Your brand is what people talk about when you’re not around. Branding and communications are the process an organization/company embarks upon to change, refine or improve what people are saying.
These projects share how the PivotPath process has helped U.S and West African communities pivot for a better future.
Our experience covers visibility and communications awareness; economic growth and livelihoods; governance, policy and institutional development and growth; COVID-19 awareness; brand awareness and market expansion.
Recent projects include:
European Union Delegation to Sierra Leone
The mission of PivotPath, in partnership with the European Union Delegation to Sierra Leone, is to ensure maximum exposure of agro-technology initiatives in Sierra Leone through a successful receipt of the Delegation’s Call for Proposals. In partnership with the European Union, we feel confident in our ability to effectively develop communications and resources that will resonate with multi-level audiences. With the successful promotion of the Agro-Tech Development initiative, agriculture can play a vital role in boosting the country’s economic growth, providing sustainable and climate-smart agro-development, improving agriculture efficiency and promoting economic self-sufficiency for young (and seasoned) agri-preneurs, particularly women.
Country: Sierra Leone
End date: January 2022
Centers for Disease Control (CDC) Federal Credit Union
CDC Federal Credit Union has been open since 1949. It is the 13th largest credit union in Georgia with assets totaling $341.72 million and providing banking services to more than 20,000 members.
The long standing financial institution wanted to reestablish and better understand the lending needs of their constituents causing a loss of market share.
PivotPath conducted focus groups and individual interviews with staff, members and non-members from the community. The insights revealed from this research aided PivotPath in developing a marketing strategy for the credit union.
Through enhanced branding, PivotPath supported GeriatRx’s commitment to providing families with peace of mind through high quality evidence-based medication management for our most vulnerable patients, the elderly.
Freetown City Council
The Freetown City Council requested visual design graphics to promote safe, healthy measures for the residents of Freetown to limit and prevent the spread of the coronavirus. PivotPath designed attractive graphics including the Mayor of Freetown, local residents, and content in English and Krio, the main language in the city. This strategy-building phase set the direction for the design work to come.
Illinois Green Alliance
The Illinois Green Alliance is a membership driven, non-profit that works to promote green buildings and sustainable communities. The organization believes that green infrastructure is key to strengthening neighborhoods and improving the quality of life for everyone, and is the Illinois local affiliate of the U.S. Green Building Council.
The Illinois Green Alliance’s annual GreenBuilt Home tour brought thousands of Chicagoans out to view green buildings in an attempt to implement green initiatives across the city and state. With the emergence of COVID-19, most organizations have had to make adjustments with how they conduct events. The Illinois Green Alliance needed to promote the event in a strategic manner to avoid losing the interest and support of those who may not have been as thrilled about virtual tours.
Fambul Tik in Krio, lingua franca of Sierra Leone, means Family Tree, in English. The nonprofit develop relationships with descendants of Sierra Leone around the world and engage them in meaningful activities. PivotPath embraces and enhances the “Family Tree” with Sierra Leone’s Fambul Tik heritage tours.
When it came to the transition, Ames Brook leadership sought to maximize value for the long term through increased visibility and enhanced branding. With this, the campground would position themselves better than the competition by enhancing their digital presence.
Ames Brook Campground is centrally located in the heart of the Lakes and White Mountains. PivotPath provided branding services to the newly revamped campground, bringing its digital presence to life.
SQ Ingredients is an emerging supplement manufacturer providing high quality patented ingredients. They are a cGMP (Current Good Manufacturing Practice – created by the FDA) recognized trusted leader in contract manufacturing for private label and Nutraceutical products with plants based in California.
The company sought branding guidelines and customized logos for trademarks, brand visibility and brand consistency.
Bloat No More
Bloat No More’s mission is to help consumers become more aware of the ingredients they are putting into their bodies to prevent reduce diseases and obesity. Health and wellness is a mission we also strive for.
PivotPath developed a branding strategy for Bloat No More that included logo design and branding guidelines. Through the strategy development process we helped Bloat No More develop their mission statement, scope of capabilities, define the competition, website and blog content and develop a vision for the future. This strategy-building phase set the direction for the design work to come. PivotPath also provides email marketing services to the brand.
Benergy Management & Consulting
Benergy Management & Consulting (BMC) provides professional and local partner solutions in the development of generation, transmission, distribution, demand management and Control Solutions across West Africa.
With a capabilities brochure and new branding collateral developed by PivotPath, Benergy Management & Consulting (BMC) is ready to transform communities across West Africa.
Man’s Pride’s goal is to help their customers gain control of their physical energy and performance. The company believes our bodies deserve the best that nature has to offer, and want to make sure we get it. PivotPath supercharged Man’s Pride’s branding and digital presence.
Inner and outer health and wellness is what Guzel Kadin stands for. Meaning “Beautiful Woman” in Turkish, this brand embodies its purpose in creating a relaxing environment and relief from daily stresses.
Guzel Kadin is a health and wellness product manufacturer and spa located in the Lagos, Nigeria. Guzel Kadin wanted to promote their natural health products to set them apart in an already inundated marketplace.
Through the strategy brand development process, PivotPath helped the brand develop sales literature for to promote the spa and natural products. identify ideal customers (targeted audience), and develop a vision for the future.
HillTopp Homes is a new real estate company located in the Atlanta Metropolitan area.
The brand needed a branding strategy to build credibility and visibility to set them apart in an already inundated marketplace.
PivotPath developed a branding strategy for HillTopp Homes that included logo design and a landing page. Through the strategy development process we helped HillTopp Homes develop their mission statement, scope of capabilities, define the competition, identify ideal customers (targeted audience), and develop a vision for the future. This strategy-building phase set the direction for the design work to come.
Core Technology, a business unit of Harris Computers, is the leading public safety software company located in Lansing, Michigan. The company has been in business 39 years, has 114 data exchange systems, and works with over 600 law enforcement agencies. Their software aids law enforcement agencies in getting critical data to officers on-demand allowing users to make informed decisions. It also provides data exchange to allow better agency-wide communication.
Core Technology strongly believed they lacked a strong online presence with an antiquated website and minimal digital marketing efforts. They were looking for ways to increase their online marketing presence to take their business to the next level.
SolisLabs is the leading manufacturer of dietary supplements. They are a cGMP (Current Good Manufacturing Practice – created by the FDA) recognized trusted leader in contract manufacturing for private label and Nutraceutical products with plants in Atlanta, Georgia,and San Diego, California.
They provided high-end manufacturing and marketing of dietary supplements to their customers, but did not invest the same efforts into their own marketing strategies. They required a higher digital presence to elevate them in the marketplace.
PivotPath created and developed organic strategies for SolisLabs social media which included engagement, keyword and hashtag research and posting, sharing trending industry topics, blogs with backlinks for SEO, and influencer campaign development to assist in bringing more prospects to the table. The PivotPath team also updated the website copy to resonate with buyers, and implemented effective email campaigns to increase conversions.
Global Pubic Safety & JailTracker
Global Public Safety and JailTracker are the nation’s leading public safety software companies. These two entities are sister companies under the Harris Computer Corporation. Global Public Safety has been in business 20 years and services over 750 customers in 28 states. Their software solutions supports law enforcement agencies of all kinds. JailTracker is a product of GPS, and is the industry’s leading jail management solution. It’s a proven system that has been successfully deployed and supports hundreds of jails nationwide.
Global Public Safety and JailTracker software found challenges in reaching target audiences, a lack of customer retention, and inconsistent branding to recreate loyalty and trust. They sought a solution to generate and nurture leads in a much more strategic and structured way.
PivotPath assisted with creating a consistent narrative, increasing online traffic, and generating leads that resulted in higher sales and revenues.