An essential part of any digital marketing strategy includes creating relatable and engaging content. Whether you’re just starting out in content creation or have been doing it for years, there will come a time when your content won’t connect with your audience the way you want it to. By understanding why your content isn’t hitting the mark, you can work to improve and upgrade it.
These tell-tale signs that you need to switch up your content creation strategies will help you start understanding how to make your content the best it can be.
You’re repeating the same ideas in every blog
No one likes to hear the same thing over and over again. In digital marketing and content creation, persuasion is key. If you’re repeating the same things in each blog, you risk not only boring your audience, but making them less likely to reach out or come back to view new content.
Instead, try to hone in on a few simple ideas while providing content that will engage your audience.
Traffic is decreasing
Losing followers on social media, decreased engagement or low conversion rates can all be impacted by the content you’re putting out. If you’re seeing a decrease in traffic, it may be a sign your content is getting old.
Trying out different content strategies and new techniques can be a great way to try and increase traffic and visibility. Even if you’re producing great content, it can still lead to less engagement if it’s not hitting home for your audience. Experimenting with different styles of content can help you upgrade your content creation game and promote engagement.
Your content is full of industry jargon and complex terms
Relatability is a key factor in content creation. Chances are, your target audience isn’t limited to industry professionals – it’s everyday people. Using complex terms not only makes your content harder to read, but can make you seem out of touch with your target audience.
Although you want to highlight your achievements in your particular market, do it in a way that’s easy for someone with no industry experience to read. Explain complex topics in simple terms. You may want to consider creating a glossary for readers to refer to – like this blog on SEO terms.
Your social media and website don’t show a clear brand identity
Creating a recognizable brand identity is part of any good content strategy plan. If your content doesn’t show a strong identity, it will be harder for your audience to connect to.
A brand identity isn’t just a catchy phrase or logo, either. Brand identity can include the tone you use in your blogs, a particular color scheme or anything else that sets your content apart from everyone else’s. Creating content that is uniquely yours will make sure you stand out in your audience’s mind. It may also help you attract a wider audience.
You’re not passionate about the content you’re creating
If you don’t care about what you’re creating, it can show in your content. Whether you’ve been creating the same type of content for too long that it’s gotten tedious or boring, or you just don’t feel like you’re creating your best work, it can have an impact on your content.
Branching out with your content creation is one of the best ways to create content that you feel proud of and passionate about. Tie in pop culture or your personal passions to create new and engaging content that entices the audience. After all, if you’re not passionate about your content, how can you expect anyone else to be?
Content creation is vital to expanding your reach and keeping your audience engaged and interested. To create the best content you can, make sure it’s real, recognizable and relatable.
If you’re ready to step up your content creation game, we can help! Check out our content services here and let us know how we can serve you.