a previous article suggests, it can be challenging to approach a broad audience and ensure that everyone is receiving helpful information that matters to them. Therefore, identifying your main user base is one of the most important steps you can take when deciding how to keep your residents engaged.

It is crucial to operating as an organization rather than a business. Knowing your residents allows you to create a better service and increase awareness of your organization and its mission. You can do this easily by collecting data from focus groups and surveys and utilizing different media types such as radio and television to determine which reaches your core audience best.

4. Gamify

Gamification serves as one of the best, most engaging examples of resident engagement strategies that we have ever seen. As we grew up, gaming incentives hooked us throughout our lives, and that element often follows us into adulthood. Even in the short term, adding a gamified element to your marketing will encourage positive competitiveness. It will ensure the bonus of keeping your residents coming back for more. One of the main goals of gamification marketing is to increase user interaction. You can implement strategies like running contests or a loyalty reward program. These are all simple ways to “gamify” your marketing.

5. Talk With a Community Manager or Leader

Working with community leaders is a viable strategy to help engage the residents in your community by working with a person they trust. However, like most residents, you’ll want to start by identifying your community leaders by asking the following questions: 

  1.  Who do you already know? 
  2. Who does your staff, trustees, friends, or even foundation groups know? 
  3. Which organizations have you developed personal and professional relationships with?
  4. Who are the busiest and most visible residents in your community? 
  5. Who is already an advocate for your community? 
  6. Which organizations and people share the same values and mission as your organization? 

This is what we call “mapping out your community.”

After answering these questions, you can identify these community leaders and, more importantly, why the residents in your community elected them as a leader. After, you can evaluate how you want to contact these leaders—either through email, letter, or a personalized visit. You can even set up an interview with them to help gather information about the target community’s needs. From there on, you can build relationships and identify potential partners and collaborators to help you achieve your goals.

6. Welcome New Residents to Your Community

Welcoming newcomers isn’t exactly a new idea. Housewarming parties and neighborhood get-togethers had come up with it first. Regardless, welcoming new residents is an excellent way to make them feel valued. With this validation comes a much higher likelihood of engagement and involvement with your network. Something as simple as setting up a welcome email will do the trick. Your organization needs to acknowledge people for engaging and participating in your organization. You could also explain your organization’s mission and your community’s purpose. You could even give them ideas for their first piece of user-generated content. Simple, yet very effective.

Whether a nonprofit, a municipality, or a traditional marketing group, your organization must engage, retain, and inform your residents. Either way, it’s crucial for your group’s success. That’s why you should contact PivotPath today to see the latest tips, tricks, and guides to bolster community engagement and more.

climate change efforts

Communication Tactics for Municipalities to Use in Climate Change Efforts

Right now, it’s no secret that climate change is becoming an increasingly crucial situation for municipalities to consider. While it already affects all life on Earth until we combat it, the reality is that so many people are hesitant to even believe in it. Why? Because climate change data can be so hard for people to conceptualize. The spread of misinformation and politics doesn’t help, either.

Another issue that can make it difficult to act on climate change is adapting to the changes made. For example, to lower fossil fuels, the Biden administration aims to make half of all vehicles in the United States electric by 2030. Concurrently, several car manufacturers have greeted climate change efforts by signing the zero-emission by 2040 declaration at the 2021 United Nations Climate Change Conference. Despite this, though, the U.S. is still running behind on electric vehicles, in large part because government incentives aren’t as generous as they are in other countries.

In a similar scope, governments must adapt their communication tactics to address a diverse audience. However, as diverse as they are, some of the people within that audience might have trouble understanding the point, or they might not even believe in climate change at all. Here are four communication tactics for municipalities to include in climate change efforts.

Communication Tactics for Municipalities to Use in Climate Change Efforts

1. Use Credible Sources

Now more than ever, in a world where “fake news” is a frequently trending topic, people must be vigilant in discerning fact from fiction. This is particularly true in the U.S., where climate change has become so politicized and divisive that governments have gone so far as to remove climate change efforts and regulations that were already in place.

To help combat the issue of both misinformation and climate change, governments must use credible sources, such as climate change experts and scientists, in their communications strategy. These experts can communicate the complexities of climate change in more simple and/or metaphorical terms to be more relatable to your audience. Being relatable to your audience will help them to understand, and getting them to understand will enable or even inspire them to become more involved in their communities and climate change efforts.

Besides helping your audience understand, being relatable is important to storytelling, another avenue municipalities should take in their climate change communications.

2. Highlight Uplifting, Personal Stories

According to a 2020 survey from Digital Third Coast, more than 65 percent of people surveyed have watched more news than usual and are either anxious or overwhelmed by it. To get residents on the same page, governments should be careful to communicate climate change in a personal, positive light. There’s a scientific reason why people like to hear stories that resonate with them. It increases the release of oxytocin, a hormone that makes people feel good.

It’s important to pay attention to mental health in the world of marketing. You want people to feel good about the future of climate change instead of hopelessness. The point of climate change efforts is to get people to act. If municipalities want their residents to care about climate change, they need to inspire them with stories they can connect with, including ones that will inspire their future.

Connecting a climate change message to your community’s cultural values and beliefs is another strategy governments can use to make climate change relatable. For example, say it’s the Superbowl, an annual sports event watched nationally by millions of Americans. The U.S. Government or its municipalities could fund a climate change commercial featuring people recycling during the big game to encourage people to act. The great appeal of commercials is their visuals, another vital tactic to consider in climate change communications.

3. Visualize Climate Change

Because climate change is so visual, residents would benefit greatly from graphics, infographics, videos, commercials, and other visuals to highlight climate change stories and data.

Governments should use Instagram, Facebook, and/or LinkedIn as marketing tools to spread these visuals. Social media is where many residents go to find engaging and informational content. If your municipality isn’t utilizing it in your communications strategy, you should be. It can help your municipality to communicate complex information and ideas related to climate change. More importantly, it can also encourage residents to act on it.

4. Think Globally; Act Locally

Thinking globally means thinking about how people can slow, stop, or reverse climate change. Acting locally means finding ways to make a difference with climate change in your community. Teaming up with other organizations to act on climate change is another route municipalities may take to encourage efforts. An example of this is Gwinnett County, Georgia. Gwinnett Clean & Beautiful, a nonprofit organization aiming to make Gwinnett County more environmentally friendly, and Gwinnett County Solid Waste Management teamed up on November 6th for America Recycles Day to collect electronics, latex and oil paint, tires, and other hard-to-recycle items.

Climate change will only worsen if we don’t work together to solve it. It’s a global issue that requires local and national action. Municipalities should think about how they may encourage residents to act on climate change issues within their communities. Taking simple steps, such as encouraging residents to recycle, save water, or support environmental groups will help make a difference.

Do you need help considering your climate change communications strategy? Our creatives at PivotPath have the tools to help. Contact us for a FREE strategy session.

strategy

What’s HOT in Nonprofit Communication Trends?

How to Communicate with your Non-Profit Organization (The New Trends) 

Nonprofits have seen a significant change in their marketing strategies, communication, and fundraising since the pandemic impacted their organizations. They have been creative in planning their communication with others and what that will look like post-pandemic. Look to see What’s Hot in Nonprofit Communication Trends.

communicating with your team members effectively
University students talking to their teacher while learning the lecture over the Internet at the campus.

The Importance of Time Management for your Nonprofit 

The pandemic took a toll on many companies in regard to planning the future of their business. Most goals were put on hold for a year or even longer. Companies are still apprehensive about planning due to the uncertainty of post-pandemic life. The company needs to manage its time efficiently so it can work towards completing the goals it did not get to finish before the pandemic. Employees and volunteers are also returning to the office after many months of working from home, which may come with distractions.

Virtual is the New Normal for Communication in your Nonprofit 

What’s Hot in Nonprofit Communication Trends? A significant change in communication between organizations has been the use of virtual meetings. If it weren’t for zoom or FaceTime, most sessions would not have been as informative without face-to-face contact with people. Nonprofits have focused on social media platforms such as Facebook, Instagram, Twitter, and TikTok to market to people. Social media has become a place for all ages to stay up-to-date on the news and find entertainment for hours on end. Nonprofits are still strategizing on better ways to communicate with others since COVID restrictions are easing up around the world. However, they may still try to utilize some of the marketing and communication strategies they learned from the pandemic into the future of their organizations. This will allow them to reach a broad audience that supports their organization and mission.

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PivotPath partners with the European Union Delegation to Sierra Leone for Agro-Technology Initiatives

European Union Delegation to Sierra Leone

The mission of PivotPath, in partnership with the European Union Delegation to Sierra Leone, was to ensure maximum exposure of agro-technology initiatives in Sierra Leone through the successful receipt of the Delegation’s Call for Proposals.

Summary:

Under its Jobs & Growth Programme, the European Union Delegation to Sierra Leone launched a call for proposals for agro-technology development.

The purpose was to increase private sector investment in technology and innovations in the country. This is a uniquely competitive opportunity for Sierra Leonean organizations and SMEs seeking to develop and/or expand sustainable agro-processing and agribusiness innovation and technology. 

About the Client: 

The Delegation of the European Union in Freetown is one of 139 European Union Delegations around the world, serving the European Union interests as a whole, in so far as they are concerned with:

  • presenting, explaining and implementing the European Union policies;
  • analysing and reporting on the policies and developments of the countries to which they are accredited;
  • and conducting negotiations in accordance with a given mandate.

Delegations are also involved in the conduct of the common foreign and security policy (CFSP), providing regular political analysis, conducting evaluations jointly with Member State embassies and contributing to the policy-making process.

In Sierra Leone, the European Union cooperation programme covers a range of target areas such as infrastructure, governance, macro-economic support and rural development. The EU cooperation programme in Sierra Leone is presented in the Country Strategy Paper for Sierra Leone which has been developed with the national authorities. The European Union Delegation in Freetown manages cooperation projects developed in the framework of the Country Strategy Paper

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The Challenge:

The European Union Delegation (EUD) to Sierra Leone wanted to promote its Call for Proposals to fund Small Business Enterprises aiming to develop or grow agro-tech initiatives within the country. The EUD contracted PivotPath to provide communications and awareness of the Jobs and Growth Programme funding opportunity, and highlight existing projects within the agro-tech space.

The Agro-Tech call for proposals was designed based on the positive experience gained under the Agro-business Development from Organic Resources (ADORE). This is an initiative funded by the European Union and jointly implemented by the Welthungerhilfe organisation, Moawoma cooperative, Lizard-Earth and Door to Europe companies. In collaboration, the group aimed to support production and processing of organic cacao into chocolate bars made in Sierra Leone. 

The ADORE project will stimulate the sustainable growth of the Sierra Leonean agri-business sector, particularly in Kenema and Kailahun. The project aims to build inclusive partnerships between value chain stakeholders at all levels by linking farmers with the national and international markets.

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The Solution

PivotPath team members traveled to Sierra Leone to conduct interviews and desk research as a basis to better understand the landscape and current communications. The team then crafted a strategy, formulated it into a strategic communications plan and oversaw and conducted the implementation as follows:

  • 4 Video productions featuring Ambassador Vens announcing the call for proposals.
    • A virtual information session that was attended by over 210 interested applicants, and highlights from the EU funded ADORE project. 
  • 11 Newspapers and specialized magazine coverage, social media coverage throughout the campaign initiative, with over 33 publications. 
  • A series of articles written and approved on agriculture innovation and technology development in the world.
    • This included a specific case study in neighbouring countries and in Sierra Leone to illustrate the relevance of the initiative shared across 12 newspapers and magazines.
  • 4 Radio jingles in rotation across 13 radio stations in the country. Jingles in English, Krio, Temne and Mende.

The Results

Due to the following deliverables, the Jobs and Growth Programme had over 8,000 impressions with two months and reached over 224 small business enterprises within the country.

With the successful promotion of the Agro-Tech Development initiative, agriculture can play a vital role in boosting the country’s economic growth. These initiatives can provide sustainable and climate-smart agro-development. In turn, this can improve agriculture efficiency and promote economic self-sufficiency for young (and seasoned) agri-preneurs, particularly women and young adults.

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5 Tips to Increase Stakeholder Engagement For Your Nonprofit

Nonprofit organizations are like complex machines: they involve many moving parts that all rely on each other for the success of the whole. While each element is essential, one key element of a nonprofit’s success is its stakeholders and stakeholder engagement. Without effective stakeholder engagement, a nonprofit risks the loss of funding, support, and development. To ensure that your organization does not risk those losses, refer to these 5 tips to increase stakeholder engagement for your nonprofit. 

#1 Communicate early and often.

Communicating with stakeholders is a basic component of the organization-stakeholder relationship. However, for communication to be effective, it must be early and consistent. Your stakeholders are an essential part of your organization, so make them feel that way by including them early on. When you communicate with your stakeholders early on, they feel important, which leads to more trust and engagement. Make a list of current and potential stakeholders that you need to communicate with at the beginning of projects or events and reach out to them as soon as possible.

In addition to reaching out early, your organization must provide consistent communication to its stakeholders. Continued communication is key in maintaining a trustworthy and supportive relationship. Regularly provide updates on projects and events and ask for feedback throughout the process to ensure that you maintain your relationships with your stakeholders.

#2 Understand the influence of social media.

Many stakeholders rely on social media for information regarding their favorite organizations and potential investments. So, the content your organization puts on social media is not just for your customers or volunteers. To engage stakeholders, create a balanced mix of content that is targeted toward stakeholders and other groups in your audience. Show your current and potential stakeholders that you notice their involvement on social media and that you care about their engagement with your organization. This will allow them to enter the conversation about your organization in a new way. It could also help your organization reach more stakeholders to invest in your work.

#3 Provide a variety of ways for stakeholders to give input.

As mentioned above, involving stakeholders in the conversation and asking for feedback can provide many benefits. People want to provide their input and feel heard, especially when they are investing in your organization. So, make the feedback process effortless for your stakeholders. When sending out updates to stakeholders about projects, attach a survey for them to provide feedback. In addition to this, ask for feedback via social media and in-person interactions. By providing your stakeholders with a variety of ways to share their input, you will strengthen stakeholder relationships, increase continued engagement, and help your organization further develop.

#4 Plan events to attract a diverse group of stakeholders.

Planning special events for stakeholders will do wonders for your stakeholder engagement. These exclusive events will show your stakeholders how much your organization values them. And, will provide opportunities for in-person communications and networking. Events can bring in funds, strengthen stakeholder relationships, promote your organization and mission, and much more. And, if your organization holds a variety of events throughout the year, you can reach more diverse groups of stakeholders. For example, a picnic would be an event that is accessible to all kinds of stakeholders. Other events like sit-down dinners and galas would bring in a different group of stakeholders, including local leaders and politicians. Planning a mix of events is essential for reaching a diverse group of stakeholders while encouraging engagement.

#5 Don’t just inform your stakeholders, involve them. 

A common theme among these tips is that stakeholders should be involved, not just informed. If your stakeholders feel left out of your organization and its efforts, they will lose interest and stop engaging. Your organization can protect against major problems, like an abrupt loss of financial support, by involving stakeholders in your planning and projects instead of only informing. 

When involving stakeholders, work with your organization to find a happy medium of involvement. An appropriate amount of stakeholder involvement will allow for stakeholders to collaborate when desired, but will not rely on their collaboration to complete a project or achieve a goal. Allowing stakeholders the opportunity to create and collaborate with your organization will increase their engagement, strengthen your stakeholder-organization relationships, and benefit your organization in the long run. 

Stakeholder engagement is one of the many important elements that go into running a nonprofit. Refer to these tips for stakeholder engagement, and do not hesitate to reach out for help if all the elements become overwhelming. PivotPath is here to support your organization with our top-notch marketing services and team of talented creatives. Let us take on some of the other work while you put more into what matters: creating lasting relationships with those that support the continuation of your organization and its mission. 

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