Rhode Island Energy Efficiency Council

PivotPath is thrilled to announce our partnership with the Rhode Island Energy Efficiency Council (EERMC) as their chosen vendor for strategic marketing consultation, communication planning, and implementation of a public awareness campaign on energy efficiency.

Background and Motivation: The EERMC, mandated to oversee Rhode Island’s energy efficiency programs, seeks to promote public understanding of energy issues and the crucial role of energy efficiency in addressing climate change. With Rhode Island’s commitment to mandatory greenhouse gas emissions reduction targets, the EERMC aims to prioritize support for economically disadvantaged communities, ensuring equitable access to energy efficiency solutions.

Our partnership with the EERMC involves a multi-phased effort. In Phase 1, PivotPath will conduct thorough research, including literature reviews and supplemental research if necessary. We’ll identify strategic objectives, target audiences, and key messages to conceptualize and design a comprehensive public awareness campaign. Phase 2 will focus on implementing the campaign, integrating it with existing EERMC outreach events, and evaluating its impact.

PivotPath brings extensive experience in environmentally impactful campaigns, having worked with organizations like the Maryland Clean Energy Center, Freetown City Council, Finor X, and the Illinois Green Alliance. As a certified B Corporation, we are deeply committed to driving positive change and sustainability in every project we undertake.