Our Work

International Republican Institute

 Storytelling for Democracy

PivotPath partners with the International Republican Institute (IRI) to create compelling visual content in support of the IRI Center for Global Impact’s mission to encourage inclusive politics that are issue-driven and citizen-led. 

PivotPath will ensure the Center for Global Impact has the visual communication and messaging tools it needs to engage policymakers, activists, and the public at large, wherever the work of building (or re-building) democracy is being done. 

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Country: U.S. – Washington, D.C.
Project date: June 2022 – June 2023

European Union & DAI 

Promoting Decentralization in Sierra Leone

For over 45 years, the European Union (EU) has been a key partner supporting development in Sierra Leone. A key sectoral intervention under the 11th European Development Fund (EDF) agreement provides for the establishment of a national project entitled Support to Civil Society and Local Authorities to promote local development in Sierra Leone. The project comprises a 25,000,000 euro grant that aims to improve sustainable local economic development through decentralization by strengthening the capacity of selected civil society and local councils.

Its primary target districts are the 6 local councils which are: Bombali District Council and Falaba District Council Kambia District Council and Karene District Council, Kenema District Council, and Pujehun District Council. 

Fostering engagement between citizens and their government is vital for social change. The Global Objective of the project is to design, coordinate and implement a strategic media, communications and visibility plan that highlights, educates, and engages the general public, strategic partners, and international audiences alike on the EU’s decentralization efforts in Sierra Leone and utilize communication activities and visibility products of demonstrable impact.

Our team will strategically develop a plan blended with digital, traditional, and media communications. This is not only to ensure the impact of EU actions is understood by relevant audiences, but to foster networks with women, youth, students, persons with disabilities, influencers, multipliers, media, business, civil society, and the cultural sector to support the achievement of shared priorities.

Country: Sierra Leone
Project date: April 2022 – October 2023

European Union & DAI 

Maximizing the visibility of Good Governance in Sierra Leone

Fostering engagement between citizens and their government is vital for social change. Starting January 2022, the Global Objective of this project is to design, coordinate and implement the communication and visibility plan of the Governance project and utilize communication activities and visibility products of demonstrable impact.

Our team will strategically develop a plan blended with digital, traditional, and media communications to ensure the European Union’s achievements in Sierra Leone are not only noticed but that the organization’s impact is understood and embraced.

Country: Sierra Leone
Project date: January 2022 – October 2023

DeKalb County Government – Georgia

Educating and Engaging  Refugees and Immigrant Communities through COVID-19 Vaccination Video Animation

It's Up to You!
Language: English

It's Up to You!
Language: French

It's Up to You!
Language: Swahili

It's Up to You!
Language: Arabic

PivotPath has partnered with the DeKalb County Board of Health to increase public awareness of the importance of COVID-19 vaccination and ways to prevent COVID-19 infections, and to facilitate community discussions to address barriers and concerns about COVID-19 vaccination to DeKalb County’s African American residents, especially those 45-65 of age. 

With our 10+ years of experience working with immigrants and refugees in Clarkston, Georgia, we will develop an animation video themed “It’s Up to Us” that will be translated into the 4 major languages within this respective population: English, French, Arabic, Amharic and Swahili.

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County: United States (Georgia) |     Project date: December 2021 – Sept 2023

Suffolk County Government – New York

Partnering with the Suffolk County Campaign Finance Board to Promote a Leveled Playing Field for Anyone to Run for Office

In 2017 Suffolk County passed Charter Law 42, a matching grant fund program that provides public funds to County citizens in an equitable and transparent way. The County’s landmark program empowers everyday citizens to run for city office by providing them with campaign finance supports from their community, mitigating the limitations of access to wealth or special interest groups, providing threshold requirements, spending limits and strictly ensuring enforced reporting requirements are met.

In partnership and support of the Suffolk County CFB, PivotPath provides promotion efforts to increase the visibility and communications of Suffolk County’s campaign matching fund program to engage, educate, and empower grassroots citizens by providing them with the opportunity to become an agent of change in the county through a political leadership role.

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Country: United States (New York)   |     Project date: September 2021 – December 2023

Finor X, Freetown City Council, & Greenstand

Promoting Reforestation and Breakthrough TreeTracking Technology in Sierra Leone | Bloomberg Award Winner

 

The Freetown the Treetown Initiative is a tree planting campaign organized by the Freetown City Council, Government of Sierra Leone, Greenstand, the World Bank, and environmentally-friendly fashion technology line Finor X. This project concept started in 2018 after a devastating mudslide in 2017, due to climate change and deforestation, took the lives of thousands within the capital city.

In partnership with PivotPath, the Freetown the Treetown campaign aims to plant and grow one million trees in Freetown, Sierra Leone by December 2022 while educating the general public on ways they can positively contribute towards a healthier and more sustainable community. PivotPath developed a strategic marketing and communications plan, social media plan, and attractive social graphics to elevate the campaign’s visibility across multiple audiences.

Country: Sierra Leone
Project date: July 2021 – December 2021

Gwinnett County Government – Board of Commissioners

Strategic Planning for Gaining Constituent Feedback “How am I doing?”

PivotPath partnered with the Gwinnett County Board of Commissioners to increase stakeholder participation and awareness, provide County district information to the public, enable more citizens to engage with elected officials, strengthen the role of small contributors, reduce the potential for perceived corruption, and enhance/restore voter confidence in the electoral process by utilizing communication activities and visibility products of demonstrable impact.

The successful promotion efforts that increase the visibility and communications of County’s Commissioners will empower citizens, especially women, immigrants, and those in the LGBTQI community, by providing them with the opportunity to learn more about their County Commissioners and become agents of change in the county. 

To promote transparency and strengthen trust between Gwinnett County Commissioners and County residents, the PivotPath team developed a strategic interactive public engagement plan for commissioner/constituent feedback.

Country: United States (Georgia) 
Project date: Aug 2021 – Oct 2021

European Union 

Maximizing Engagement of Agri-technology Entrepreneurs in Sierra Leone 

Agriculture plays a vital role in boosting the country’s economic growth. This sector provides sustainable and climate-smart agro-development, improving agriculture efficiency and promoting economic self-sufficiency for young (and seasoned) agri-preneurs— especially women. 

The PivotPath team was contracted to ensure maximum visibility of the EU’s grant funding for agro-technology initiatives in Sierra Leone. With our campaign, the European Union reached over 224 agri-tech entrepreneurs in Sierra Leone.

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Country: Sierra Leone
Project date: January 2021 – October 2021

Centers for Disease Control and Prevention (CDC) Federal Credit Union

CDC Federal Credit Union has been open since 1949. It is the 13th largest credit union in Georgia with assets totaling $341.72 million and providing banking services to more than 20,000 members.

The long standing financial institution wanted to reestablish and better understand the lending needs of their constituents causing a loss of market share.

PivotPath conducted focus groups and individual interviews with staff, members and non-members from the community. The insights revealed from this research aided PivotPath in developing a marketing strategy for the credit union. 

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Country: United States (Atlanta, Georgia)
Project date: November 2020 – February 2021

LaunchPad Africa

Developing Business Accelerator Programming to Equip Africa’s Emerging Leaders

PivotPath created and spearheaded the development of LaunchPad Africa‘s piloted Business Accelerator program. Launchpad Africa is a DC-based non-profit with a mission to support African Entrepreneurs in launching and growing sustainable businesses by equipping and empowering them with the tools and resources necessary to be profitable.

Within 3 months, we created and designed the 16-module curricula, toolkits, and respective training materials for each module. We also developed the business accelerator manual and TOR samples for program sustainability.

Country: United States (Washington D.C.) & Sierra Leone
Project date: May 2021 – Sept 2021

GeriatRx

Powering the Next Generation of Geriatrics Consultants in the South

Through enhanced branding, PivotPath supported GeriatRx’s commitment to providing families with peace of mind through high quality evidence-based medication management for geriatric populations in North Carolina.

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Country: United States (North Carolina)
Project date: Oct 2020 – Oct 2021

Phixaa

Through enhanced branding, PivotPath supported U.S. and Nigerian emerging technology firm Phixaa.

Country: United States & Nigeria 

Project date: Jan 2021

SQ Ingredients

SQ Ingredients is an emerging supplement manufacturer providing high quality patented ingredients. They are a cGMP (Current Good Manufacturing Practice – created by the FDA) recognized trusted leader in contract manufacturing for private label and Nutraceutical products with plants based in California.

PivotPath provided SQ Ingredients with logo/branding elements and branding guidelines for trademarks, brand visibility and brand consistency.

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Country: United States (California)
Project date: July 2020 – Sept 2021

Freetown City Council

Informing Citizens on COVID-19 Procedures and Maximizing Awareness

The Freetown City Council requested visual design graphics to promote safe, healthy measures for the residents of Freetown to limit and prevent the spread of the coronavirus. PivotPath designed attractive graphics including the Mayor of Freetown, local residents, and content in English and Krio, the main language in the city. This strategy-building phase set the direction for the design work to come.

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Country: Sierra Leone
Project date: March 2020 – October 2020

Illinois Green Alliance

The Illinois Green Alliance is a membership driven, non-profit that works to promote green buildings and sustainable communities. The organization believes that green infrastructure is key to strengthening neighborhoods and improving the quality of life for everyone, and is the Illinois local affiliate of the U.S. Green Building Council.

The Illinois Green Alliance’s annual GreenBuilt Home tour brought thousands of Chicagoans out to view green buildings in an attempt to implement green initiatives across the city and state. With the emergence of COVID-19, most organizations have had to make adjustments with how they conduct events. PivotPath provided the organization with graphic design and paid social media services—resulting in the organization’s highest turn out in history.

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Country: United States (Illinois)
Project date: May 2020 – Oct 2020

Fambul Tik

PivotPath embraces and enhances the “Family Tree” with Sierra Leone’s Fambul Tik heritage tours.

Fambul Tik in Krio, lingua franca of Sierra Leone, means Family Tree, in English.  The nonprofit develop relationships with descendants of Sierra Leone around the world and engage them in meaningful activities. 

In 2019, PivotPath helped Fambul Tik establish a brand identity and voice that is memorable, and aided in creating a historical moment by promoting the largest heritage tour the country of Sierra Leone had ever seen.

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Country: United States (WashiNgton D.C.) & Sierra Leone
End date: August 2019 – January 2020

Ames Brook

Promoting New Hampshire’s Pristine Lake Region

When it came to the transition, Ames Brook leadership sought to maximize value for the long term through increased visibility and enhanced branding. With this, the campground would position themselves better than the competition by enhancing their digital presence. 

Ames Brook Campground is centrally located in the heart of the Lakes and White Mountains. PivotPath provided branding services to the newly revamped campground, bringing its digital presence to life.

PivotPath implemented consistent branding with a new logo, an updated website. We also conducted Adwords campaigns to add intrinsic value to the company. 

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Country: United States (New Hampshire)
Project date: January 2020 – August 2020

Bloat No More

Combatting Diseases and Obesity by Promoting Health Lifestyles—Naturally 

Bloat No More’s mission is to help consumers become more aware of the ingredients they are putting into their bodies to prevent reduce diseases and obesity. Health and wellness is a mission we also strive for.

PivotPath developed a branding strategy for Bloat No More that included logo design and branding guidelines. Through the strategy development process we helped Bloat No More develop their mission statement, scope of capabilities, define the competition, website and blog content and develop a vision for the future. This strategy-building phase set the direction for the design work to come. PivotPath also provides email marketing services to the brand.

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Country: United States (California)
Project date: Ongoing since April 2020

Benergy Management & Consulting

Paving the Way for Construction in West Africa

Benergy Management & Consulting (BMC) provides professional and local partner solutions in the development of generation, transmission, distribution, demand management and Control Solutions across West Africa.

With a capabilities brochure and new branding collateral developed by PivotPath, Benergy Management & Consulting (BMC) is ready to transform communities across West Africa.

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Country: Sierra Leone
Project date: January 2020 – April 2020

Guzel Kadin

Promoting Holistic Wellness from the Inside Out

Inner and outer health and wellness is what Guzel Kadin stands for. Meaning “Beautiful Woman” in Turkish, this brand embodies its purpose in creating a relaxing environment and relief from daily stresses.

Guzel Kadin is a health and wellness product manufacturer and spa located in the Lagos, Nigeria. Guzel Kadin wanted to promote their natural health products to set them apart in an already inundated marketplace.

Through the strategy brand development process, PivotPath helped the brand develop sales literature for to promote the spa and natural products. identify ideal customers (targeted audience), and develop a vision for the future. 

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Country: Nigeria
Project date: May 2019 – August 2019

HillTopp Homes

Realtor Marketing for Homebuilders Made Easy

HillTopp Homes is a new real estate company located in the Atlanta Metropolitan area. The brand needed a branding strategy to build credibility and visibility to set them apart in an already inundated marketplace. 

PivotPath developed a branding strategy for HillTopp Homes that included logo design and a landing page. Through the strategy development process we helped HillTopp Homes develop their mission statement, scope of capabilities, define the competition, identify ideal customers (targeted audience), and develop a vision for the future. This strategy-building phase set the direction for the design work to come.

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Country: United States (Georgia)
Project date: January 2019 – March 2019

SolisLabs

Combatting Diseases and Obesity by Promoting Health Lifestyles—Naturally 

SolisLabs is the leading manufacturer of dietary supplements. They are a cGMP (Current Good Manufacturing Practice – created by the FDA) recognized trusted leader in contract manufacturing for private label and Nutraceutical products with plants in Atlanta, Georgia,and San Diego, California.

They provided high-end manufacturing and marketing of dietary supplements to their customers, but did not invest the same efforts into their own marketing strategies. They required a higher digital presence to elevate them in the marketplace.

PivotPath created and developed organic strategies for SolisLabs social media which included engagement, keyword and hashtag research and posting, sharing trending industry topics, blogs with backlinks for SEO, and influencer campaign development to assist in bringing more prospects to the table. The PivotPath team also updated the website copy to resonate with buyers, and implemented effective email campaigns to increase conversions. 

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Country: United States (California)
Project date: July 2018 – January 2021

Harris Computer – Core Technology

Strengthening U.S. Public Safety Agencies With Leading Technology Solutions

Core Technology, a business unit of Harris Computers, is the leading public safety software company located in Lansing, Michigan. The company has been in business 39 years, has 114 data exchange systems, and works with over 600 law enforcement agencies. Their software aids law enforcement agencies in getting critical data to officers on-demand allowing users to make informed decisions. It also provides data exchange to allow better agency-wide communication.

Core Technology strongly believed they lacked a strong online presence with an antiquated website and minimal digital marketing efforts.  They were looking for ways to increase their online marketing presence to take their business to the next level. We pivoted their path.

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Country: United States (Michigan)
Project date: July 2018 – Present

Harris Computer – Global Public Safety, JailTracker & Dynamic Imaging

Strengthening U.S. Public Safety Agencies With Leading Technology Solutions

Global Public Safety (GPS) and JailTracker are the nation’s leading public safety software companies. These two entities are sister companies under the Harris Computer Corporation. Global Public Safety has been in business 20 years and services over 750 public safety agencies in 28 states. Their software solutions supports law enforcement agencies of all kinds. JailTracker is a product of GPS, and is the industry’s leading jail management solution. It’s a proven system that has been successfully deployed and supports hundreds of jails nationwide.

Global Public Safety and JailTracker software found challenges in reaching target audiences, a lack of customer retention, and inconsistent branding to recreate loyalty and trust. They sought a solution to generate and nurture leads in a much more strategic and structured way.

PivotPath assisted with creating a strategic brand narrative, increasing top of mind awareness, and cultivating prospects that resulted in higher sales and revenues. 

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Country: United States (Oklahoma & Kentucky)
Project date: July 2018 – Present