Pivoting Your Path Series

Over the years, we have helped dozens of clients with their marketing and communications challenges. Some of the challenges are resonating with stakeholders during a pandemic, utilizing strategic partnerships for greater impact, and simply measuring the success of a community outreach campaign. 

Pivoting Your Path is a series of 2 to 3-min videos that addresses your challenges and strategic tactics to overcome them. 

Michael Jordan, “I’ve always believed that if you put in the work, the results will come.” This week we feature another AMAZING #WomaninBusiness: Marie Metzger. Marie is the the Owner and CEO of Marie Metzger Agency, an insurance agency serving the Atlanta Metropolitan area.  Becoming an entrepreneur takes courage, tenacity,

Focus Our Future, Inc. is a non-profit organization that helps student-athletes prepare for life after sport for the betterment of communities around the world. The organization’s goal is to offer services that assist student-athletes with their transition from sport to life-after-sports by exercising our organizational values to be the B.E.S.T:

Ajara Marie is a professional, business mogul and marketing executive with over 15 years of experience. She specializes in diaspora engagement and investment in Africa with a critical focus on women in business in Africa. She runs a boutique strategic communications agency that empowers African female entrepreneurs and individuals. Ajara Marie helps

When you know your name, you should hang on to it, for unless it is noted down and remembered, it will die when you do.” Toni Morrison This week, PivotPath’s #CharityFriday features an amazing nonprofit impacting global communities: Hello, My Name Is King (HMNK). The nonprofit’s mission is to empower

It’s that time again! For #SmallBusinessWednesday this week, we feature Frntal! Frntal is a simplistic peer-to-peer marketplace that allows users to quickly list and rent  event spaces & services locally, on demand. The concept of Frntal was born with a “Friendly Rental” process in mind. The team is devoted to serving

To continue in the spirit of National Nurses’ Day, we feature ActiveNP for this week’s #SmallBusinessWednesday! ActiveNP specializes in mobile and SEO-friendly websites, and online marketing for nurse practitioners and nurse entrepreneurs.  The company helps nurse entrepreneurs achieve and increase online visibility for their businesses. With this, they reach a greater

This week, we highlight a nonprofit extremely dear to our hearts: Lift Up. Lift Up is a nonprofit organization that allocates 100% of public donations away. Donors can choose which project 100% of their funds are allocated to, and see the impact their generosity makes around the world. Lift Up’s

As May 12th draws near, you can hear the $20 billion sales train approaching, presenting many opportunities to capitalize this Mother’s Day season –  cha-ching! With the right plan, you can attract customers to your brand by alluring them with product pictures and promotional ads. Interestingly, studies also show most

PivotPath is honored to present the first Women In Business feature! Today, we shine a spotlight on Dr. Lexx Brown-James. Dr. Brown-James is a certified sexuality educator and licensed marriage and family therapist. In St. Louis, MO she owns a private practice and contracts with various organizations regarding reproductive justice

Podcasts have been around for sometime now, and are becoming an increasingly popular way to stay current and informed about the latest trends in business. Many entrepreneurs tune into podcasts because they are an easily accessible medium and allow the most optimal way to engage within a wider business network.

As a small business owner or nonprofit founder, you’ve probably discovered that marketing is an essential part of your strategic business plan. You’re probably also aware of how marketing costs can add up when positioning your brand to maximize online exposure. If this automatically creates anxiety for you, don’t worry.

Over the years, Facebook has continued to attract new users. This has become an extremely beneficial tool for data collected and analytics. When using Facebook advertising tools, here are keys to increase your chances of a successful ad campaign: Understand your audience: Aligning with your targeted customers is key element


2022 Social Media Calendar Guide

Prepare your 2022 social media strategy NOW with all of the special dates and holidays your marketing team needs to plan a COOL ride! 

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Gain Loyalty and Sales by Telling Your Story.

Slice through the clutter of email campaigns with your story. By using your story to humanize yourself you relate more to your clients and build genuine relationships. These relationships are what guarantees sales.


Set Your Brand Apart From Competition

Find out how to optimize your website, generate social buzz, and grow your audience all with our free guide.

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