City of Stone Mountain

Stone Mountain, a small city in eastern metro Atlanta, is known for its safety, walkability, and an annual celebration of Dr. King’s iconic “I Have a Dream” speech. However, it shares its name and proximity with a privately-owned park, home to the largest Confederate monument in Georgia. This association with the Confederacy and the Klan has made the mountain a focal point for protests and media attention.

PivotPath, in collaboration with Henderson Shapiro Peck, is proud to be actively engaged in providing strategic communications and fostering positive community engagement in the city of Stone Mountain. Situated in eastern metro Atlanta, Stone Mountain possesses unique qualities such as its reputation for safety, walkability, and the annual commemoration of Dr. Martin Luther King Jr.’s iconic “I Have a Dream” speech. However, the city also faces challenges due to its association with a privately-owned park that houses the largest Confederate monument in Georgia, attracting protests and media attention.

Our approach includes proactive crisis communication through active community engagement, both digitally and in person. We leverage strategic social media campaigns and engaging storytelling to showcase Stone Mountain’s positive aspects, cultural richness, and diverse offerings.

By fostering positive community engagement and organizing inclusive events, we strengthen the city’s bond with its residents and attract visitors. Additionally, our strategic communications expertise helps manage the media narrative, ensuring accurate and positive coverage that highlights the city’s unique qualities and progress beyond its association with the Confederate monument.