Social media is a large part of everyday life, even more so now that COVID-19 has taken away the ability to connect in person. People are beginning to rely on social media platforms to make meaningful and impactful connections. This can be intimidating for businesses. Promoting a brand on social media is difficult enough, but relying on social media platforms for all communication with your audience is a new challenge. Many businesses are scrambling with

At a time when travel restrictions are implemented, cities and towns are frantically searching for ways to increase tourism. The internet is filled with travel guides and firsthand accounts of visitors detailing their experiences. It’s more difficult to come across tips from a local—someone who knows the ins and outs of the area. Unfortunately, we don’t all have the luxury of knowing someone within our destination’s limits. Consider these five tips when communicating your community’s

Marketing for a nonprofit organization can be difficult. Usually, there is little to no money set aside for marketing efforts. Because of this, it is crucial to use resources that are naturally present. Here, we outline marketing strategies you can use that are accessible and inventive. A tight budget calls for unique solutions; let’s get creative!  Reach out to resources in your community One of the best resources for a nonprofit to use is its

Did you know that in most cases, customer loyalty is worth more than the price of a single purchase? That is because marketers are fervent to meet the needs of their customers at a high degree. How do marketers make that happen? Well, one thing to consider is that marketers continuously do research on consumer behavior. Yes, you want to sell a product, but adding value to your customers’ lives hits one out of the

There’s no denying that the holiday season is going to look a little different this year – from Zoom holiday get-togethers to Black Friday being primarily online. We’re all adapting to a new normal, and that includes new holiday marketing strategies. Marketing strategies during COVID-19 have changed drastically. There’s a much larger push for online shopping and virtual events. Additionally, there is an added urgency to advertise these events on social media and other digital

There’s no denying that social media and the digital age that we’re in has negatively affected mental health. Time and time again, studies show a negative correlation between mental health and social media, especially with the younger generations. Whether you’re a content creator or marketing specialist, chances are the marketing tactics you use are related to psychology. Marketing can contribute positively or negatively to your audience’s mental health and wellbeing. Knowing what psychological tricks in