Insights

Mental health in marketing

There’s no denying that social media and the digital age that we’re in has negatively affected mental health. Time and time again, studies show a negative correlation between mental health and social media, especially with the younger generations. Whether you’re a content creator or marketing specialist, chances are the marketing

An essential part of any digital marketing strategy includes creating relatable and engaging content. Whether you’re just starting out in content creation or have been doing it for years, there will come a time when your content won’t connect with your audience the way you want it to. By understanding

One of the most important elements of your landing page or website is the CTA (Call To Action) buttons. By clicking on a CTA button, a website visitor becomes a potential client. This is the first step in to the decision buying process and the beginning of the customer journey. 

SEO Terms You Should Know

SEO Terms You Should Know graphic

If you’re in the realm of marketing, chances are you’ve heard the term SEO before. If you’re not savvy with technology or aren’t as engaged in the digital side of marketing, the concept of SEO and the many facets of it can be overwhelming, to say the least.  Understanding the

There are signs you can look out for in a good content marketing agency.

If you’re looking for a content marketing agency, the vast amount of companies and services that they provide can seem overwhelming, to say the least. Luckily, there are a few tell-tale signs of a good and reputable agency that you can be on the lookout for when considering which company

Social media is a powerful tool that, if utilized properly, can promote your institution. Studies show that Generation Z is more connected to social media than any other generation before them. Making sure your institution has a recognizable and relatable social media presence can give students a glimpse into what

Frustrated with your in-house team? We can help!

As a small to medium sized enterprise, you may struggle whether you should create your own in-house marketing team or completely outsource the marketing to an agency. A few considerations come to mind while you are trying to decide.  Though most big companies have their own in-house brand marketing teams,

COVID-19 affecting businesses

In the beginning months of 2020, the COVID-19 outbreak has changed the world – and business operations – in ways we never expected. In this uncertain time, everything feels risky. People are losing their jobs, vulnerable businesses are shuttering their doors permanently, and no one has answers. In short, it

This year, about 155 million people listen to podcasts every week. Podcasts are transforming how people gain and retain information. You can listen to podcasts while exercising, driving to work, or simply listening for leisure. Now that you have that in mind, it is important to understand how this form

Influencer Marketing in Business

We’ve all heard (and possibly cringed at) the word “influencer” before. It’s safe to say that the term has become somewhat taboo in most professional settings.  What comes to your mind when you hear that word? Shiny young adults posting edited photos on Instagram? Celebrities engaging in product placement and

In the world that we live in today, almost all businesses use social media channels to promote their brand. What are some social media channels you utilize that build your brand awareness? Are you using them effectively? Using social media to grow your business helps consumers remember you and your

Keyword Blogging Strategy SEO

Starting a blog is one of the most beneficial steps your company can take to grow its digital presence. Not only does blogging allow your team to share their expertise with the rest of the world via the internet, but it can also drive traffic to your website. Higher website