European Union |  Delegation to Sierra Leone

Agriculture plays a vital role in boosting the country’s economic growth. This sector provides sustainable and climate-smart agro-development, improving agriculture efficiency and promoting economic self-sufficiency for young (and seasoned) agri-preneurs— especially women. 

The PivotPath team was contracted to ensure maximum visibility of the EU’s grant funding for agro-technology initiatives in Sierra Leone. PivotPath provided video production, media buy and placement, social media management, radio jingles and advertising, press releases and virtual event management and planning. In October 2021, a record number of 224 small business agri-preneurs attended the virtual information session due to the visibility our team provided.

In December 2022, PivotPath was contacted to aid the European Union Delegation to Sierra Leone to increase the visibility of the award ceremony of the five selected projects for funding.

Impact: With PivotPath’s support, the Jobs and Growth Programme reached over 8,000 people with two months, and received over 224 inquiries from business enterprises within the country.

With the successful promotion of the Agro-Tech Development initiative, agriculture can play a vital role in boosting the country’s economic growth. These initiatives provide sustainable and climate-smart agro-development. In turn, this can improve agriculture efficiency and promote economic self-sufficiency for young (and seasoned) agri-preneurs, particularly women and young adults.