Nonprofit organizations are like complex machines: they involve many moving parts that all rely on each other for the success of the whole. While each element is essential, one key element of a nonprofit’s success is its stakeholders and stakeholder engagement. Without effective stakeholder engagement, a nonprofit risks the loss

Branding is a strategic art. It communicates who or what your business is and can define its success. To promote a long-lasting presence, it’s important that your branding efforts are helping your brand advance. Keep reading to find out how to ensure that your branding efforts are successful.   Persuade consumers

Over the past year, many businesses have experienced extensive struggles. COVID-19 has hit businesses in ways we have never seen before. While businesses have experienced many hardships, social enterprises have experienced unique challenges. These challenges not only include the success of their business, but the beneficiaries that rely on them. 

The past year has welcomed several unprecedented challenges. Towns and cities are among some of the most vulnerable victims to the COVID-19 pandemic. However, despite these challenges, there are things you can do to help your community thrive. Continue reading this survival guide to ensure that your municipality is doing

Happy April and International Customer Loyalty Month! International Customer Loyalty Month is an extremely important month for organizations and businesses to make an extra effort when creating a loyal customer base. Customer loyalty is essential to any business, as it can increase revenue, drive repeat business, and defend against competitors. 

A logo largely defines how consumers will perceive a brand. In other words, it can make or break a brand’s success. Here are five signs that your agency needs a new logo ASAP. It doesn’t reflect who you are. Branding is the representation of your agency as a personality. An

In marketing, it’s our job to communicate to our audience, inform them, and engage them, right? Yes, but there is more to it. As marketers, a large part of our job is listening. Effectively listening to an audience is essential to the growth of any organization or business. It helps

Advancements in technology, coupled with shifts in consumer trends, can threaten a brand’s sustainability. The future is inevitable. However, there are ways to embrace the changes that accompany it. Keep reading to find out how to make a brand future-proof.  Be relevant. An audience analysis is an examination of a

When developing a spring marketing plan, you may notice that there is not a lot going on during this time of the year. With the passing of several major winter holidays and events, it may seem difficult to create clever and relevant marketing strategies for the spring. But, do not

A brand’s social media presence influences 73% of those that engage with the brand. When used efficiently, social media platforms are proven to be effective marketing tools. However, many brands misinterpret their functions, which often results in ineffective marketing. You don’t always need an account on every social media platform.

Social media is a large part of everyday life, even more so now that COVID-19 has taken away the ability to connect in person. People are beginning to rely on social media platforms to make meaningful and impactful connections. This can be intimidating for businesses. Promoting a brand on social

At a time when travel restrictions are implemented, cities and towns are frantically searching for ways to increase tourism. The internet is filled with travel guides and firsthand accounts of visitors detailing their experiences. It’s more difficult to come across tips from a local—someone who knows the ins and outs