Africa is practically an economic goldmine, with thousands upon thousands of business owners, both big and small, revolutionizing various industries in the continent.  Countless countries have taken advantage of Africa’s flourishing economy and grew their start-ups into similarly flourishing enterprises. Whether in the East, the West, the North, or the

Video marketing has many great marketing benefits, but what grabs the attention of your audience? We spend the majority of our time on our phones, the internet, or watching television. Gifs and videos are all around us, on TikTok and Instagram stories, capturing our attention and shortening our attention spans.

How to Communicate with your Non-Profit Organization (The New Trends)  Nonprofits have seen a significant change in their marketing strategies, communication, and fundraising since the pandemic impacted their organizations. They have been creative in planning their communication with others and what that will look like post-pandemic. Look to see What’s

European Union Delegation to Sierra Leone The mission of PivotPath, in partnership with the European Union Delegation to Sierra Leone, was to ensure maximum exposure of agro-technology initiatives in Sierra Leone through the successful receipt of the Delegation’s Call for Proposals. Under its Jobs & Growth Programme, the EU delegation

As the Covid-19 pandemic shook the world and forced businesses and cities into lockdown, local economies took a major hit. Tourism, dining, shopping, and community events came to a rapid halt. Finally, communities are just now beginning to shift into the “new normal”. In an evolving market with countless municipalities

Nonprofit organizations are like complex machines: they involve many moving parts that all rely on each other for the success of the whole. While each element is essential, one key element of a nonprofit’s success is its stakeholders and stakeholder engagement. Without effective stakeholder engagement, a nonprofit risks the loss

Branding is a strategic art. It communicates who or what your business is and can define its success. To promote a long-lasting presence, it’s important that your branding efforts are helping your brand advance. Keep reading to find out how to ensure that your branding efforts are successful.   Persuade consumers

Over the past year, many businesses have experienced extensive struggles. COVID-19 has hit businesses in ways we have never seen before. While businesses have experienced many hardships, social enterprises have experienced unique challenges. These challenges not only include the success of their business, but the beneficiaries that rely on them. 

https://pivotpathdigital.com/wp-content/uploads/2021/04/blogvid4_v2.mp4 The past year has welcomed several unprecedented challenges. Towns and cities are among some of the most vulnerable victims to the COVID-19 pandemic. However, despite these challenges, there are things you can do to help your community thrive. Continue reading this survival guide to ensure that your municipality is

Happy April and International Customer Loyalty Month! International Customer Loyalty Month is an extremely important month for organizations and businesses to make an extra effort when creating a loyal customer base. Customer loyalty is essential to any business, as it can increase revenue, drive repeat business, and defend against competitors. 

A logo largely defines how consumers will perceive a brand. In other words, it can make or break a brand’s success. Here are five signs that your agency needs a new logo ASAP. It doesn’t reflect who you are. Branding is the representation of your agency as a personality. An

In marketing, it’s our job to communicate to our audience, inform them, and engage them, right? Yes, but there is more to it. As marketers, a large part of our job is listening. Effectively listening to an audience is essential to the growth of any organization or business. It helps