European Union & DAI

For over 45 years, the European Union (EU) has been a key partner supporting development in Sierra Leone. A key sectoral intervention under the 11th European Development Fund (EDF) agreement provides for the establishment of a national project entitled Support to Civil Society and Local Authorities to promote local development in Sierra Leone. The project comprises a 25,000,000 euro grant that aims to improve sustainable local economic development through decentralization by strengthening the capacity of selected civil society and local councils.

Its primary target districts are the 6 local councils which are: Bombali District Council and Falaba District Council Kambia District Council and Karene District Council, Kenema District Council, and Pujehun District Council.

Fostering engagement between citizens and their government is vital for social change. The Global Objective of the project is to design, coordinate and implement a strategic media, communications and visibility plan that highlights, educates, and engages the general public, strategic partners, and international audiences alike on the EU’s decentralization efforts in Sierra Leone and utilize communication activities and visibility products of demonstrable impact.

Our team will strategically develop a plan blended with digital, traditional, and media communications. This is not only to ensure the impact of EU actions is understood by relevant audiences, but to foster networks with women, youth, students, persons with disabilities, influencers, multipliers, media, business, civil society, and the cultural sector to support the achievement of shared priorities.

Impact: PivotPath has supported the European Union in reaching, engaging and informing over 43,000 Sierra Leoneans on the importance of good governance in the country through communications via video, newspaper, social media and website.