Gwinnett County Government

PivotPath partnered with the Gwinnett County Board of Commissioners to increase stakeholder participation and awareness, provide County district information to the public, enable more citizens to engage with elected officials, strengthen the role of small contributors, reduce the potential for perceived corruption, and enhance/restore voter confidence in the electoral process by utilizing communication activities and visibility products of demonstrable impact.

The successful promotion efforts that increase the visibility and communications of County’s Commissioners will empower citizens, especially women, immigrants, and those in the LGBTQI community, by providing them with the opportunity to learn more about their County Commissioners and become agents of change in the county. 

To promote transparency and strengthen trust between Gwinnett County Commissioners and County residents, the PivotPath team developed a strategic interactive public engagement plan for commissioner/constituent feedback. This plan focused on:

Enhancing the perception of the Commissioners and their initiatives by popularizing the Gwinnett County brand; letting the public know what’s planned; why, where, and for whom;
Encouraged all stakeholders to be actively interested in Gwinnett County reforms;
Reinforced/improved the County Commissioners’ image in Gwinnett and the state.

Impact: Although the plan’s results were not achieved because priorities shifted towards health initiatives, the Gwinnett County Commissioners now have a well-defined strategic roadmap that they can use to engage and connect with their stakeholders. This roadmap is based on market research efforts and community buy-in, and it provides a solid foundation for achieving success in the future.