Harris Computer

Core Technology, a business unit of Harris Computers, is the leading public safety software company located in Lansing, Michigan. The company has been in business 39 years, has 114 data exchange systems, and works with over 600 law enforcement agencies. Their software aids law enforcement agencies in getting critical data to officers on-demand allowing users to make informed decisions. It also provides data exchange to allow better agency-wide communication.

Core Technology strongly believed they lacked a strong online presence with an antiquated website and minimal digital marketing efforts.  They were looking for ways to increase their online marketing presence to take their business to the next level. We pivoted their path.

Impact: As the Marketing and Communications partner, our team has engaged over 1,190 local, state and federal law enforcement, corrections, dispatch, and investigative agencies in Michigan and Wisconsin. PivotPath has launched over 27 campaigns, reaching over 7,250 public safety officials. As the Marketing and Communications partner, our team has engaged over 750 local, state and federal law enforcement, corrections, dispatch, and investigative agencies in over 28 states. PivotPath has launched over forty-three campaigns, reaching over 70,000 public safety officials.

Global Public Safety (GPS) and JailTracker are the nation’s leading public safety software companies. These two entities are sister companies under the Harris Computer Corporation. Global Public Safety has been in business 20 years and services over 750 public safety agencies in 28 states. Their software solutions supports law enforcement agencies of all kinds. JailTracker is a product of GPS, and is the industry’s leading jail management solution. It’s a proven system that has been successfully deployed and supports hundreds of jails nationwide.

Global Public Safety and JailTracker software found challenges in reaching target audiences, a lack of customer retention, and inconsistent branding to recreate loyalty and trust. They sought a solution to generate and nurture leads in a much more strategic and structured way.
PivotPath assisted with creating a strategic brand narrative, increasing top of mind awareness, and cultivating prospects that resulted in higher sales and revenues. 

Impact: As the Marketing and Communications partner, our team has engaged over 750 local, state and federal law enforcement, corrections, dispatch, and investigative agencies in over 28 states. PivotPath has launched over forty-three campaigns, reaching over 70,000 public safety officials.