Did you know that in most cases, customer loyalty is worth more than the price of a single purchase? That is because marketers are fervent to meet the needs of their customers at a high degree. How do marketers make that happen? Well, one thing to consider is that marketers continuously do research on consumer behavior. Yes, you want to sell a product, but adding value to your customers’ lives hits one out of the

We’ve all heard (and possibly cringed at) the word “influencer” before. It’s safe to say that the term has become somewhat taboo in most professional settings.  What comes to your mind when you hear that word? Shiny young adults posting edited photos on Instagram? Celebrities engaging in product placement and sponsored advertising? While these may be the most popular images of influencers portrayed on social media, influencer marketing has grown into a legitimate strategy for

In the world that we live in today, almost all businesses use social media channels to promote their brand. What are some social media channels you utilize that build your brand awareness? Are you using them effectively? Using social media to grow your business helps consumers remember you and your brand based on what you present to them. This is why understanding the tools of different social media platforms help you to focus on letting

Starting a blog is one of the most beneficial steps your company can take to grow its digital presence. Not only does blogging allow your team to share their expertise with the rest of the world via the internet, but it can also drive traffic to your website. Higher website traffic leads to more potential leads, which eventually turn into future customers. But this process doesn’t happen overnight. If you want your blogs to reach

Did you know that how you think can influence what you put into action? This is definitely relevant in the business world where thoughts, ideas, and emotions are heavily impactful on how you perceive the value and success of your company. The words that we harness reflect what we think about our marketing strategies and visions for our business. Speaking positive and motivational affirmations to yourself on a daily basis builds a successful business mindset.