City of Clarkston

Coined as “The most diverse city in America”, City of Clarkston, GA, has faced its challenges of repositioning itself as a vibrant and thriving city amidst a rapidly changing landscape. With a diverse community and a rich cultural heritage, Clarkston aimed to attract new residents, businesses, and investments, while showcasing its potential for economic growth and development.

PivotPath has partnered with the City of Clarkston to develop a comprehensive marketing, communications, and public relations strategy with the goal of creating a compelling narrative that highlighted Clarkston’s unique assets and positioned it as a city where growth and opportunity intersected.

We will aid the City with brand enhancement, strategic messaging, digital marketing, and community engagement. our intended results are to increase awareness, enhance business and investment attraction, strengthen community bonds, and build (further) a positive perception of the City of Clarkston.