City of College Park

Overview

PivotPath serves as the City of College Park’s digital marketing and communications partner, supporting initiatives that strengthen community engagement, enhance the visitor experience, and promote the City’s businesses, events, attractions, and public programs.Current work includes the implementation of the City’s interactive digital kiosk, development of marketing and promotional content, creative campaign support, digital advertising, and content management training. Through strategic communications and digital engagement, PivotPath is helping build a stronger and more connected experience for residents and visitors alike.

The Challenge 

The City sought a communications partner capable of strengthening its digital presence while improving how residents and visitors access information about local businesses, attractions, parks, events, and community resources.A key priority was the implementation of an interactive digital kiosk that would serve as a modern visitor information hub while supporting broader marketing and communications initiatives across the City.

Our Approach 

1. Digital Visitor Experience

PivotPath coordinated the implementation of the City’s interactive digital kiosk, serving as the primary liaison between the City, hardware vendors, and CMS provider to support installation, configuration, testing, and deployment.

2. Content Strategy & Creative Development

Developed marketing materials and digital content to support City initiatives, including:

• Community event promotions
• Tourism and visitor information
• Digital kiosk content
• Promotional graphics
• Seasonal campaigns
• Public information materials

3. Digital Marketing Support

Support the City’s digital marketing efforts through:

• Paid social media advertising
• Campaign creative development
• Audience targeting strategy
• Promotional messaging
• Digital campaign planning

4. CMS Implementation & Training

Provided onboarding and training for City staff on the kiosk’s Content Management System (CMS), including:

• Content publishing workflows
• Screen management
• Asset organization
• Best practices for maintaining current and engaging content

5. Project Coordination

Managed coordination across multiple stakeholders to ensure successful implementation, including:

• Vendor management
• Project scheduling
• Installation coordination
• CMS configuration
• Client communication
• Training and project closeout

Services Provided

• Digital marketing strategy
• Interactive digital kiosk implementation
• Project management
• Vendor coordination
• CMS implementation and training
• Graphic design
• Digital content development
• Community marketing
• Paid digital advertising support
• Visitor engagement

Current Impact

• Successfully coordinated implementation of the City’s interactive digital kiosk.
• Delivered CMS training and onboarding for City staff.
• Developed creative assets supporting City events and community initiatives.
• Supported the City’s digital marketing and visitor engagement efforts through coordinated creative development and campaign planning.
• Established a foundation for ongoing destination marketing and digital communications initiatives.