Our Work

At PivotPath, we take pride in our selective approach to project selection. Our work should deliver tangible results and contribute to positive social and environmental change. That’s why every project we undertake is carefully evaluated to ensure alignment with our mission and values.

We serve intergovernmental organizations, nonprofits, local governments, and private companies in West Africa and Europe. We are expert communicators with local officials and residents.

Our international partners have missions in development and sustainability, which combine the efforts of local insight, national leadership, and international expertise, resources, and vision. We work to connect subject experts—in and out of country—local residents and community leaders, and national and international visionaries, funders, and leadership. Stakeholder-project cohesion is critical to our vision of building a better world one partnership at a time.

Humanity & Inclusion (Formerly Handicap International)

Highlighting on Socio-Economic Resilience of Persons with Disabilities in Sierra Leone

Sierra Leone has a significant population of persons with disabilities facing numerous challenges and vulnerabilities, including discrimination, poverty, and limited access to essential services. In recent years, efforts have been made by the government, UN agencies, and other organizations to improve the socio-economic livelihood of persons with disabilities through various projects and initiatives.

This Project Concept Note (PCN) aims to conceptualize a short documentary that showcases the impact of socio-economic development projects for persons with disabilities in Sierra Leone.

PivotPath will develop a documentary highlighting the opportunities available to persons with disabilities and the realities they face on the ground, capturing their stories and showcasing the positive impact of these projects.

By sharing these stories of resilience and progress, the documentary aims to raise awareness, break down barriers, and inspire further action towards achieving equal rights and opportunities for persons with disabilities in Sierra Leone.

Country: Sierra Leone
Project date: June 2023 – Ongoing

European Union & DAI 

Promoting Decentralization in Sierra Leone

For over 45 years, the European Union (EU) has been a key partner supporting development in Sierra Leone. A key sectoral intervention under the 11th European Development Fund (EDF) agreement provides for the establishment of a national project entitled Support to Civil Society and Local Authorities to promote local development in Sierra Leone. The project comprises a 25,000,000 euro grant that aims to improve sustainable local economic development through decentralization by strengthening the capacity of selected civil society and local councils.

Its primary target districts are the 6 local councils which are: Bombali District Council and Falaba District Council Kambia District Council and Karene District Council, Kenema District Council, and Pujehun District Council. 

Fostering engagement between citizens and their government is vital for social change. The Global Objective of the project is to design, coordinate and implement a strategic media, communications and visibility plan that highlights, educates, and engages the general public, strategic partners, and international audiences alike on the EU’s decentralization efforts in Sierra Leone and utilize communication activities and visibility products of demonstrable impact.

Our team will strategically develop a plan blended with digital, traditional, and media communications. This is not only to ensure the impact of EU actions is understood by relevant audiences, but to foster networks with women, youth, students, persons with disabilities, influencers, multipliers, media, business, civil society, and the cultural sector to support the achievement of shared priorities.

Impact: PivotPath has supported the European Union in reaching and engaging over 124,000 Sierra Leoneans through communications via video, newspaper, social media and website.

Country: Sierra Leone
Project date: April 2022 – February 2024

European Union & DAI 

Maximizing the visibility of Good Governance in Sierra Leone

Fostering engagement between citizens and their government is vital for social change. Starting January 2022, the Global Objective of this project is to design, coordinate and implement the communication and visibility plan of the Governance project and utilize communication activities and visibility products of demonstrable impact.

Our team will strategically develop a plan blended with digital, traditional, and media communications to ensure the European Union’s achievements in Sierra Leone are not only noticed but that the organization’s impact is understood and embraced.

Impact: PivotPath has supported the European Union in reaching, engaging and informing over 43,000 Sierra Leoneans on the importance of good governance in the country through communications via video, newspaper, social media and website.

Country: Sierra Leone
Project date: January 2022 – February 2024

Finor X, Freetown City Council, & Greenstand

Promoting Reforestation and Breakthrough TreeTracking Technology in Sierra Leone | Bloomberg Award Winner 

The Freetown the Treetown Initiative is a tree planting campaign organized by the Freetown City Council, Government of Sierra Leone, Greenstand, the World Bank, and environmentally-friendly fashion technology line Finor X. This project concept started in 2018 after a devastating mudslide in 2017, due to climate change and deforestation, took the lives of thousands within the capital city.

In partnership with PivotPath, the Freetown the Treetown campaign aims to plant and grow one million trees in Freetown, Sierra Leone by December 2022 while educating the general public on ways they can positively contribute towards a healthier and more sustainable community. PivotPath developed a strategic marketing and communications plan, social media plan, and attractive social graphics to elevate the campaign’s visibility across multiple audiences.

Impact: We provided Finor X with a communications strategy to convey the importance of tree planting in Sierra Leone and improve awareness for all residents, visitors, stakeholders, and partners who engage with the City of Freetown and abroad. The campaign reached over 5,000 people globally and received the Bloomberg award in January 2022.

Country: Sierra Leone
Project date: July 2021 – December 2021

European Union |  Delegation to Sierra Leone

Maximizing Engagement of Agri-technology Entrepreneurs in Sierra Leone 

Agriculture plays a vital role in boosting the country’s economic growth. This sector provides sustainable and climate-smart agro-development, improving agriculture efficiency and promoting economic self-sufficiency for young (and seasoned) agri-preneurs— especially women. 

The PivotPath team was contracted to ensure maximum visibility of the EU’s grant funding for agro-technology initiatives in Sierra Leone. PivotPath provided video production, media buy and placement, social media management, radio jingles and advertising, press releases and virtual event management and planning. In October 2021, a record number of 224 small business agri-preneurs attended the virtual information session due to the visibility our team provided.

In December 2022, PivotPath was contacted to aid the European Union Delegation to Sierra Leone to increase the visibility of the award ceremony of the five selected projects for funding.

Impact: With PivotPath’s support, the Jobs and Growth Programme reached over 8,000 people with two months, and received over 224 inquiries from business enterprises within the country.

With the successful promotion of the Agro-Tech Development initiative, agriculture can play a vital role in boosting the country’s economic growth. These initiatives provide sustainable and climate-smart agro-development. In turn, this can improve agriculture efficiency and promote economic self-sufficiency for young (and seasoned) agri-preneurs, particularly women and young adults.

Country: Sierra Leone
Project date: January 2021 – October 2021; December 2022

LaunchPad Africa

Developing Business Accelerator Programming to Equip Africa’s Emerging Leaders

PivotPath created and spearheaded the development of LaunchPad Africa‘s piloted Business Accelerator program. Launchpad Africa is a DC-based non-profit with a mission to support African Entrepreneurs in launching and growing sustainable businesses by equipping and empowering them with the tools and resources necessary to be profitable.

Within 3 months, we created and designed the 16-module curricula, toolkits, and respective training materials for each module. We also developed the business accelerator manual and TOR samples for program sustainability.

Impact: Using insights internal and external to LaunchPad Africa, along with our expertise in thought leadership and training, our team successfully designed and developed a 16-module highly customized program curriculum outline and strategy including selected modules and module objectives; provided Launchpad Africa with a detailed agenda of each training; developed TORs for trainers of each module; and developed post-training evaluation and impact assessment.

Country: United States (Washington D.C.) & Sierra Leone
Project date: May 2021 – Sept 2021

Freetown City Council

Informing Citizens on COVID-19 Procedures and Maximizing Awareness

The Freetown City Council requested visual design graphics to promote safe, healthy measures for the residents of Freetown to limit and prevent the spread of the coronavirus. PivotPath designed attractive graphics including the Mayor of Freetown, local residents, and content in English and Krio, the main language in the city. This strategy-building phase set the direction for the design work to come.

Impact: PivotPath helped the Freetown City Council promote their coronavirus awareness in a way that was memorable, making them stand out amongst other West African municipalities with their forward thinning approach. The graphics reached over 57,000 local Sierra Leoneans.   

 

Country: Sierra Leone
Project date: March 2020 – October 2020

Fambul Tik

PivotPath embraces and enhances the “Family Tree” with Sierra Leone’s Fambul Tik heritage tours.

Fambul Tik in Krio, lingua franca of Sierra Leone, means Family Tree, in English.  The nonprofit develop relationships with descendants of Sierra Leone around the world and engage them in meaningful activities. The organization leads African heritage tours around the world that are related to a shared Sierra Leonean heritage and resulting from the trans-Atlantic Slave Trade 

Impact: PivotPath helped Fambul Tik establish a brand identity and voice that is memorable, and aided in creating a historical moment by promoting the largest heritage tour the country of Sierra Leone had ever seen.

 

Country: United States (Washington D.C.) & Sierra Leone

End date: August 2019 – January 2020

Benergy Management & Consulting

Paving the Way for Construction in West Africa

Benergy Management & Consulting (BMC) provides professional and local partner solutions in the development of renewable energy, generation, transmission, distribution, demand management and Control Solutions across West Africa.

With a capabilities brochure and new branding collateral developed by PivotPath, Benergy Management & Consulting (BMC) is ready to transform communities across West Africa.

Impact: PivotPath helped BMC establish a brand identity and voice that is memorable, made them visible amongst the competition and provided leads for future sales. 

Country: Sierra Leone
Project date: January 2020 – April 2020

Guzel Kadin

Promoting Holistic Wellness from the Inside Out

Inner and outer health and wellness is what Guzel Kadin stands for. Meaning “Beautiful Woman” in Turkish, this brand embodies its purpose in creating a relaxing environment and relief from daily stresses.

Guzel Kadin is a health and wellness product manufacturer and spa located in the Lagos, Nigeria. Guzel Kadin wanted to promote their natural health products to set them apart in an already inundated marketplace.

Through the strategy brand development process, PivotPath helped the brand develop sales literature for to promote the spa and natural products. identify ideal customers (targeted audience), and develop a vision for the future. 

Impact: PivotPath helped Guzel Kadin increase its brand exposure and visibility in a memorable way, making them visible amongst the competition.

Country: Nigeria
Project date: May 2019 – August 2019

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