GeriatRx
Powering the Next Generation of Geriatrics Consultants in the South
Through enhanced branding, PivotPath supported GeriatRx’s commitment to providing families with peace of mind through high quality evidence-based medication management for geriatric populations in North Carolina.
Impact: PivotPath developed a branding strategy for GeriatRx that included logo design, a capabilities brochure, and branded materials. Through the strategy development process we helped GeriatRx develop their scope of capabilities, define the competition, identify ideal customers (targeted audience), and develop a vision for the future. This strategy-building phase set the direction for the design work to come.