Compassion for Peace and Child Survival- Sierra Leone (CPCS-SL or “Compassion”) is a nonprofit specializing in the intervention of humanity through education, advocacy, and rehabilitation in Sierra Leone, West Africa.
Compassion seeks to aid men, women and children in bridging the gap between poverty and sustainable prosperity. To accomplish these objectives the organization relies on their staff’s expertise, donor engagement and execution of targeted programming.
CPCS-SL is an organization at the heart of believing that a wave of kindness can turn into an ocean of contagious goodness. The primary goal is to serve, advocate, educate and provide rehabilitation services in Sierra Leone through global partnerships.
The nonprofit has several ongoing projects focusing on the areas of intervention, concentration and specialization:
Project Learn was the inception of implementations efforts, where CPCS-SL partners with school systems, individuals and social workers to ensure children receive an exceptional education.
As a subset, Project “Women Empowerment” seeks to empower marginalized women by providing a voice in matters that affect their ability to contribute in society. The project also provides educational and financial literacy trainings and provision of livestock for agricultural use.
As an organization, we do not believe nor practice autonomism because we have adopted the age old african proverb that says it takes a village to raise a child. In our case it takes a global community to solve individual problems.
Willietta Gombeh, Founder of CPCS-SL
In 2017, Sierra Leone was devastated by a major flood killing and displacing hundreds of people.
During this time, CPCS-SL increased their online visibility by connecting with donors via social media pages such as Facebook, Instagram, Twitter, and Gofundme. By effectively utilizing these tools, they were able to not only raise funds but gain new donorship and partnership with other local and international organizations.
Within the course of a month, they raised over $5,000. The outpour of donations promoted CPCS-SL to be one of the first responders to this disaster, as well as one of the leaders in the rehabilitation process for these individuals.
In addition to meeting their primary needs (food, clothing, and temporary shelter), CPCS-SL also provided individuals with stipends and medical assistance. CPCS-SL utilized social media as the leading way to engage their partners, recruit new donorship and direct fundings to humanitarian efforts.
The primary mission of nonprofits is to make a positive impact. And brand marketing aids organizations in deepening the impact they make. Willietta and her team have clarified their goals, transformed their mission through the power of storytelling, and utilized social media to align with targeted audiences.
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