There’s no denying that the holiday season is going to look a little different this year – from Zoom holiday get-togethers to Black Friday being primarily online. We’re all adapting to a new normal, and that includes new holiday marketing strategies. Marketing strategies during COVID-19 have changed drastically. There’s a much larger push for online shopping and virtual events. Additionally, there is an added urgency to advertise these events on social media and other digital

There’s no denying that social media and the digital age that we’re in has negatively affected mental health. Time and time again, studies show a negative correlation between mental health and social media, especially with the younger generations. Whether you’re a content creator or marketing specialist, chances are the marketing tactics you use are related to psychology. Marketing can contribute positively or negatively to your audience’s mental health and wellbeing. Knowing what psychological tricks in

An essential part of any digital marketing strategy includes creating relatable and engaging content. Whether you’re just starting out in content creation or have been doing it for years, there will come a time when your content won’t connect with your audience the way you want it to. By understanding why your content isn’t hitting the mark, you can work to improve and upgrade it.  These tell-tale signs that you need to switch up your

If you’re in the realm of marketing, chances are you’ve heard the term SEO before. If you’re not savvy with technology or aren’t as engaged in the digital side of marketing, the concept of SEO and the many facets of it can be overwhelming, to say the least.  Understanding the terms and basic ideas of SEO is essential to marketing in today’s digital world. Luckily, once you get past all of the industry jargon and

If you’re looking for a content marketing agency, the vast amount of companies and services that they provide can seem overwhelming, to say the least. Luckily, there are a few tell-tale signs of a good and reputable agency that you can be on the lookout for when considering which company to work with. 1. A Good Website & Social Media Presence The first thing you may come across when looking for an agency is their