Clayton State University

Clayton State University, a renowned institution serving Metro Atlanta for over half a century, has teamed up with PivotPath to embark on a transformative mission. Together, we will develop an identity and communications toolbox to propel the university into the next phase of its success. Our aim is to cultivate a new generation of educators and students, enhance recognition of the university’s strengths, and foster meaningful connections within the CSU community—comprising students, staff, families, and alumni.

CSU stands out for its impressive rankings in safety, student life, and athletics, offering a distinctive educational experience with unparalleled flexibility for non-traditional students. Ahead of its time, CSU pioneered remote learning, with several of its online programs earning the top spot in a 2019 survey. Catering to part-time students juggling jobs and family responsibilities, the university has also gained recognition as a leading institution for active duty and veteran members of the armed services.

As CSU embarks on the second half of its century-long journey, the time is ripe to strengthen its institutional identity and expand its educational footprint through strategic branding and public relations. PivotPath steps in to ensure that Clayton State University possesses a unified and captivating brand, rooted in its rich history while embracing future possibilities.

Through compelling marketing initiatives, engaging brand content, and purposeful enrollment materials, CSU will effectively advocate for its unique educational assets. Our strategic focus will revolve around supporting the university in nurturing its community of learners, empowering team members, and forging alliances with key stakeholders—students and families, current and prospective employees, as well as influential institutions in Atlanta, the state, and the nation. Leveraging our extensive experience in supporting public institutions across urban and suburban America, PivotPath’s global team will shape an institutional brand that instills pride in CSU’s past accomplishments and future endeavors.