PivotPath has partnered with the Dekalb County Board of Health to increase public awareness of the importance of COVID-19 vaccination and ways to prevent COVID-19 infections, and to facilitate community discussions to address barriers and concerns about COVID-19 vaccination to Dekalb County’s African American residents, especially those 45-65 of age.
County: United States (Georgia) | Project date: December 2021 – Present
In 2017 the Suffolk County passed the Charter Law 42, a matching grant fund program that provides public funds to County citizens in an equitable and transparent way. The County’s landmark program empowers everyday citizens to run for city office by providing them with campaign finance supports from their community, mitigating the limitations of access to wealth or special interest groups, providing threshold requirements, spending limits and strictly ensuring enforced reporting requirements are met.
In partnership and support of the Suffolk County CFB, PivotPath provides promotion efforts to increase the visibility and communications of Suffolk County’s campaign matching fund program to engage, educate, and empower grassroots citizens by providing them with the opportunity to become an agent of change in the county through a political leadership role.
Country: United States (New York) | Project date: September 2021 – Present
The Freetown the Treetown Initiative is a tree planting campaign organized by the Freetown City Council, Government of Sierra Leone, Greenstand, the World Bank, and environmentally-friendly fashion technology line Finor X. This project concept started in 2018 after a devastating mudslide in 2017, due to climate change and deforestation, took the lives of thousands within the capital city.
In partnership with PivotPath, the Freetown the Treetown campaign aims to plant and grow one million trees in Freetown, Sierra Leone by December 2022 while educating the general public on ways they can positively contribute towards a healthier and more sustainable community. PivotPath developed a strategic marketing and communications plan, social media plan, and attractive social graphics to elevate the campaign’s visibility across multiple audiences.
PivotPath partnered with the Gwinnett County Board of Commissioners to increase stakeholder participation and awareness, provide County district information to the public, enable more citizens to engage with elected officials, strengthen the role of small contributors, reduce the potential for perceived corruption, and enhance/restore voter confidence in the electoral process by utilizing communication activities and visibility products of demonstrable impact.
The successful promotion efforts that increase the visibility and communications of County’s Commissioners will empower citizens, especially women, immigrants, and those in the LGBTQI community, by providing them with the opportunity to learn more about their County Commissioners and become agents of change in the county.
To promote transparency and strengthen trust between Gwinnett County Commissioners and County residents, the PivotPath team developed a strategic interactive public engagement plan for commissioner/constituent feedback.
Country: United States (Georgia)
Project date: Aug 2021 – Oct 2021
The mission of PivotPath, in partnership with the European Union Delegation to Sierra Leone, is to ensure maximum exposure of agro-technology initiatives in Sierra Leone through a successful receipt of the Delegation’s Call for Proposals.
With the successful promotion of the Agro-Tech Development initiative, agriculture can play a vital role in boosting the country’s economic growth, providing sustainable and climate-smart agro-development, improving agriculture efficiency and promoting economic self-sufficiency for young (and seasoned) agri-preneurs, particularly women.
Country: Sierra Leone
Project date: January 2021 – October 2021
CDC Federal Credit Union has been open since 1949. It is the 13th largest credit union in Georgia with assets totaling $341.72 million and providing banking services to more than 20,000 members.
The long standing financial institution wanted to reestablish and better understand the lending needs of their constituents causing a loss of market share.
PivotPath conducted focus groups and individual interviews with staff, members and non-members from the community. The insights revealed from this research aided PivotPath in developing a marketing strategy for the credit union.
Global Public Safety (GPS) and JailTracker are the nation’s leading public safety software companies. These two entities are sister companies under the Harris Computer Corporation. Global Public Safety has been in business 20 years and services over 750 public safety agencies in 28 states. Their software solutions supports law enforcement agencies of all kinds. JailTracker is a product of GPS, and is the industry’s leading jail management solution. It’s a proven system that has been successfully deployed and supports hundreds of jails nationwide.
Global Public Safety and JailTracker software found challenges in reaching target audiences, a lack of customer retention, and inconsistent branding to recreate loyalty and trust. They sought a solution to generate and nurture leads in a much more strategic and structured way.
PivotPath assisted with creating a strategic brand narrative, increasing top of mind awareness, and cultivating prospects that resulted in higher sales and revenues.
Core Technology, a business unit of Harris Computers, is the leading public safety software company located in Lansing, Michigan. The company has been in business 39 years, has 114 data exchange systems, and works with over 600 law enforcement agencies. Their software aids law enforcement agencies in getting critical data to officers on-demand allowing users to make informed decisions. It also provides data exchange to allow better agency-wide communication.
Core Technology strongly believed they lacked a strong online presence with an antiquated website and minimal digital marketing efforts. They were looking for ways to increase their online marketing presence to take their business to the next level. We pivoted their path.
In Summer 2021, our team created and spearheaded the development of LaunchPad Africa‘s piloted Business Accelerator program. Launchpad Africa is a DC-based non-profit with a mission to support African Entrepreneurs in launching and growing sustainable businesses by equipping and empowering them with the tools and resources necessary to be profitable.
Within 3 months, we created and designed the 16-module curricula, toolkits, and respective training materials for each module. We also developed the business accelerator manual and TOR samples for program sustainability.
Country: United States (Washington D.C.) & Sierra Leone
Project date: May 2021 – Sept 2021
Through enhanced branding, PivotPath supported GeriatRx’s commitment to providing families with peace of mind through high quality evidence-based medication management for geriatric populations in North Carolina.
SQ Ingredients is an emerging supplement manufacturer providing high quality patented ingredients. They are a cGMP (Current Good Manufacturing Practice – created by the FDA) recognized trusted leader in contract manufacturing for private label and Nutraceutical products with plants based in California.
The company sought branding guidelines and customized logos for trademarks, brand visibility and brand consistency.
The Freetown City Council requested visual design graphics to promote safe, healthy measures for the residents of Freetown to limit and prevent the spread of the coronavirus. PivotPath designed attractive graphics including the Mayor of Freetown, local residents, and content in English and Krio, the main language in the city. This strategy-building phase set the direction for the design work to come.
The Illinois Green Alliance is a membership driven, non-profit that works to promote green buildings and sustainable communities. The organization believes that green infrastructure is key to strengthening neighborhoods and improving the quality of life for everyone, and is the Illinois local affiliate of the U.S. Green Building Council.
The Illinois Green Alliance’s annual GreenBuilt Home tour brought thousands of Chicagoans out to view green buildings in an attempt to implement green initiatives across the city and state. With the emergence of COVID-19, most organizations have had to make adjustments with how they conduct events. The Illinois Green Alliance needed to promote the event in a strategic manner to avoid losing the interest and support of those who may not have been as thrilled about virtual tours.
Fambul Tik in Krio, lingua franca of Sierra Leone, means Family Tree, in English. The nonprofit develop relationships with descendants of Sierra Leone around the world and engage them in meaningful activities. PivotPath embraces and enhances the “Family Tree” with Sierra Leone’s Fambul Tik heritage tours.
Country: United States (WashiNgton D.C.) & Sierra Leone
End date: February 2020 – September 2020
When it came to the transition, Ames Brook leadership sought to maximize value for the long term through increased visibility and enhanced branding. With this, the campground would position themselves better than the competition by enhancing their digital presence.
Ames Brook Campground is centrally located in the heart of the Lakes and White Mountains. PivotPath provided branding services to the newly revamped campground, bringing its digital presence to life.
Bloat No More’s mission is to help consumers become more aware of the ingredients they are putting into their bodies to prevent reduce diseases and obesity. Health and wellness is a mission we also strive for.
PivotPath developed a branding strategy for Bloat No More that included logo design and branding guidelines. Through the strategy development process we helped Bloat No More develop their mission statement, scope of capabilities, define the competition, website and blog content and develop a vision for the future. This strategy-building phase set the direction for the design work to come. PivotPath also provides email marketing services to the brand.
Benergy Management & Consulting (BMC) provides professional and local partner solutions in the development of generation, transmission, distribution, demand management and Control Solutions across West Africa.
With a capabilities brochure and new branding collateral developed by PivotPath, Benergy Management & Consulting (BMC) is ready to transform communities across West Africa.
Man’s Pride’s goal is to help their customers gain control of their physical energy and performance. The company believes our bodies deserve the best that nature has to offer, and want to make sure we get it. PivotPath supercharged Man’s Pride’s branding and digital presence.
Inner and outer health and wellness is what Guzel Kadin stands for. Meaning “Beautiful Woman” in Turkish, this brand embodies its purpose in creating a relaxing environment and relief from daily stresses.
Guzel Kadin is a health and wellness product manufacturer and spa located in the Lagos, Nigeria. Guzel Kadin wanted to promote their natural health products to set them apart in an already inundated marketplace.
Through the strategy brand development process, PivotPath helped the brand develop sales literature for to promote the spa and natural products. identify ideal customers (targeted audience), and develop a vision for the future.
HillTopp Homes is a new real estate company located in the Atlanta Metropolitan area.
The brand needed a branding strategy to build credibility and visibility to set them apart in an already inundated marketplace.
PivotPath developed a branding strategy for HillTopp Homes that included logo design and a landing page. Through the strategy development process we helped HillTopp Homes develop their mission statement, scope of capabilities, define the competition, identify ideal customers (targeted audience), and develop a vision for the future. This strategy-building phase set the direction for the design work to come.
SolisLabs is the leading manufacturer of dietary supplements. They are a cGMP (Current Good Manufacturing Practice – created by the FDA) recognized trusted leader in contract manufacturing for private label and Nutraceutical products with plants in Atlanta, Georgia,and San Diego, California.
They provided high-end manufacturing and marketing of dietary supplements to their customers, but did not invest the same efforts into their own marketing strategies. They required a higher digital presence to elevate them in the marketplace.
PivotPath created and developed organic strategies for SolisLabs social media which included engagement, keyword and hashtag research and posting, sharing trending industry topics, blogs with backlinks for SEO, and influencer campaign development to assist in bringing more prospects to the table. The PivotPath team also updated the website copy to resonate with buyers, and implemented effective email campaigns to increase conversions.