Insights

The past year has welcomed several unprecedented challenges. Towns and cities are among some of the most vulnerable victims to the COVID-19 pandemic. However, despite these challenges, there are things you can do to help your community thrive. Continue reading this survival guide to ensure that your municipality is doing

Happy April and International Customer Loyalty Month! International Customer Loyalty Month is an extremely important month for organizations and businesses to make an extra effort when creating a loyal customer base. Customer loyalty is essential to any business, as it can increase revenue, drive repeat business, and defend against competitors. 

A logo largely defines how consumers will perceive a brand. In other words, it can make or break a brand’s success. Here are five signs that your agency needs a new logo ASAP. It doesn’t reflect who you are. Branding is the representation of your agency as a personality. An

In marketing, it’s our job to communicate to our audience, inform them, and engage them, right? Yes, but there is more to it. As marketers, a large part of our job is listening. Effectively listening to an audience is essential to the growth of any organization or business. It helps

Advancements in technology, coupled with shifts in consumer trends, can threaten a brand’s sustainability. The future is inevitable. However, there are ways to embrace the changes that accompany it. Keep reading to find out how to make a brand future-proof.  Be relevant. An audience analysis is an examination of a

When developing a spring marketing plan, you may notice that there is not a lot going on during this time of the year. With the passing of several major winter holidays and events, it may seem difficult to create clever and relevant marketing strategies for the spring. But, do not

A brand’s social media presence influences 73% of those that engage with the brand. When used efficiently, social media platforms are proven to be effective marketing tools. However, many brands misinterpret their functions, which often results in ineffective marketing. You don’t always need an account on every social media platform.

Social media is a large part of everyday life, even more so now that COVID-19 has taken away the ability to connect in person. People are beginning to rely on social media platforms to make meaningful and impactful connections. This can be intimidating for businesses. Promoting a brand on social

At a time when travel restrictions are implemented, cities and towns are frantically searching for ways to increase tourism. The internet is filled with travel guides and firsthand accounts of visitors detailing their experiences. It’s more difficult to come across tips from a local—someone who knows the ins and outs

Marketing for a nonprofit organization can be difficult. Usually, there is little to no money set aside for marketing efforts. Because of this, it is crucial to use resources that are naturally present. Here, we outline marketing strategies you can use that are accessible and inventive. A tight budget calls

Did you know that in most cases, customer loyalty is worth more than the price of a single purchase? That is because marketers are fervent to meet the needs of their customers at a high degree. How do marketers make that happen? Well, one thing to consider is that marketers

COVID-19 Christmas

There’s no denying that the holiday season is going to look a little different this year – from Zoom holiday get-togethers to Black Friday being primarily online. We’re all adapting to a new normal, and that includes new holiday marketing strategies. Marketing strategies during COVID-19 have changed drastically. There’s a