If you’re in the realm of marketing, chances are you’ve heard the term SEO before. If you’re not savvy with technology or aren’t as engaged in the digital side of marketing, the concept of SEO and the many facets of it can be overwhelming, to say the least.  Understanding the terms and basic ideas of SEO is essential to marketing in today’s digital world. Luckily, once you get past all of the industry jargon and

If you’re looking for a content marketing agency, the vast amount of companies and services that they provide can seem overwhelming, to say the least. Luckily, there are a few tell-tale signs of a good and reputable agency that you can be on the lookout for when considering which company to work with. 1. A Good Website & Social Media Presence The first thing you may come across when looking for an agency is their

Social media is a powerful tool that, if utilized properly, can promote your institution. Studies show that Generation Z is more connected to social media than any other generation before them. Making sure your institution has a recognizable and relatable social media presence can give students a glimpse into what life is like at your institution and potentially show them that your institution is the right fit for them. But attracting potential students isn’t as

In the beginning months of 2020, the COVID-19 outbreak has changed the world – and business operations – in ways we never expected. In this uncertain time, everything feels risky. People are losing their jobs, vulnerable businesses are shuttering their doors permanently, and no one has answers. In short, it seems like the worst time possible to take risks.  However, though COVID-19 is changing the business world, not all of these changes are necessarily bad.

This year, about 155 million people listen to podcasts every week. Podcasts are transforming how people gain and retain information. You can listen to podcasts while exercising, driving to work, or simply listening for leisure. Now that you have that in mind, it is important to understand how this form of digital marketing can boost your brand. What is a Podcast? A podcast is an audio program that consists of a series of episodes that