Freetown City Council

The Freetown City Council requested visual design graphics to promote safe, healthy measures for the residents of Freetown to limit and prevent the spread of the coronavirus. PivotPath designed attractive graphics including the Mayor of Freetown, local residents, and content in English and Krio, the main language in the city. This strategy-building phase set the direction for the design work to come.

Impact: PivotPath helped the Freetown City Council promote their coronavirus awareness in a way that was memorable, making them stand out amongst other West African municipalities with their forward thinning approach. The graphics reached over 57,000 local Sierra Leoneans.