Illinois Green Alliance
The Illinois Green Alliance is a membership driven, non-profit that works to promote green buildings and sustainable communities.
The organization believes that green infrastructure is key to strengthening neighborhoods and improving the quality of life for everyone, and is the Illinois local affiliate of the U.S. Green Building Council.
The Illinois Green Alliance’s annual GreenBuilt Home tour brought thousands of Chicagoans out to view green buildings in an attempt to implement green initiatives across the city and state. With the emergence of COVID-19, most organizations have had to make adjustments with how they conduct events. PivotPath provided the organization with graphic design and paid social media services—resulting in the organization’s highest turn out in history.
Impact: PivotPath helped the Illinois Green Alliance promote their virtual GreenBuilt Home Tour, resulting in almost 1,000 online viewers and a visual presence that was memorable, re-engaging existing supporters while reaching new green advocates and staying within their marketing budget.