DeKalb County Board of Health

PivotPath was awarded an additional opportunity with the DeKalb County Board of Health to create compelling one page flyers on the “Top 3 reasons” vaccination is vital to mitigate the spread of COVID-19. The one-page documents will be designed and translated in English, French, Swahili and Arabic – major languages within the Clarkston, Georgia area. The flyers will also be disseminated and shared with community-based organizations.

Before determining the communication avenue and channel, our team assessed the refugee and immigrant populations in Clarkston to determine personas and segmented audiences. By contacting four community-based organizations serving these populations, we conducted a preliminary assessment of the respective client lists and demographics to determine the four primary refugee and immigrant cultures within DeKalb County: Congolese, Ethiopian, Rwandan, and Sudanese. With decades of experience working with immigrants and refugees in the County, we understand that language is a major barrier to access to healthcare, especially when English isn’t the first language. To combat this, we developed animated videos and fact sheets translated into English, French, Arabic, and Swahili to be disseminated on digital and traditional channels.

Impact: PivotPath will develop, design, print and disseminate the flyers to community-based organizations whose targeted audiences and stakeholders are new arrivals, refugees, and immigrants. It is our aim to reach at least 20,000 people with our in-the-field efforts to build awareness of COVID-19 vaccinations.