Fambul Tik

Fambul Tik in Krio, lingua franca of Sierra Leone, means Family Tree, in English.  The nonprofit develop relationships with descendants of Sierra Leone around the world and engage them in meaningful activities. The organization leads African heritage tours around the world that are related to a shared Sierra Leonean heritage and resulting from the trans-Atlantic Slave Trade 

Impact: PivotPath helped Fambul Tik establish a brand identity and voice that is memorable, and aided in creating a historical moment by promoting the largest heritage tour the country of Sierra Leone had ever seen.