Maryland Clean Energy Center

PivotPath has partnered with the Maryland Clean Energy Center (MCEC) to provide strategic communications and publicity for its dedicated efforts to develop and advance the clean energy industry in Maryland.

The MCEC has organized more than $73 million for solar production and energy efficiency improvements for municipal, nonprofit, small business, and residential users. Innovation, sustainability, and commitment are all values embodied in its strategic vision and ongoing programs. With PivotPath’s help, the Center aims to promote its own efforts and the vision of a future driven by clean, affordable energy in the state. 

A robust legislative calendar, a shifting economy, and changing political priorities are all currents the Center must navigate. Above all, the Center has to communicate effectively with policymakers and the public on a complex topic at the interface of technology, economics, and society. For this, expert communication is essential. 

Impact: Our primary goals will be to engage potential partners and maintain relationships with existing stakeholders. Messaging must convey benefits without being technically overwhelming. Publicizing the advantages of clean energy and energy efficiency can have tangible (financial) and abstract (environmental and principled) aspects; the best will use both. PivotPath will position MCEC as a partner to businesses, residents, and the state’s economic and sustainability goals. 

Key tasks will be formulating a marketing and brand strategy, organizing and implementing campaigns to promote ongoing and future successes, and framing MCEC’s current and future programs to persuade potential participants.